Zoominfo

SEPTEMBER 7, 2022

You’ve probably heard by now how intelligent lead routing — an automated system of processing leads — can help sales teams improve their speed to lead and ensure nothing falls through the cracks. That may look like actual sales numbers or a certain lead volume. Take Spectrum as an example.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Marketing Automation Services 130

The Point

OCTOBER 29, 2021

If you ask most B2B marketers how they use chat platforms like Drift , the immediate answer would most likely be: converting Web visitors. However, chat is also a powerful tool that can integrate into virtually any type of B2B demand generation program, campaign or initiative. can increase conversions AND speed time to sale.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

ViewPoint

JULY 19, 2017

a prospect asked me, following our discussion about PointClear’s lead generation, qualification and nurturing services. We had just finished talking about the importance of marketing and sales coming together to mutually define a lead prior to starting a lead generation program. Just ask!

Lead Generation 149

Lead Generation PointClear Sales Leads Generation 149

Unbounce

JULY 14, 2020

Which means people are wiser to marketing tactics and, understandably, more discerning than ever about who they give their contact information out to. Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. class slots) is paying tuition.

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

6sense

MAY 12, 2020

Bombora’s Company Surge ® data and 6sense’s Account Engagement Platform combine to help revenue teams proactively target accounts and generate revenue. With this partnership, Bombora’s intent data is available in 6sense for mutual customers to utilize when identifying accounts to target with marketing and sales activities.

Bombora 62

Bombora Advertising Agencies B2B Sales Lead Scoring 62

KoMarketing Associates

DECEMBER 18, 2019

As marketers look ahead to the New Year, new research suggests that they already have a series of goals in mind, ranging from increasing sales leads to boosting customer engagement. However, 39% of the best-in-class marketers said that they have been “very successful” at reaching their top goals.

Acquisitions 157

Acquisitions Planning Leads Lead 157

LeanData

JUNE 15, 2022

If you’ve spent more than three months in a marketing capacity, you’ve undoubtedly encountered the mysterious, and most often problematic, phenomenon of lead leakage. The sales funnel for almost every company is shaped, indeed, like a funnel, or a cone, with its sides tapered closer together down the length of the funnel.

Lead Management 97

Lead Management Sales Qualified Leads Work Management Marketing Management 97

Zoominfo

JULY 23, 2021

Acclaimed data expert and serial entrepreneur Peter Gentsch says in his book, AI in Marketing, Sales, and Services : “To the user, chatbots seem to be ‘intelligent’ due to their informative skills. Without these capabilities and high-quality data, sales teams that implement chat can be overwhelmed by poor-quality leads.

Zoominfo 130

Zoominfo Ideal Customer Profiles Conversion High Quality Lead 130

Zoominfo

JULY 23, 2021

Acclaimed data expert and serial entrepreneur Peter Gentsch says in his book, AI in Marketing, Sales, and Services : “To the user, chatbots seem to be ‘intelligent’ due to their informative skills. Welcome to the next generation of B2B Chat Our latest product, ZoomInfo Chat, offers a range of high-quality, go-to-market chat solutions.

Zoominfo 130

Zoominfo Ideal Customer Profiles Conversion High Quality Lead 130

Strategic-IC

APRIL 24, 2022

They are all word-class companies. And their Account-based Marketing strategy is no exception. In a recent episode of Let’s talk ABM , I had the pleasure of sitting down with Microsoft’s Account-based Engagement Lead for Financial Services, Danny Nail , to explore the secret to building a world-class ABM strategy.

Account Based Marketing 62

Account Based Marketing ABM Class Webinar Metrics 62

ClearVoice

APRIL 30, 2020

Businesses of all shapes, sizes, scope, and industries are trying to turbocharge their lead generation efforts. Generating more leads might just require a few changes to your current sales and marketing strategy, however, generating quality leads and at scale is quite another challenge.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Heinz Marketing

MARCH 2, 2022

By Laura Patterson, President of VisionEdge Marketing. It appeared just last year in the article that claimed marketers continue to remain under pressure to deliver results. Rust published a seminal article in 1999 on the Role of Marketing which addressed the importance of accountability in Marketing. Sadly no.

