Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple
Customer Experience Matrix
JUNE 27, 2014
The one objective distinction is that FlipTop is publicly listed on the Salesforce.com App Exchange, meaning it has passed the Salesforce.com security reviews. Once the model is built, Fliptop scores the client’s entire database and assigns contacts, accounts, and opportunities into classes based on expected results.
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