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Tony Zambito

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Buyer Activism Will Rise Among B2B Buyers

Tony Zambito

MARCH 4, 2022

A key buyer insight to consider is the rising class of next-generation b2b buyers. Next-generation b2b buyers care more about what is happening in their world. Unlike past generations, we are seeing more vocal denunciations of important issues in the B2B world by b2b buyers. The implications are greater.

Activities 231
Activities B2B Buyer Personas B2B Marketing 231
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The 7 Principles of Buyer Experience Journey Mapping

Tony Zambito

OCTOBER 11, 2010

  The topic that day was "How World Class Organizations Innovate in B2B Markets."  A few years ago at the first mPlanet conference ever held, I had the opportunity to listen to  and speak with Dan Henson who was then GE’s Chief Marketing Officer for all of GE’s divisions. 

Buyer Personas 100
Buyer Personas Marketing Automation Services Lead Ranking Conference 100
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