Biznology

FEBRUARY 17, 2017

In that case, here’s a checklist to get started: Facebook (page and personal). Example: Facebook Company Page – because I have a good number of likes on each Page post. Would benefit from a 101 class. Rewrite your Facebook Page info. Tip: You can also Google yourself to locate your forgotten profiles. 2 – Have a profile.

Social Media 144

Social Media Business Media Profiling 144

Biznology

MAY 1, 2018

While RSS and ATOM syndication is not very commonplace anymore, opt-in subscription newsletters, Twitter, Facebook , and the rest, can be used by your PR department to share just the kind of information that you’d generally plan for all the PR Newswires of the world. It comes down to this: nobody wants to disco in an empty club.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Biznology

NOVEMBER 8, 2017

Of course, you’ll see the opposite view by many others, such as IBM ‘s Ginni Rometty and Facebook ‘s Mark Zuckerberg , pretty much making the argument that it shouldn’t be man versus machine, but should be man with machine. Mark Zuckerberg, Facebook).

Forecasting 132

Forecasting Facebook Google Class 132

Biznology

OCTOBER 16, 2017

For example, a teacher could take a class on a digital visit to New York’s Museum of Natural History. The class would not see anyone there except each other. More examples include: Life: Any shared life space with two or more people digitally present, such as the equivalent of a Facebook conversation, private page, or group.

Work Management 152

Work Management Marketing Management Custom Publishing Paid Search Agency 152

Biznology

AUGUST 28, 2017

You will never win by competing with Google , Facebook , and the advertising tech industry. From focusing your company on areas where Google, Facebook, and ad tech are the world’s best experts, to starting a new paradigm business then scaling it as it develops traction with consumers. Locks down the middle class in stagnation.

Marketing Automation Services 168

Marketing Automation Services Lead Ranking Custom Publishing Amazon 168

Biznology

MAY 20, 2019

The tech giants—Amazon, Apple, Google, Facebook, Microsoft—are pouring billions into AI research and coming out with smart products that are slowly taking over the home and evolving into something … short of true AIs. Her plane vanished over the Pacific less than a month later. Now, let’s look at Door No.

Marketing AI 148

Marketing AI Personalization Amazon Cable 148

Biznology

APRIL 3, 2018

That Sea-Dweller on your wrist isn’t pretension, it’s because you’ve been a world class Submariner for yours — but you need to come up for air from now on, otherwise, you’re sure to be sunk. Feel free to own the yacht but hire a crew if you’re not yet seaworthy.

Business 197

Business Enterprise Management Blogger Class 197

Biznology

MARCH 29, 2016

When I discovered the new gym, the Penrose 9Round, I took some Instagrams and checked in via FourSquare /Swarm and then checked in at Facebook. What was happening was that there were four or so 9Round gyms sharing the same Facebook Page , 9Round NOVA. Facebook is location-aware. The 9Round at Penrose Square didn’t exist.

Profiling 80

Profiling Facebook Training Class 80

Biznology

JUNE 26, 2018

Whether or not these hallowed influencers actually Tweet, Facebook, or blog about my clients, the simple actions they take in direct reaction to my email outreaches is at least one solid touch towards the seven touches required to convert someone from being a stranger to becoming an advocate. That’s branding.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Biznology

OCTOBER 17, 2017

Every 365-days, Shashi Bellamkonda invites me to guest lecture to his Georgetown University School of Continuing Studies communications class, Social, Mobile and Search Marketing, XCPD-732. Fresh-faced students on a Saturday morning? Yes, please!

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

MARCH 20, 2018

“The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+. ” Trying GroupHigh for blogger outreach campaigns. ” Blogger outreach is more PR than social media.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

APRIL 25, 2017

Here’s a free earned media micro-influencer marketing master class for you! Topics include my favorite marketing strategy, earned media micro-influencer marketing , something my team and I have been doing since late 2006. Now it’s up to you. Please press play on the below media player embed and enjoy the signal through the noise!

Advertising Agencies 171

Advertising Agencies Blogger Media PR 171

Biznology

AUGUST 7, 2019

In both cases, only one class member used the headsets. With Looking Glass technology, an entire class can see in 3D simultaneously. Apple, Facebook, Google, Microsoft, Amazon, Sony, Samsung, Alibaba and other elite technology powerhouses are all players, and many of the early phase players have raised far more money than users.

