SpotMe Blog
JULY 28, 2023
Selecting the right in-person event platform to manage your onsite events is critical to their success. Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). What Is An In-Person Event Platform? American event technology company).
Zoominfo
JULY 23, 2021
In a Forrester Opportunity Snapshot commissioned by the chat platform Ada , respondents noted that their chatbot platforms lack important functional capabilities, as seen in the graphic below: Source: Forrester Without these capabilities and high-quality data, sales teams that implement chat can be overwhelmed by poor-quality leads.
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Zoominfo
JULY 23, 2021
In a Forrester Opportunity Snapshot commissioned by the chat platform Ada , respondents noted that their chatbot platforms lack important functional capabilities, as seen in the graphic below: Source: Forrester. Chat relies on personalization, and if you want to do personalization well, you need to have data.
Seismic
APRIL 2, 2019
As we’re operating in fast-paced, innovative environments, be purposeful in determining what will set you apart – perhaps it’s presenting personalized materials, providing real-time product/industry updates, or offering in-depth ROI calculations. The post What can World-class Commercial Organizations learn from March Madness?
Leadspace
JUNE 28, 2021
Lack of personalization? Couple the rate of decay with the fact that the amount of prospect and customer data at B2B companies typically doubles every 12 to 18 months (according to SiriusDecisions , now part of Forrester). Best-in-Class. Best-in-Class: 90% usable records/10% unusable records. Best-in-Class: 4.9%
Madison Logic
MAY 24, 2023
Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities. The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation.
Madison Logic
MAY 24, 2023
Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities. The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation.
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