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Marketo’s Definitive Guide to Lead Scoring

Fearless Competitor

B2B Lead Generation | Only 1 out of 5 companies have a lead scoring methodology in place. This data, from a recent study on sales leads by Vorsight and The Bridge Group was appalling. SiriusDecisions also found that companies who give fewer (better qualified) leads to sales actually sell more. But how do you separate good leads from bad ones?

How Predictive Lead Scoring Takes The Guesswork Out Of Identifying The Leads Most Likely To Buy

Modern B2B Marketing

Lead Scoring & STP – Bringing Marketing Basics To the World Of Modern Marketing. Obviously this isn’t anything new or revolutionary — anyone who has ever taken a basic marketing class or has been doing marketing for a while knows this already. So why are we talking about STP in the same discussion with lead scoringLead Scoring

10 Things Your CEO Needs to Know Now about B2B Demand Generation

Fearless Competitor

10 Things Your CEO Needs to Know Now about B2B Demand Generation. This man badly needs the help of a marketing leader well versed in B2B demand generation, who can  create a program to fill sales funnels with warm leads. Here are Jeff Ogden , the award-winning President of Find New Customers  shares his list of  10 Things Your CEO Need to Know Now about B2B demand generation.

Marketo’s “Secret Sauce” Marketing Approach

Fearless Competitor

B2B Lead Generation | Learning from the Best. Marketo , sponsor of our white paper, How to Find New Customers , is one of the fastest growing companies on Earth. Marketo recently toured the country hosting Revenue Rock Star events. The President of Find New Customers attended the Marketo event in NYC. Jon Miller. How did they do it? Move toward their model.

Buying software is easy. Fixing lead generation is hard.

Fearless Competitor

B2B Lead Generation | Buying stuff is easy – fixing problems is hard. SaaS marketing products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. Unfortunately, there’s no “Wonder Herb&# in B2B lead generation and marketing either. Remember, we need fewer and better leads for sales.). We hope you enjoy it.

Buy 58

The Definitive Guide to Marketing Metrics by Marketo

Fearless Competitor

B2B Demand Generation | Marketing Metrics. Rock-solid marketing metrics on key measures that drive revenue results, such as (What percentage of marketing source leads closed? You’ll find answers in Marketo’s just released Definitive Guide to Marketing Metrics. If you increase your marketing budget by 10%, how much will profits increase? We congratulate him.

Vidyard Wins 2016 Marketo Revvie Award

Vidyard

Video intelligence platform honored in the “Partner of the Year, Launchpoint Technology” category for the impact of its video platform for joint Marketo customers. KITCHENER, Ontario – May 11, 2016 – Vidyard , the video intelligence platform for business, today announced it was named the winner in the “ Partner of the Year, LaunchPoint Technology ” category in the 2016 Marketo Revvie Awards. In 2015, Vidyard surpassed the milestone of  more than 100 Marketo customers  using its platform to boost marketing and sales performance. About Marketo Revvie Awards.

The Current State of B2B demand generation

Fearless Competitor

B2B Lead Generation | Study Findings by Act-On Software. I was recently invited as a guest speaker for Act-On Software for a webinar entitled “Stop Marketing in the Dark.&# But I just saw the results of a study by Act-On and the verdict is clear. These are unqualified, non-nurtured leads. Passing these leads to sales is a massive waste of expensive resources.

Harness it in YOUR business – the power of B2B demand generation

Fearless Competitor

B2B Demand Generation | Many need our free B2B lead generation content. Need to learn B2B lead nurturing? Download our totally free and no registration needed cheat sheet, 7 Keys to Successful Lead Nurturing. I was speaking with a good friend at a content marketing company in Boston. We offer them our great free B2B lead generation content.

B2B Lead Generation | Where Are You Today?

Fearless Competitor

B2B Lead Generation | Where Are You Today? An SVP of Worldwide Marketing used this to describe where his 1/2 billion software company fit today in B2B Lead Generation. His point: They were primitive – no content marketing, no lead nurturing, no lead scoring, no marketing automation, etc. They were just past the chimpanzee on the left.

