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Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde

Marketing Insider Group

Probably the most significant is the importance of strategic demand generation and the value of great B2B marketing , supported by data- and insights-driven decision making. Along the way I was fortunate to work with some tremendous partners with shared common values. Truly a “lead generation machine”!

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Marketo’s October releases: A manager’s guide

Martech

Marketo’s Dynamic Chat updates were aimed at improving user experience — from minor updates like automating meeting links within calendar invites to more major updates like allowing new data types to use more fields. Didn’t get that far in math class? This is known as “truth values” or “truth variables.”

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20 Must-Have Marketing Lead Generation Tools

ClearVoice

Businesses of all shapes, sizes, scope, and industries are trying to turbocharge their lead generation efforts. Generating more leads might just require a few changes to your current sales and marketing strategy, however, generating quality leads and at scale is quite another challenge.

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Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

This concept represents the full amount of companies or consumers that could become customers or the total revenue possible for a product to generate. Briefly, the matrix ranks three metrics: The size of a new market compared to other markets. Higher-scoring metrics indicate better opportunities for a company.

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The Power of Social Engagement

Oktopost

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. Let’s take lead nurturing , for example. Where did my leads originate from?

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Developing an Effective B2B Lead Management Strategy

LeanData

However, far too many fail to deliver those precious leads to the right team member for timely follow-up. Succeeding in a competitive marketplace requires the extraction of the full value of every lead, and as such, B2B go-to-market (GTM) functions need absolute best-in-class lead management strategies. .

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 1]

ViewPoint

According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. It's a sales AND marketing strategy supported by a process managed by people and enabled by technology.