How Manchester United Revolutionized Sports Marketing
Chris Koch
APRIL 3, 2014
Not for any defensible reason; it’s just because that’s where the Beatles are from and because I know next to nothing about that kind of football (I think they made us play it once in gym class when I was in 7 th grade). Some teams have set up “war rooms” to monitor fan sentiment and weigh in when appropriate. Fantasy sports.
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