Allocation 112

Allocation Display Paid Search Agency Training 112

Biznology

MAY 5, 2011

I was honored to be asked to do a one-hour interview with Jake Johnson from Full Sail University , whose class is using Search Engine Marketing, Inc. as its textbook.

Search Marketing 80

Search Marketing Trends Marketing Analytics Tools Wikipedia 80

Biznology

FEBRUARY 2, 2017

I still use Laura’s nifty “touchpoint analysis” tool in my business school classes. Or send him your Twitter and Facebook follower lists. Thanks, Laura! Ajay Gupta is a data innovator with big ideas for how the rest of us can get smarter with our prospecting and current customer marketing.

Enterprise Management 80

Enterprise Management B2B Marketing PointClear Advertising Agencies 80

Biznology

MARCH 20, 2014

If you do need Twitter or Facebook open for any reason, minimize the window until you need it. You may be better off collecting screen shots or Facebook embed codes before you get started so you won’t be tempted to stop for conversation or a quick look at the of a cute puppy that can howl the alphabet. Image credit: Bansal Classes.

Copywriting 80

Copywriting Facebook Twitter Blogger 80

Biznology

NOVEMBER 16, 2015

In the physical world of learning, you can easily notice the kids who become disengaged, or who struggle to follow the activities of the rest of the class. After all, nobody gets training in Google, Facebook or iPhones. You see it in their body language, their test results, and in their lack of participation. We just use them.

Peer-to-peer 80

Peer-to-peer Stats API Correlation 80

Biznology

JUNE 18, 2012

You don’t need to know all the capabilities of Facebook, Twitter, LinkedIn, Google+, social apps or how to schedule tweets and posts on multiple social networks all at one time. We found they all had a Facebook and Twitter presence. Photo credit: Search Engine People Blog. You need a business strategy.

Social Media 80

Social Media Media Social Networks Marketing Analytics Tools 80

Biznology

SEPTEMBER 23, 2013

BODYFORM : a UK maker of feminine hygiene products was called out by a snarky male on its Facebook page. DOMINO : Via TV spots, Facebook, You and Twitter, J. A Facebook group called for a boycott of all J & J products. 7,000,000 million loyal Facebook “friends” showed their enthusiasm and the lawsuit has been dropped.

Brand Identity 80

Brand Identity Branding Business Amazon 80

Biznology

MAY 9, 2013

There’s always a new social media network launching, a new update to a search algorithm, or a change to Facebook privacy. I stay current by reading a lot and taking classes and attending Webinars. Still, I think trying to stay ahead by reading and taking classes is a smart approach. So why bother? But it’s very time consuming.

Media 80

Media Class Paid Search Agency Consulting 80

Biznology

MAY 12, 2016

I recall being bothered by not having a prompt answer to a simple question from an elementary school boy during a science class I was helping with: “why do objects far away from us look smaller than those close to us?” Or the way we moved from oral story telling, to writing and reading books, to radio, TV, and finally, Netflix.

Curation 80

Curation Amazon Class Linkedin 80

Biznology

DECEMBER 20, 2012

Here are a few more… On Facebook, the #2 site on the web in terms of traffic, consumers upload 2.5+ billion photos a month (a number sure to increase now that Facebook will automatically upload every photo you take if you opt-in). And where do you think all those photos uploaded to Facebook are coming from?

Trends 80

Trends Planning Youtube Wikipedia 80

Biznology

MARCH 8, 2016

While there are more people than ever who are dipping into the content produced by bloggers every day, starting a new blog from scratch is so dispiriting that many potential bloggers are instead writing for Tumblr, Medium.com, Facebook Notes, or the LinkedIn Publishing Platform. Blogging is Hard. I just started a new blog called RNNR.us

Blogger 80

Blogger Outreach Advertising Agencies Marketing Automation Services 80

Biznology

DECEMBER 24, 2013

We make what we think are small, stupid mistakes without realizing that the Internet transcends bubbles, class, location, geography, language, politics, and even tone. Add to all of this Twitter, Facebook, blogs, and a slow news day. Add to all of this Twitter, Facebook, blogs, and a slow news day.

Social Media 80

Social Media Media PR Work Management 80

Biznology

JANUARY 4, 2013

These people walk into class thinking they are dinosaurs and walk out ready to run rings around people who might be really good at Facebook but they don’t really understand how to measure response to a marketing message and what to do about it. I’ve trained direct marketers in digital marketing in about three days.

