Class and Eloqua - B2B Marketing Zone

The 22 Best Virtual Event Platforms

Webbiquity

AUGUST 18, 2020

Pricing: contact vendor. Pricing: contact vendor. There’s a main stage for keynote-style presentations, expo booths where attendees can interact with vendors, breakout session areas, and one-to-one video networking. Pricing: contact vendor. Pricing: contact vendor. Pricing: contact vendor.

Enterprise Management

Enterprise Management Work Management Marketing Management Webinar Metrics

The ANNUITAS Perspective on the Adobe Acquisition of Marketo

ANNUITAS

SEPTEMBER 21, 2018

Marketo COULD HAVE been acquired by one of several enterprise application vendors that simply don’t get marketing. Moreover, Adobe’s product quality is world class — something that cannot be said for every software vendor that has acquired marketing automation. Adobe GETS marketing. So we see it as a positive.

Marketo

Marketo Acquisitions Marketing Automation Services Enterprise Management

Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

JULY 22, 2010

Summary: consolidation isn't new among marketing software vendors. As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors. The obvious candidates are CRM vendors.

Marketing Automation Services

Marketing Automation Services Enterprise Management Work Management Marketing Management

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Hive9 Marketing Performance Management Includes Customer Journey Optimization

Customer Experience Matrix

MARCH 29, 2016

My blog post listed three vendors from the MarTech show: Pointillist , Usermind , and Thunderhead. But I had already spoken with another relevant vendor before the show, Hive9. Integration with Oracle Eloqua and Salesforce.com lets a new tactic automatically create a corresponding campaign in either system. Newbrightshiny.

Work Management

Work Management Marketing Management Multi-Touch Attribution Optimization

5 leading providers of enterprise marketing automation solutions

ClickZ

OCTOBER 22, 2020

This list is not inclusive of every enterprise-level provider, but is meant to present an overview of best-in-class tools that exist in the market today, including tangible examples of how organizations are using them to improve their marketing, sales, and customer experience initiatives. Industry case study. 4 Salesforce Pardot.

Enterprise Management

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation

Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple

Customer Experience Matrix

JUNE 27, 2014

The CDP industry has been moving along nicely without my attention: new CDPs keep emerging and the existing vendors are growing. Once the model is built, Fliptop scores the client’s entire database and assigns contacts, accounts, and opportunities into classes based on expected results.

Lead Ranking

Lead Ranking Lead Scoring Marketing Automation Services Reachforce

The Ultimate Guide to the B2B Marketing Automation Solutions

Valasys

JULY 1, 2021

Integrating the B2B marketing automation solutions with all the technology vendors. Whether they are new at their automation game or have already some experience, they must select a vendor that connects them with a variety of resources. Some Best in Class Marketing Automation Tools. billion and annual growth of 9.8% Customer.io.

Enterprise Management

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation

IBM Buys Unica: Will Acquisitions Now Shift to B2B Marketing Automation?

Customer Experience Matrix

AUGUST 13, 2010

As I discussed in my own post on industry consolidation , Unica belongs to the class of marketing systems that serve consumer marketers. Its acquisition is basically the completion of the consolidation of that space, not the start of consolidation among B2B marketing automation vendors. But you already knew that.

Marketing Automation Services

Marketing Automation Services Enterprise Management Acquisitions Marketing Management

The 14 Best Marketing Automation Tools

Webbiquity

JULY 12, 2016

These firms are also much more likely to be “best in class,” and most see sales pipeline opportunities increase by 10-15%. Pricing: contact vendor. 7) Oracle Eloqua. Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation. Showcase reviews: SnapApp.

Marketing Automation Services

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management

ExactTarget Acquires Pardot: Great Exit for Pardot, Questionable Future for ExactTarget

Customer Experience Matrix

OCTOBER 11, 2012

ExactTarget announced its acquisition today of mid-tier marketing automation vendor Pardot , for just under $100 million ($95.5 But they acknowledged that Pardot needs enterprise-class user rights and security management before that can happen. million, to be exact). If history repeats, ExactTarget may not get the lift it expects.

Enterprise Management

Enterprise Management Marketing Automation Services Peer-to-peer Marketo

5 Strategies to Help Teams Thrive after a Merger

Kapost

MARCH 17, 2017

While this sounds stressful, it actually provides a tremendous opportunity for marketers to take the reigns and create a world-class customer experience. Don’t forget content that lives on vendor websites or your Medium account. For example, are you switching from Marketo to Eloqua? Centralize Your Content.

Enterprise Management

Enterprise Management Webinar Metrics Paid Search Agency Marketing & Strategy

CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

ViewPoint

MARCH 6, 2012

According to Aberdeen , 40% of the sales-forecasted pipeline among Best-in-Class companies is generated by marketing, compared with 22% among Industry Average firms and 13% within Laggard companies. Moreover, Best-in-Class companies report a 31.6% average year-over-year growth in corporate revenue, versus 18.7% decline among Laggards.

Buyer Personas

Buyer Personas Forrester Lead Ranking Peer-to-peer

Build Your Marketing Technology Stack at the 2016 MarTech Conference

SnapApp

MARCH 14, 2016

MarTech is one of the few vendor-agnostic marketing technology conferences in the country, giving attendees a unique perspective on the ever-changing world of MarTech. Companies like Marketo , Oracle Eloqua , and Salesforce recognize this and have done a great of job empowering marketers to be able to accomplish this creation with ease.

