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Report: Lead Generation Remains a Top Challenge for Marketers Focused on Building Relationships

KoMarketing Associates

Many marketers excel at lead generation, but new research shows that they still face a number of challenges when it comes to establishing relationships for lead conversion. Just 31% of the best-in-class marketers consider their existing strategy for generating leads that convert to be “very successful.”

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How to Use LinkedIn for Lead Generation

Webbiquity

You have to know how to generate leads and work them. You can only send once every 60 days — which means you need to be strategic and focused about your messaging when you choose to use it — but still gives you an occasional opportunity to generate new leads. LinkedIn rules in lead generation. Start a Group. Make a List.

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48% of Marketers Still Struggle with Creating a Performance Marketing Strategy

KoMarketing Associates

In general, just 44% of all marketers have been “somewhat successful” at achieving their performance marketing goals; about 54% of the best-in-class marketers said the same. This was followed by LinkedIn (81%), Instagram (71%) and Twitter (59%). Social Media Marketing and Its Primary Benefits.

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What Is Lead Generation? 35 Ways to Generate Leads FAST!

Optinmonster

Are you tired of the same boring lead generation strategies? Do you want creative ways to generate leads for your business? Lead generation is as simple as telling people what you do and how you can help them. Lead generation is as simple as telling people what you do and how you can help them. What is Lead Generation?

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MarTech’s ecommerce experts to follow

Martech

followers) X/Twitter: MarshaCollier (229.7K LinkedIn: JasonGoldberg ( 22K followers) X/Twitter: RetailGeek (31K followers) Kaleigh Moore Kaleigh is a freelance writer whose articles on ecommerce, direct-to-consumer and retail have appeared in several outlets, including Vogue Business, Forbes and Adweek. LinkedIn: Marsha Collier (12.8K

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The Marketing Book Podcast: “High-Impact Content Marketing” by Purna Virji

The Forward Observer

In an era of user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. And more difficult to recover from. To succeed in the highly competitive creator economy of today and the future, content marketers need to rethink their approach or go the way of the dinosaurs.

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Let’s Celebrate the 2023 Marketing Champions

Salesforce Marketing Cloud

We’re thrilled to officially announce the 2023 class of Marketing Champions. They pay it forward by curating educational resources on Salesforce products, sharing best practices at workshops and User Group Meetups, and mentoring the next generation of Trailblazers. See a marketer you know in our 2023 class of Marketing Champions?

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