Internet Marketing 80

Internet Marketing Training Keywords Social Media 80

Biznology

AUGUST 15, 2016

This glaring divergence raises some fundamental issues: stagnation of middle class wages , whether/how our corporations can be better governed, where capitalism fits within globalization, and the risks of a deteriorating brand image of CEOs.

Brand Identity 80

Brand Identity Branding Peer-to-peer Terms and Conditions 80

Biznology

OCTOBER 9, 2017

If you had told Google and Facebook when they went public in 2004 and 2012 that they would capture one-fifth of global advertising revenues in 2016 they would have thought you were crazy. The middle class declines, jobs are replaced by AIs and robotics, and corporations and elites grow richer. Lesson for leaders.

Marketing Automation Services 130

Marketing Automation Services Work Management Advertising Agencies Marketing Management 130

Biznology

MAY 8, 2012

Because if you feel like every engagement online needs to be class A, four-star, Quality Time, then you’ll either burn yourself out and abandon all the work you’ve already done or you’ll end up freezing up with writer’s block and start hating social media, blogging, writing, and the whole ball of wax.

Social Media 80

Social Media Media Blogger Television marketing 80

Biznology

DECEMBER 13, 2011

If you think that Social Networking and Social Media is about apps and sites and smart phones and Twitter and Facebook and Google+, then you need to get past that and remember that it’s about people. The same goes for WordPress and Facebook and Twitter. If you’re spending more money on tech than talent, don’t.

Social Media 80

Social Media Demand Media Blogger 80

Biznology

AUGUST 14, 2012

That Sea-Dweller on your wrist isn’t pretension, it’s because you’ve been a world class Submariner for yours — but you need to come up for air from now on, otherwise, you’re sure to be sunk. Feel free to own the yacht but hire a crew if you’re not yet seaworthy.

Ning 80

Ning Best Practices Enterprise Management Social Media 80

Biznology

OCTOBER 30, 2012

The content can be created by you as you build out your social media and social network empire: Twitter , Facebook Pages, Google+ Business Pages, Pinterest , Tumblr, About.me, LinkedIn, Blogger, TypePad , WordPress.com, YouTube , Slideshare, or your own blog. It might seem like a millstone, but please reframe it as a labor of love.

Marketing & Strategy 80

Marketing & Strategy Work Management Marketing Strategy Marketing Management 80

Biznology

JULY 8, 2014

It’s a bona fide online community along the lines of The Well, Slashdot, and Reddit more than it’s like LinkedIn , Pinterest, or Facebook. Leave Facebook (goodbye friends and family) and commit to Google Plus, your new online home. I mean, not only top-drawer but world class. It’s where you can find better.

Google 80

Google Social Networks Network Marketing Communities 80

Biznology

JULY 16, 2013

Most of my clients and friends have made exactly the same mistake: their social media life effectively began on the day they started blogging, tweeting, and Facebooking and it has never and will never occur to them that the Internet isn’t a book printed once onto paper — that it is infinitely editable, hackable, revisable, and adaptable.

Social Media 80

Social Media Media Internet Marketing Google 80

Biznology

APRIL 9, 2012

Thank you, Facebook, for collecting all that data about our interests and likes – and turning them into ads. Read a lot, take classes or seminars whenever you can, find a mentor. All of these skills are essential for generating revenue through digital media marketing. No one can afford to go it alone.

PR 80

PR Tips Public Relations Work Management 80

Biznology

JANUARY 28, 2014

Getting onto Google News was, maybe, as was optimizing for linking and interlinking, keyword linking, trend-surfing, and all the rest of it was, but in order to turn on a dime, the way the most recent changes to the Google algorithm demands, is almost impossible for such a huge, rudderless, aircraft-carrier-class, robot zombie vessel to accomplish.

Google 80

Google Advertising Agencies Cross-Selling SEO 80

Biznology

SEPTEMBER 26, 2014

Can you afford to be classed in your public’s mind with sites of dubious reliability and possible hacking? Clickjacking is the technique that uses an unsuspecting Facebook user to trick others into “liking” a particular link (which may involve a malware download or theft of identifying information).

Buzz 80

Buzz Business Social Media Aggregators 80

Biznology

MAY 12, 2015

Why do you not close your stupid brick and mortar store, break your stupid office lease, go completely virtual, and spend all that money you saved hiring Jason Seigel over at bluetext to build you a world-class Flagship store? Sorry, earned media isn’t enough on Facebook. Boost, I tell you, boost!

Google 80

Google Youtube Internet Marketing Ad brokers 80