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Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde

Marketing Insider Group

Probably the most significant is the importance of strategic demand generation and the value of great B2B marketing , supported by data- and insights-driven decision making. Along the way I was fortunate to work with some tremendous partners with shared common values. Truly a “lead generation machine”!

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The ANNUITAS Perspective on the Adobe Acquisition of Marketo

ANNUITAS

A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. You probably saw that late yesterday Adobe bought Marketo. For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? This is a huge opportunity for Adobe + Marketo.

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20 Must-Have Marketing Lead Generation Tools

ClearVoice

Businesses of all shapes, sizes, scope, and industries are trying to turbocharge their lead generation efforts. Generating more leads might just require a few changes to your current sales and marketing strategy, however, generating quality leads and at scale is quite another challenge.

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Marketo’s October releases: A manager’s guide

Martech

Marketo’s Dynamic Chat updates were aimed at improving user experience — from minor updates like automating meeting links within calendar invites to more major updates like allowing new data types to use more fields. Didn’t get that far in math class? This is known as “truth values” or “truth variables.”

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Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

This concept represents the full amount of companies or consumers that could become customers or the total revenue possible for a product to generate. Briefly, the matrix ranks three metrics: The size of a new market compared to other markets. Higher-scoring metrics indicate better opportunities for a company.

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The Power of Social Engagement

Oktopost

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. Let’s take lead nurturing , for example. Where did my leads originate from?

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How Predictive Lead Scoring Takes The Guesswork Out Of Identifying The Leads Most Likely To Buy

Adobe Experience Cloud Blog

Our basic value proposition was all about making it easy to send large files without having to deal with email attachment size limits or using FTP clients that are too complicated for the non-tech savvy. With this newly gained insight, we got more laser-focused with our value prop towards this particular segment.