Martech

DECEMBER 6, 2023

As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. For the most part, generative AI tools fall into two broad categories: Text-based tools like ChatGPT. Access a world-class creative director.

Marketing AI 91

Marketing AI Enterprise Management Ethics Sample 91

The ROI Guy

SEPTEMBER 13, 2011

It is very easy for us to maintain and continue to evolve the content within the Interactive White Paper , and the personalization rules. No custom software application development / programming is needed to specify the content or rules.

Budget Programs 40

Budget Programs Paper Tools Class 40

The ROI Guy

SEPTEMBER 13, 2011

Yes, we have several customers and partners who are authoring their own Interactive White Papers. Anyone with basic spreadsheet / Word skills can be taught how to create and publish Interactive White Papers on the Alinean platform, with no custom application development skills required / needed.

Paper 40

Paper Interactive Marketing Class Advertising Agencies 40

Valasys

JUNE 29, 2021

With the launch, the platform brings its Perpetual Engine to the public and will introduce marketers to high-quality leads through best-in-class content syndication and multiple intent insights. CONTENTgine is a content-driven lead generation solution provider headquartered in Reno, NV. About CONTENTgine.

Marketing Websites 52

Marketing Websites Lead Scoring Lead Ranking Intent-based Leads 52

The Effective Marketer

MARCH 22, 2012

There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. The State of Demand Generation 2012. Why is demand generation so important? According to Tony Jaros, marketers will typically spend 60% of their budget on demand generation programs. Content Audit.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

NuSpark Consulting

SEPTEMBER 28, 2014

This article will give you a few ideas of creative ways to spruce up your content marketing and generate more leads. The traditional “funnies” – just like newspapers in general – are slowly dying out as more and more information is available online. Bring back the comics. Almost 100 percent of them involved creating slideshows.

Lead Generation 100

Lead Generation Content Marketing Generation Leads 100

ViewPoint

DECEMBER 9, 2010

With sales organizations facing lower numbers, it seems logical to turn to volume lead generation to fill their pipelines with more and more sales leads in hopes that some will turn into sales. Money is wasted on sales lead generation programs that don’t work. After all, shouldn't more leads deliver more opportunities?

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 120

6sense

DECEMBER 8, 2021

To make matters more complicated, data can only be generated and analyzed in a linear fashion, and customers can quickly move back and forth between stages in the buying journey. The buyer spots an interesting white paper, . They’ll be very happy to accept those calls, emails, white papers, and ebooks.

Ideal Customer Profiles 62

Ideal Customer Profiles Profiling CAN-SPAM Intent Signal 62

Martech

JANUARY 26, 2023

An enterprise tech company launching a new AI product might want to partner with an influencer to collaborate in creating a video series or a white paper. The influencer would lend credibility to the campaign by providing their insights into why the AI product is best-in-class.

Paid Content 137

Paid Content Enterprise Management Work Management B2B Marketing 137

markempa

SEPTEMBER 17, 2007

Michael is author of Writing White Papers and he invited me to do an interactive 1-hour teleclass focused on providing real-world ideas and tactics for lead generation. The class is named "Practical Strategies for Generating Quality Leads." Get class details here. " I hope you can join us.

Practices 120

Practices Generation Leads Lead 120

Content Standard

MARCH 28, 2019

What asset classes were right for them? According to research from the Content Marketing Institute , 53 percent of B2B marketers say that white papers are the most effective mid-stage asset, along with ebooks (39 percent) and case studies (42 percent). Anchoring a lead generation campaign.

Top of Funnel 79

Top of Funnel Work Management Marketing Funnels Marketing Management 79

Mass Analytics

DECEMBER 16, 2022

Along with this article, we will support you with additional introductory video from our Master Classes. A measure of profitability based on the incremental sales generated by advertising (or any other marketing factor) in relation to its cost. Introduction. Marketing Mix Modeling. Increasing Return On Investment.

