Buyer Activism Will Rise Among B2B Buyers
Tony Zambito
MARCH 4, 2022
A key buyer insight to consider is the rising class of next-generation b2b buyers. Next-generation b2b buyers care more about what is happening in their world. Unlike past generations, we are seeing more vocal denunciations of important issues in the B2B world by b2b buyers. The implications are greater.
Let's personalize your content