Vidyard Named Finalist for 2016 Marketo Revvie Awards

Vidyard

Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. KITCHENER – April 19, 2016 – Vidyard, the video intelligence platform for business, today announced it is a finalist in the “ Partner of the Year, LaunchPoint Technology ” category in the 2016 Marketo Revvie Awards. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance. About Marketo Revvie Awards. Learn more about it here.

How to Use LinkedIn to Generate and Qualify B2B Leads

Modern B2B Marketing

As a result, B2B marketers sometimes overlook the professional social media site’s ability to support lead generation and qualification. LinkedIn users are typically college educated, middle- to upper-class and with no kids. LinkedIn is a treasure trove of B2B content that can be used to support your organization’s lead generation and qualification activities.

How to turn a good white paper into a great lead generation piece

Fearless Competitor

B2B Lead Generation: Great content or a great lead generation tool. Do you want a trickle of leads or a flood? To illustrate, let’s look at an example of how to turn a nice white paper into a great lead generation program: Let’s say you hire a company like the B2B demand generation company Find New Customers to write a white paper for you.

How to Prioritize Sales Leads Part 1 – Mac McConnell of Bluebird Strategies

Fearless Competitor

B2B Lead Generation | How to Prioritize Leads | Part 1 of 3. As the President of the B2B lead generation consultancy, Find New Customers , I’m continually searching for great FREE content to help our clients and fans to improve revenue results. More quality sales opportunities leads to more sales which leads to higher revenue and market share.

The Simple Guide to Lead Nurturing

Fearless Competitor

B2B Demand Generation | Lead Nurturing. created a nice overview of lead nurturing and posted it to Slideshare. Forrester estimates that as few as 1 in 20 companies are doing a decent job of lead nurturing – so simple is good. Where do we build our lead nurturing campaigns? Power of lead nurturing in B2B. The presentation is below. is complex.

3 Reasons why lead nurturing and scoring have NOTHING to do with software

Fearless Competitor

B2B Demand Generation | Lead nurturing and scoring. Want to develop and deploy a world-class lead nurturing and scoring program in your company? Better post a job for someone with experience in the software you use such as Eloqua, Marketo, Silverpop, Act-On, Manticore, Aprimo, etc., Find an expert in lead nurturing and scoring – not software.

The “Whom to Choose” Buying Phase

Fearless Competitor

B2B Lead Generation | The “Whom to Choose&# Buying Phase. We share your information with our sponsor, Marketo , but you can easily opt out anytime.). Or sign up for our demand generation podcasts in iTunes. Jeff Ogden is President of the  B2B lead generation  consultancy,  Find New Customers. Now we will address the final stage – Whom to Choose.

Buy 45

Emergence of Demand Generation Role Drastically Alters Marketing Landscape

Fearless Competitor

This article, by the CEO of Marketo , Phil Fernandez is timely. He discusses the growing importance of demand generation in companies today and how that new role is continuing to evolve into a “revenue marketer&# role. We also invite you to learn more about demand generation at this earlier blog post: 3 Superb Ways to Learn B2B demand generation. _. Emergence of Demand Generation Role Drastically Alters Marketing Landscape. by Phil Fernandez, CEO of Marketo. Indeed, this is exactly the structure we have at my company, Marketo.

Why I unsubscribed to Hubspot

Fearless Competitor

Marketo remembers me, Eloqua remembers me, heck even Find New Customers remembers its prospects. Downloading content from Marketo, for instance, just takes a couple of clicks. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Adios Hubspot. Content is fabulous, but nagging was getting to be too much. What do you think?

7 Keys to Lead Scoring Success

Fearless Competitor

B2B Demand Generation | Lead Scoring. Some are good leads and some are duds. Lead scoring separates the good leads from the not so good leads. In fact, a great lead scoring program might make a huge difference to the bottom line. Here are the 7 Keys to Lead Scoring Success. Rate the impact of lead scoring.

The Pathetic State of B2B Demand Generation

Fearless Competitor

Marketo shared this post of Jeff Ernst of Forrester on Facebook. Thanks to Marketo for bringing it to our attention and to Jeff for his brutal candor. generation. Just for kicks, I asked people to give a word or phrase that summarizes their view of the state of demand generation, and the word that appeared most frequently in the responses was “disjointed.&# In 42% of companies, marketing creates leads and sales tools and throws them over the wall to sales. It was so damning, I had to share it here. Senior executives need to wake up. Hmmm, how fitting.