Lead Scoring 99

Lead Scoring Lead Ranking Class Organization 99

NuSpark Consulting

APRIL 26, 2012

Content drives leads into the funnel; content nurtures leads into sales opportunities. Marketing and Sales alignment is essential to a well-oiled lead funnel. My alliance, Frank Donny of Marseli, understands the principles of demand generation, lead management, and pipeline optimization.

Top of Funnel 100

Top of Funnel Marketing Funnels Work Management Sales Qualified Leads 100

Televerde

MAY 11, 2021

Creating SEO content can help target your audience and earn higher SERPs, gaining higher visibility and lead generation for ultimate sales growth. The real key is to convert leads with USP (unique selling proposition). It’s what differentiates you from other companies in your market. There are roughly 1.83

Sales Qualified Leads 64

Sales Qualified Leads Lead Scoring Lead Ranking Generation 64

Marketing Insider Group

MARCH 31, 2020

Looking at this year’s digital marketing trends can help your business get in on the ground floor of tomorrow’s leading-edge strategies. Let’s take a close look at the most critical aspects of the digital marketing trends you can’t ignore in 2020. Voice Searches: Go to the Head of the Class.

Trends 355

Trends Work Management Peer-to-peer Marketing Management 355

Hubspot

MARCH 12, 2019

Online lead generation is difficult. There are tons of companies competing for the attention of a finite group of website visitors, and the content marketing world is only getting noisier. Optimize your lead generation pathways on your site. Optimize your lead generation pathways on your site.

Lead Generation 100

Lead Generation Tools Generation Leads 100

KoMarketing Associates

APRIL 23, 2019

Marketers remain focused on increasing leads and sales prospects, but new research suggests that they still face a number of barriers to achieving these top objectives. That being said, only 34 percent of the best-in-class marketers said they were “very successful” at achieving their top objectives.

Customer Surveys 142

Customer Surveys Marketing & Strategy Marketing Strategy Leads 142

Marketing Insider Group

MAY 11, 2021

Only then can you create truly personalized, seamless experiences to guide your leads through the sales funnel successfully. If you can master this skill, you’ll continually improve your digital marketing efforts and drive more brand loyalty online. What is Predictive Marketing Analytics? Source: Grand View Research.

Lead Ranking 353

Lead Ranking Analytics Marketing AI Marketing Budget 353

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology. billion by 2026.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Valasys

JANUARY 20, 2020

Providing exceptional B2B lead generation services is a process that requires creativity, attention-to-detail, self-motivation constant test-running & optimization & stamina to deal with troublesome situations without a hitch. He states: “You don’t need a big close as many sales reps believe.

Sales Qualified Leads 71

Sales Qualified Leads Lead Generation Marketing Qualified Leads Marketing Management 71

Only B2B

NOVEMBER 28, 2019

Creating a successful demand generation plan is not easy. But then if it were, every B2B marketer would be driving full-funnel results remarkably. The top B2B marketing players are cutting down the complexities of demand generation strategies that cover different marketing targets, channels, and lead sources.

Top of Funnel 119

Top of Funnel Demand Generation Demand Planning 119

ViewPoint

JUNE 5, 2015

In the first 2 parts of this series we discussed the role of executives and best practices for planning and preparation when outsourcing your lead generation program. Part III: Expectations for ongoing success: marketing and sales accountability. In fact, you may not even see any leads in this time period.)

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation PointClear Lead Qualification 120

ViewPoint

AUGUST 30, 2016

As a business-to-business marketing or sales leader you have numerous options for lead generation tactics and tools. Top choices include teleprospecting, direct marketing, search engine marketing, website, and trade shows. Sales is sales. No one outside gets us. No solution is that difficult.

Lead Gen 136

Lead Gen Telemarketing Sales Qualified Leads Lead Scoring 136

Marketing Insider Group

FEBRUARY 6, 2023

As marketers we know the importance of planning, executing, and measuring the results of campaigns. Skate to where the puck is going, not to where it has been” may be a rather overused quote, but it’s very in true in marketing. We are in the era of digital-first marketing.

B2B Thought Leadership 232

B2B Thought Leadership Lead Ranking B2B Marketing Planning 232

Zoominfo

MARCH 5, 2021

Creating B2B marketing content is a significant investment of time and money. That’s where your content marketing strategy comes in. What Is a Content Marketing Strategy? A content marketing strategy is your action plan to attract prospects to your brand and convert them into customers using marketing content.

