KoMarketing Associates

JUNE 16, 2020

By generating a data strategy, most respondents (46%) said that they hope to boost customer loyalty. Thirty-one percent of the best-in-class marketers who responded to the survey said that they have been “very successful.”. About 32% stated that they do not have a strategy, but there is one planned for development in the near future.

Customer Surveys 156

Customer Surveys Marketing & Strategy Marketing Strategy Planning 156

KoMarketing Associates

OCTOBER 22, 2019

About 53% want to improve marketing and sales alignment, while 49% want to improve quality lead generation. About 55% said their plan has been “somewhat” successful, while 40% of the best-in-class respondents claimed that it has been “very successful.”.

Marketing Report 122

Marketing Report Marketing Automation Automation Planning 122

KoMarketing Associates

JULY 12, 2018

Scheduling or using an on-demand online demo can be a great lead generation tool. Many SaaS products have CTAs for lead generation demos at the end of blog posts, in sidebars, and on product pages. Classes: Several organizations offer industry classes as well that give users a certificate of completion.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

KoMarketing Associates

FEBRUARY 21, 2018

Forty-one percent would like to integrate data across more technologies, and 40 percent want to generate more reliable and relevant data. As far as challenges with leveraging marketing data, the top responses were integrating data across more technologies (44 percent) and generating reliable and relevant data (41 percent).

Analytics 138

Analytics Class Marketing & Strategy Customer Surveys 138

KoMarketing Associates

APRIL 23, 2019

That being said, only 34 percent of the best-in-class marketers said they were “very successful” at achieving their top objectives. This was followed by improving brand awareness (61 percent) and increasing customer acquisition (61 percent). Overall, most respondents (62 percent) said they were just “somewhat successful.”.

Customer Surveys 142

Customer Surveys Marketing & Strategy Marketing Strategy Leads 142

KoMarketing Associates

JULY 28, 2016

While sitting in a graduate class, we were discussing the topic of search engine optimization and my professor told the class that keyword stuffing is the way to go. Yes, I made sure the professor and class were immediately corrected. . This became crystal clear to me earlier this summer, in fact.

SEO 120

SEO Lead Scoring Lead Ranking Mobile Marketing 120

KoMarketing Associates

MARCH 27, 2018

One-third considered their efforts “best-in-class” Lead quality (45 percent) was considered to be the top barrier to email marketing success. In terms of achieving these top objectives, the majority of respondents (79 percent) indicated they have been at least “somewhat successful.”

Customer Surveys 120

Customer Surveys Email Marketing Barriers Class 120

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. From the Ascend2 Report: Ascend2 asked best-in-class marketers “what are the most challenging barriers to marketing automation success?”.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

JANUARY 23, 2018

You’ve got a couple of downloadable reports for lead generation, plus two calculators that give prospects rough estimates of their tax obligations. You decide to publish a detailed, world-class blog post about oranges. That content could generate enough business to pay its way, too. All the best practices are employed.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

KoMarketing Associates

JANUARY 26, 2017

The conference features world-class speakers, cutting-edge health IT products, and killer networking events. Location: Orlando, FL. HIMSS is an annual conference that brings together health IT professionals, clinicians, executives, and vendors from around the world. Register here >> SMX West – Mar 21st – 23rd.

Conference 120

Conference Buying Cycle Analysis Social Media 120

KoMarketing Associates

JANUARY 12, 2023

The goal was the same (if not more) than we’d tell any of our clients: build SEO traffic value, improve our keyword presence in Google search results, and generate leads to assist sales efforts. We did a good job.

Demand Generation Agencies 259

Demand Generation Agencies Paid Search Agency B2B Marketing Ad Building 259

KoMarketing Associates

SEPTEMBER 27, 2017

Or is it about lead generation? ANDY: [I recommend] Google Analytics Academy for a class and Experts on the Wire [a podcast]. ANDY: The focus should be on the business goals. Beyond rankings, why does the company care about SEO? Is it just about brand awareness? If so, they should focus on top line traffic. Last Words.

SEO 128

SEO Work Management Marketing Management Lead Scoring 128

KoMarketing Associates

JUNE 5, 2019

Ascend2 recently conducted the “Organic Search and Social Media Survey” and discovered that the 49 percent of the best-in-class marketers have been “very successful” at achieving their organic search and social media strategy objectives. However, it’s not without obstacles along the way. The Struggles Surrounding Content Marketing.

Social Media 120

Social Media Search Marketing Organization Social Marketing 120

KoMarketing Associates

AUGUST 13, 2015

Below are some great classes, books, and other resources for B2B content marketers who want to hone their writing skills. Idea Generators. Consider trying an online idea generator. The free generators I use regularly are: HubSpot Blog Post Title Generator. Portent Content Idea Generator. UberSuggest.

Budget Programs 120

Budget Programs B2B Marketing Tools Content Marketing 120

KoMarketing Associates

MAY 8, 2018

Many large software companies hold in-person private training classes for single or groups of clients in large cities, often presenting the training opportunity as an educational one. At the end of their training, clients can become certified in that software to prove they’ve effectively learned how to use it.

Webinar Metrics 159

Webinar Metrics B2B Marketing & Strategy Urgency Marketing 159

KoMarketing Associates

NOVEMBER 23, 2013

itemscope – defines that an area of HTML in a particular <div> section is associated with a particular item (class of information). User generated information such as ratings and reviews. Everything You Need to Know to Generate Rich Snippets via SEOgadget. Required in all schema tagging mechanisms.

B2B Marketing 120

B2B Marketing B2B Paid Search Agency Template 120

KoMarketing Associates

JANUARY 13, 2015

Today, I’m going to focus on the “ review ” component of the writing process, as it can be a great way to generate new content ideas with confidence that they will perform at high levels. Creative ties and comparisons to large events combined with timely publishing and promotion can generate a significant traffic surge.

B2B 120

B2B Marketing Management Ideal Customer Profiles Statistics 120

KoMarketing Associates

JUNE 11, 2019

They know they need at least a month before they can hope to generate a positive return from their ads. Even if you’ve got world-class creative. As with Google Ads (or almost any advertising channel), it can take a while to see a return. That may mean allocating a significant chunk of ad budget just to get the machine working.

Facebook 122

Facebook Paid Search Agency Ads B2B 122

KoMarketing Associates

FEBRUARY 17, 2015

Thankfully, experienced content marketers will tell you that a few pieces of content actually generate the majority of their results. I remember sitting in journalism class in college, having my professor walk behind our computers and then standing on top of our desks yelling our stories out loud if he thought we were “preaching.”

Content Marketing 120

Content Marketing Planning Content Marketing & Strategy 120