Marketing Mix 52

Marketing Mix Allocation Planning Marketing Budget Creation 52

nDash

NOVEMBER 10, 2021

She’s an expert in content, email, and social media strategies that inspire the next generation of enterprise growth in multi-million dollar organizations. She’s ready to tackle your blog posts, white papers, case studies, press releases, web copy, landing pages, email series, sales collateral, ebooks, and more. Charlene H.

Marketing Budget 52

Marketing Budget Hubspot Budget Programs Enterprise Management 52

KoMarketing Associates

JULY 12, 2018

Scheduling or using an on-demand online demo can be a great lead generation tool. Many SaaS products have CTAs for lead generation demos at the end of blog posts, in sidebars, and on product pages. Classes: Several organizations offer industry classes as well that give users a certificate of completion.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

Contently

OCTOBER 4, 2016

Why else would we all have to sit through those boring driver’s-ed classes? Like that first-time nervous driver with her hands on 10 and 2, we set out on a journey that ultimately led us to an award-winning publication—which also happens to be our biggest lead generator. Contently Live: Built for and by content marketers.

CMS Development 122

CMS Development Top of Funnel Marketing Automation Services Microsite 122

Marketing Craftmanship

AUGUST 14, 2015

To make matters worse, business owners often engage ad agencies, PR firms and outside (and internal) marketing “experts” who are always ready to prescribe a long list of tactical solutions (white papers, blogs, newsletters, publicity, social media, direct mail, conferences, advertising, etc.)…all

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning B2B Thought Leadership 100

EMagine B2B Blog

JULY 27, 2017

Even with advancements in web design and development and what your website can do for your business, many marketers aren’t seeing the high-quality leads they expected to generate. The question remains: What do you do when your website fails to generate leads? A+ in lead generation. We’d love to help you get started.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Marketing Websites 48

Aberdeen

NOVEMBER 15, 2017

Gating content like white papers and e-books behind forms and pop-ups is now so popular and widespread that it’s difficult to find a modern website that doesn’t do it. Though perhaps obnoxious, it’s perfectly understandable given that lead generation has become the top content marketing priority for most businesses.

Lead Ranking 78

Lead Ranking Content High Quality Lead Ad Frequency 78

NuSpark Consulting

SEPTEMBER 22, 2013

You’re not educating (unless you have specific white papers or content downloads, targeting top of funnel educational queries): Negative keyword examples: information, tips, techniques, strategies, tactics, approaches, white papers, pdfs, guides, reviews. .

Enterprise Management 100

Enterprise Management Keywords Work Management Marketing Management 100

Hinge Marketing

FEBRUARY 27, 2020

Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. Class dismissed! “How can I use research as marketing content?” ” I’m glad you asked. That figure has risen over the past few years (see the image below).

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Navigate the Channel

NOVEMBER 22, 2022

It’s a process much more in-depth than simply looking to generate new leads. Build prospect personas and organize the type of leads to help you organize your efforts at B2B lead generation. Did they visit your website, respond positively to a lead generation email or download a white paper or brochure?

AIDA 65

AIDA Ideal Customer Profiles Lead Ranking Sales Qualified Leads 65

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. Then I’d hire an editor to adapt them into a series of paid classes. Create and atomize a white paper.

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

NetLine

OCTOBER 17, 2019

On the other hand, the one with highest ROI was a white paper called “New business practices drive down pharmaceutical costs”. With the goal of positioning ourselves as thought leaders within the industries we focus on, we started creating more in-depth content, such as white papers, eBooks and Webinars. About Aggreko.

Planning 45

Planning Top of Funnel Contingency Planning Peer-to-peer 45

The Point

JULY 21, 2016

However, you can choose your own email branding/tracking domain (referred to as CNAME) and map that domain to the auto-generated domain created by the platform. Not investing in first-class, professional templates. For further information on a related topic, download our free white paper on “ Top 10 Tips for Lead Nurturing Success.”.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Sales Management Automation 80

Schubert B2B

MARCH 14, 2019

I know creating an outline sounds like something you would only do in a high school English class. We recommend working out a general plan first and then making the outline more detailed. Whether you’re reading a book or white paper, reading can inspire you and get you back to writing productively. Create an outline.