The Simple Guide to Lead Nurturing

Fearless Competitor

B2B Demand Generation | Lead Nurturing. created a nice overview of lead nurturing and posted it to Slideshare. Forrester estimates that as few as 1 in 20 companies are doing a decent job of lead nurturing – so simple is good. Where do we build our lead nurturing campaigns? Power of lead nurturing in B2B. The presentation is below. is complex.

Buying software is easy. Fixing lead generation is hard.

Fearless Competitor

B2B Lead Generation | Buying stuff is easy – fixing problems is hard. SaaS marketing products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. Unfortunately, there’s no “Wonder Herb&# in B2B lead generation and marketing either. Remember, we need fewer and better leads for sales.). It’s a lot like dieting.

Buy 20

To Make Marketing Automation Truly Hum, Look Beyond Software

Fearless Competitor

Last week, Jeff Ogden , President of Find New Customers spent a full day with a client of Marketo. This company was kind enough to demonstrate what they had set up in Marketo – for nurturing, lead scoring, etc.  I was not impressed. The scoring approach was weak. I had an epiphany right there. The content contained in there was deadly boring.

Accolades for How to Find New Customers

Fearless Competitor

B2B Lead Generation | How to Find New Customers. Looking for leads. Our Lead Nurturing and Scoring Service goes up from $24,995 to $29,995 on September 1, so book today! We wanted to write a white paper on B2B lead generation , aka demand generation. In addition, I believed there was room for another lead generation company.

How to Find New Customers – the highly acclaimed white paper

Fearless Competitor

Lead Generation Companies | How to Find New Customers. But since it’s widely acknowledged to be the simple guide to B2B lead generation and it’s free, why not download it now? Your information will be shared with the sponsor of the white paper, Marketo , but you can easily opt out.). Find New Customers has not only distilled the science of lead nurturing into a work of art, but they are a walking, talking billboard for the process. If your sales people need more qualified leads , get Find New Customers onto your team asap!”.

Can Find New Customers help my business?

Fearless Competitor

B2B Lead Generation | Can Find New Customers help my business? Here are a few questions to ask yourself to learn if you need help with B2B lead generation : Are your salespeople struggling to uncover qualified sales opportunities ? Are your lead nurturing campaigns not working? Are they chasing too many poorly qualified sales leads ? Let’s find out.

Find New Customers congratulates the Demand Generation Experts in BtoB Magazine

Fearless Competitor

BtoB Demand Generation |Top Experts in B2B Magazine. The B2B lead generation consultancy Find New Customers congratulates the 15 men named top experts in Demand Generation in Who’s Who in B-To-B announced today in BtoB magazine. Phil Fernandez, President and CEO, Marketo (Sponsor of our white paper, How to Find New Customers ). James Obermayer, Executive Director, Sales Lead  Management Association (We recently appeared on their radio show.). Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers.

The Problem with Reliance on Junior Marketing Folks

Fearless Competitor

B2B demand generation | The problem with junior marketing members. In the meeting, we turned to the young lady responsible for operating one of the finest revenue management software platforms on the market and asked her to define lead nurturing. She told me “Lead nurturing is sharing information with prospective buyers to convince them to buy your product.&#.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. Liz also writes the Lead With Intuition blog. Another New Yorker, Beth leads GE’s growth efforts including sales, marketing and communications and innovation platforms. Jeanette leads the Social & Digital Marketing team at Cisco.

Why do some companies prosper – despite a terrible economy?

Fearless Competitor

B2B Demand Generation | Growing a business in a terrible economy. Here are a few of the really fast growers (and job creators): Marketo. Here are a few things they all do: Each invested heavily in marketing – (For instance, Marketo spends 80 cents for every dollar spent in sales.). So take the money you’ve been using for sales and pump it into B2B demand generation.

3 Reasons I’m not going to Dreamforce next week

Fearless Competitor

Our Lead Nurturing and Scoring Service goes up from $24,995 to $29,995 on September 1, so book today! I’m not going to Dreamforce next week. I’ve been invited multiple times by Marketo, Silverpop and Act-On, as well as fellow B2B demand generation experts – but I’m not going. B2B Marketing | Not Going to Dreamforce. Just not me.

