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Email Inspiration: 16 Places to Look for Examples

Litmus

You might be in the beginning stages of coming up with a new email nurture or want to learn more about how your subscribers interact with a different email design. After all, when they have a great experience with your emails, it has a positive ripple effect on your overall brand. Did the email actually produce results?

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How Trade Publications Can Capitalize on Content Marketing and Social Media

WebMarketCentral

Personally, I believe that trade pubs can continue to play an important role in the distribution of industry-specific, niche content to focused groups of readers due to several advantages they have over other channels. Conversation Aggregation. Ratings and Rankings. Not possible.

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The Psychology Behind a B2B Marketing Plan

Kapost

This requires a much different purchasing—and psychological—experience. To do so, we need to go back in time and take a seat in our Psychology 101 class and understand how human behavior is tied to our decision-making behaviors in specific contexts.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. How do you PROVE the value of Twitter? in the 1960s. He’s smart.

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What Your Traditional Marketing Education Didn't Teach You About Marketing Today

Hubspot

Whether you studied marketing as an undergrad, graduate, or business school student, chances are your studies included classes about branding, marketing strategy, public relations, and the basics of advertising -- all of which are interesting topics and core to the history and relevance of modern marketing.

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The ABCs of Connecting With Generation Z

Content Marketing Institute

We’ve all heard the stories about how challenging it will be to forge strong bonds with this distracted and discerning demographic; industry pundits cite perceived short attention spans, disinterest in brand messaging, and general disregard for impersonal experiences as compelling reasons for marketers to regroup and refine their content strategies.