Product 67

Product B2B Sales B2B Marketing Class 67

Webbiquity

FEBRUARY 16, 2016

Lead generation is still a challenge. 68% of B2B marketers rank “generating high-quality leads” as their top priority for this year. But nearly 60% also rank this as their biggest challenge, and just 16% of marketers rate their lead generation efforts as “very” or “extremely” effective.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Belkins

OCTOBER 22, 2020

Are there any innovative sales techniques or classes for your employees? White papers. White papers take a little more work than case studies and sales decks, but it pays off in numerous prospects pulled into your sales funnel. 5 Steps to Generate Leads for Inbound Sales. Research and development.

Tips 67

Tips Lead Ranking Work Management Lead Scoring 67

Webbiquity

APRIL 11, 2012

And just as there are significant differences in the results one will obtain from an intense training regimen vs. the occasional stroll, the MarketingProfs study points out that the “best in class” B2B social media performers are producing more than three times the number of leads from this channel than are “laggard” firms.

Social Media 100

Social Media Media Work Management Marketing Management 100

Schubert B2B

MARCH 14, 2019

I know creating an outline sounds like something you would only do in a high school English class. We recommend working out a general plan first and then making the outline more detailed. Whether you’re reading a book or white paper, reading can inspire you and get you back to writing productively. Create an outline.

Product 48

Product B2B Sales Planning Class 48

Schubert B2B

MARCH 14, 2019

I know creating an outline sounds like something you would only do in a high school English class. We recommend working out a general plan first and then making the outline more detailed. Whether you’re reading a book or white paper, reading can inspire you and get you back to writing productively. Create an outline.

Product 48

Product B2B Sales Planning Class 48

SnapApp

NOVEMBER 5, 2013

Content marketing is still evolving, but best-in-class modern marketers adhere to best practices that keep them on track. Find out how you stack up compared to the content marketing’s best-in-class and get tips and tricks for how to improve. We’ve found that best-in-class content marketers: Have a real content marketing strategy.

Top of Funnel 48

Top of Funnel Content Marketing Class Lead Scoring 48

Marketing Craftmanship

MARCH 27, 2013

The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. White papers jumped the shark when they became paid content.

Paper 100

Paper Paid Search Agency Advertorials Allocation 100

ViewPoint

MARCH 6, 2012

She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. Moreover, Best-in-Class companies report a 31.6% average year-over-year growth in corporate revenue, versus 18.7% for Industry Average firms and a 6.7%

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Scoop.it

MAY 1, 2019

First, a quick reminder: social selling is all about using social media to generate relationships, leads, and eventually, sales. They found that vendor-created content was trusted by only 9% buyers.That’s barely a sliver of goodwill compared to how much trust professional association research or analyst reports and white papers generated.

Curation 111

Curation Sales Management Top of Funnel Work Management 111

Adobe Experience Cloud Blog

OCTOBER 14, 2008

the world's fastest growing B2B online media and lead generation company. My mom tells me that the class had 50 percent teachers, 20 percent doctors, and a handful of firemen and policemen. Work with publishers who are syndicating your white papers on their sites. You can also follow him on Twitter ( funnelholic ).

Thought Leadership 48

Thought Leadership Lead Generation Sales Management Sales Qualified Leads 48

ANNUITAS

MARCH 11, 2014

In their recent white paper called The Marketing Technologist – A New Role For The Modern B2B Marketing Organization marketing technology personalization platform Demandbase makes a good case as to why the marketing technology stack needs to be owned by marketers. Marketing technology requires speed and flexibility.

Work Management 100

Work Management Marketing Management CMS Development Planning 100

SnapApp

JANUARY 10, 2016

Interactive White Paper . An interactive white paper is a dialogue , whereas static long-form content is a monologue. According to Aberdeen Group research , best-in-class companies use video more frequently than their peers and generate more impressive results. . Interactive Video .

Top of Funnel 48

Top of Funnel Peer-to-peer Budget Programs Marketing Automation Services 48