Panel Discussion: B2B Content Marketing for Marketing Automation

Fearless Competitor

B2B Demand Generation | Content Marketing for Marketing Automation. I’m the first to admit I get WAY too many webinar invitations. If you bought marketing automation – e.g. Eloqua, Marketo, Silverpop, Pardot, Act-On, etc. Lead nurturing requires a continual flow of compelling (to the recipient) content. ignore 95% of them at least. Why is this important?

Find New Customers interviewed on SLMA Radio

Fearless Competitor

B2B Lead Generation | Find New Customers appears on Sales Lead Management Radio. great many experts have made guest appearance, such as Ardath Albee (MarketingInteractions), Brian Kardon (Eloqua CMO), and Jon Miller (Marketo VP Marketing). Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Enjoy!

Are B2B Companies Finally “Getting” Content Marketing?

Fearless Competitor

B2B demand generation | Content Marketing. We also invite you to purchase our $49 Demand Generation training program – delivered via email. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Or take our $49 Demand Generation training course ? Has content marketing finally reached its tipping point ?

Marketing Consulting is BOOMING!

Fearless Competitor

It seems that companies are finally starting to figure out that it takes a lot more than marketing software to truly fix the b2b lead generation problems. Just read Dan McDade’s great book, The Truth About Leads to see the ugly reality B2B salespeople face. They need ideal customer profiles, content marketing, lead nurturing, lead scoring and more. Most lack the fresh perspectives, talents and resources to do it all in-house, which is why they turn to lead generation companies like Find New Customers. Thanks Mark. No sign-up needed.

Where Leads Come From – Current vs. Best Practices

Fearless Competitor

B2B Lead Generation | Where Leads Come From. Businesses ought to take a long hard look at lead sources to ensure the health of their businesses. t the recent Marketo Revenue Rock Star event, one of the speakers (perhaps Debbie Qadish of The Pedowitz Group) presented the unhealthy source of sales leads today. Note that well over 1/2 – 63.3%

The importance of story-telling in lead nurturing

Fearless Competitor

Lead Generation Company | The Power of Story-Telling in Lead Nurturing and Scoring. If you listened to the VP of Marketing and co-founder at Marketo , Jon Miller , discuss lead nurturing in a Find New Customers podcast, ( to subscribe to these podcasts for free , click those underlined words.&# )  you heard why it is so important. ’&# Amen, Ardath!

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. Liz also writes the Lead With Intuition blog. Another New Yorker, Beth leads GE’s growth efforts including sales, marketing and communications and innovation platforms. Jeanette leads the Social & Digital Marketing team at Cisco.

3 Recommendations in Lead Management from Carlos Hildago

Fearless Competitor

B2B Lead Generation | 3 Recommendations in Lead Management. Jon Miller of Marketo asked this question of Carlos Hildago of the Annuitas Group in a Marketo blog article and came up with three priorities which I wish to share with you. The three things Carlos recommends to someone getting started with  lead management include: Conduct an audit.

The importance of story-telling in lead nurturing

Fearless Competitor

B2B Lead Generation | The Power of Story-Telling in Lead Nurturing. If you listened to the VP of Marketing and co-founder at Marketo , Jon Miller, discuss lead nurturing a recent Find New Customers podcast, ( to subscribe to these podcasts for free , click those underlined words.&# )  you heard why it is so important. Look at the girl reading a book.  Could

The Economy is Terrible! Or is it?

Fearless Competitor

B2B Demand Generation | Does this make sense? Marketo Closes Record Quarter – Adds More Than 170 Customers, Grows Revenue 140 Percent Year-Over-Year. They all produce terrific content and nurture and score sales opportunities. They give only high quality, well-nurtured leads to sales. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs.

The Best B2B Marketing Ideas of 2010

Fearless Competitor

B2B Lead Generation | The Best B2B Marketing Ideas of 2010. You Don’t Know Jack (about online marketing) by Marketo (36%). 1. This campaign, by the marketing automation software company, Marketo, used the game developers at Jellyvision to create a fun and interesting way to test business knowledge. Today’s August 31st – the last day of the 3rd quarter.