Marketing & Strategy 257

Marketing & Strategy Marketing Strategy Content Marketing Planning 257

Webbiquity

NOVEMBER 17, 2022

For B2C and B2B businesses focused on high-volume / low-price product sales, the homepage of their website is often a landing page. No matter what type of landing page a business has or how visitors end up there, the purpose of a landing page is to convert a visitor into a customer or lead, which makes them a vital part of marketing strategy.

Landing Pages 204

Landing Pages Optimization Conversion Rate Lead Scoring 204

Zoominfo

JULY 8, 2021

Sales reps and marketers that use ZoomInfo and Microsoft Dynamics 365 are about to see their day-to-day lives get easier thanks to a new collaboration between the two companies. This integration allows customers to accelerate their sales and marketing efforts by using ZoomInfo’s best-in-class data while never leaving Dynamics 365.

Zoominfo 246

Zoominfo Features Enterprise Management B2B Sales 246

LeanData

MARCH 14, 2023

A common refrain is being heard from revenue teams across the B2B space — Where have all the inbound leads gone? Inbound is usually the first of go-to-market (GTM) motions for a company, and it starts with a website. Lately, however, the inbound sales pipeline has shrunk for a great many sales and marketing organizations.

Lead Ranking 52

Lead Ranking Marketing Management Peer-to-peer Marketing Analytics Tools 52

Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. Generic “spray and pray” messages are, usually, quickly deleted (and possibly sent to spam). Here’s a deep dive into the benefits of email personalization; strategies for personalizing your messages; and noteworthy examples from leading brands.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Madison Logic

APRIL 9, 2024

Turco brings to Madison Logic three decades of experience driving corporate growth with expertise in business strategy, marketing technologies, and advertising. where he was instrumental in driving global strategy and accelerating growth prior to its sale to Digimarc Corporation.

Demand Generation Agencies 52

Demand Generation Agencies Account Based Marketing Enterprise Management Advertising Agencies 52

LeanData

JANUARY 20, 2021

B2B marketers invest an extraordinary amount of time, energy and resources creating demand for their products and services. However, far too many fail to deliver those precious leads to the right team member for timely follow-up. Poor lead management contributes to a 25 percent reduction in potential revenue (Gartner).

Lead Management 93

Lead Management Work Management Marketing Management Marketing Analytics Tools 93

Zoominfo

SEPTEMBER 5, 2023

Here’s how adding best-in-class ZoomInfo B2B data to your data supply chain can further optimize your AI models to produce new data insight, create realistic simulations, and design novel solutions. The good news? With AI, teams can maximize speed and automation for competitive GTM strategies that are interactive and scalable.

Marketing AI 130

Marketing AI Lead Ranking Zoominfo Optimization 130

ANNUITAS

AUGUST 30, 2018

Frustrations with Demand Generation. As we were going through a refresh of our targeted personas, we noticed an increase in engagement with leadership roles that have revenue responsibility (sales leaders, business unit leaders, and even CEOs). Why is marketing’s story so different than sales? Two Types of CMO.

CMO 197

CMO Demand Generation Agencies Demand Generation Top of Funnel 197

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. But what exactly is thought leadership content marketing ?

Thought Leadership 319

Thought Leadership Enterprise Management Work Management Marketing Management 319

DealSignal

AUGUST 7, 2023

DealSignal is the leading Verified B2B Data software solution for B2B businesses looking to go-to-market across multiple market segments, multiple industries, and international geographies. In a Nutshell: DealSignal vs Apollo.io Read on to discover the comprehensive benefits of choosing DealSignal vs Apollo for your business.

Ideal Customer Profiles 52

Ideal Customer Profiles Generation B2B Lead Ranking 52

Crimson Marketing

OCTOBER 16, 2013

And the star of your show is leads. You may even be top of the class by regularly nurturing your prospects and customer relationships with targeted email campaigns. It doesn’t matter if you have a million leads – they could predominately be low quality! Marketing and Sales need to start working closer together.

Lead Generation 100

Lead Generation Generation Leads Lead 100

Marketing Craftmanship

OCTOBER 25, 2023

They don’t know how to generate positive coverage. In ways that really matter for companies, notably lead generation, market engagement and revenue generation, no other type of marketing content compares with earned media exposure. They don’t appreciate the power of earned media.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130