Conference

Conference Marketing Management Marketing Automation Services Planning

Build Your Marketing Technology Stack at the 2016 MarTech Conference

SnapApp

MARCH 15, 2016

MarTech is one of the few vendor-agnostic marketing technology conferences in the country, giving attendees a unique perspective on the ever-changing world of MarTech. Companies like Marketo , Oracle Eloqua , and Salesforce recognize this and have done a great of job empowering marketers to be able to accomplish this creation with ease.

Conference

Conference Marketing Management Marketing Automation Services Planning

The 2010 marketing technology proto-landscape did consolidate by 61%

chiefmartech

OCTOBER 29, 2017

The 2011 marketing technology landscape was my first attempt at organizing vendors in the martech space. The Martech Class of 2010 — where are they now? having acquired Eloqua, Responsys, Market2Lead, ATG, RightNow, Maxymiser, BlueKai, NetSuite, and Endeca ( plus many more not included on my 2010 proto-landscape).

Market2Lead

Market2Lead Reachforce Eloqua DemandBase

NEWS: The Five Key Building Blocks for a Solid ABM Foundation

DealSignal

MAY 16, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. The gold standard is a 95-100% deliverability rate, so you should seek a guarantee from any data vendor that they will provide that level of quality. This buyer’s guide provides a helpful checklist of questions to ask data vendors.

Account Based Marketing

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management

Marketing + Technology + Management – Hype = MarTech

chiefmartech

AUGUST 14, 2017

But my hope is that such a pragmatic, vendor-agnostic conference at the intersection of marketing, technology, and management will be valuable and appealing to you too. Laura Patterson , president of VisionEdge Marketing , will present How to Implement Best-in-Class Processes, the Foundation of Your Marketing Operations.

Work Management

Work Management Marketing Management Planning Marketing Automation Services

Exec Q&A: Insights from the Front Lines on Transformation, Growth and Drinking Our Own Champagne

6sense

AUGUST 24, 2017

I’ve spent most of my career driving revenue for premium providers and the last decade has been with world-class martech companies. We can easily make an argument that we add equal or more value compared to products like Salesforce (CRM) and Eloqua or Marketo (MAP) as we’re driving pipeline and revenue by creating new opportunities.

Top of Funnel

Top of Funnel Marketing AI Lead Ranking Marketing Automation Services

Marketing Automation Trends for 2010

LeadSloth

JANUARY 12, 2010

Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. I have asked many of the vendors, consultants and thought leaders to give their opinion. Steve Woods , CTO, Eloqua. Steve Woods, CTO, Eloqua ( @stevewoods ).

Marketing Automation Services

Marketing Automation Services Marketing Automation Sales Management Automation

The sticky problem of martech integration

Martech

MARCH 14, 2024

The first marketing automation system (Eloqua) was launched 25 years ago. Sometimes, I can link solutions, but all too often, the best-in-class solution doesn’t fit neatly alongside other martech solutions. But I can’t really blame the vendors. Unfortunately, martech vendors screw things up in two major ways.

Marketing Automation Services

Marketing Automation Services Enterprise Management Work Management Marketing Management

6 Marketing Automation Lessons I Learned the Hard Way

Hubspot

MAY 13, 2013

Recent acquisitions (Eloqua acquired by Oracle, Pardot by ExactTarget, and others) are also signs of a market headed in the right direction. Instead, you need to focus on solutions, since all vendors solve problems differently. 6) Marketing expertise by the vendor really, really matters. Marketing changes a lot, and fast.

Marketing Automation Services

Marketing Automation Services Marketing Automation Automation RFP

Sales Pipeline Radio, Episode 129: Q&A with Marilyn Cox @MarilyECox

Heinz Marketing

SEPTEMBER 3, 2018

She has taken improv classes, and I asked her once, what the heck those had to do with each other. And you, I’m sure, get pitched dozens of times a day, by the thousands of marketing technology vendors out there. Steve Woods and Paul Teshima , who were responsible for Eloqua, and now have Nudge.ai. Paul: Yes, we did.

Top of Funnel

Top of Funnel B2B Thought Leadership Work Management B2B Sales

B2B Category Creators Episode 5 Transcript

Metadata

FEBRUARY 16, 2021

Elissa Fink: Well, the buyer needs categories because, man, there’s so many vendors out there, it’s hard to keep track of who does what and why and how do you differ from that guy and this guy and give it to me straight? But we bring world class speakers. He founded Eloqua. We know who we’re competing with.

Enterprise Management

Enterprise Management Paid Content Sales Management Work Management

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

MARCH 22, 2012

I should warn you that in business school I was the guy who was notorious for showing up to class having not read the case, but still dominating the conversation about the case. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3.

Sales Management

Sales Management Top of Funnel Eloqua Viral Marketing

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

MARCH 22, 2012

I should warn you that in business school I was the guy who was notorious for showing up to class having not read the case, but still dominating the conversation about the case. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3.

Sales Management

Sales Management Top of Funnel Eloqua Viral Marketing

16 marketing automation platforms your organization should consider

Martech

FEBRUARY 25, 2022

Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms. Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms.

Marketing Automation Services

Marketing Automation Services Enterprise Management Work Management Marketing Management

B2B Marketing Zone

The 22 Best Virtual Event Platforms

The ANNUITAS Perspective on the Adobe Acquisition of Marketo

Webinars

Trending Sources

Marketing Automation Vendor Consolidation: Lessons from History

Webinars

Hive9 Marketing Performance Management Includes Customer Journey Optimization

5 leading providers of enterprise marketing automation solutions

Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple

The Ultimate Guide to the B2B Marketing Automation Solutions

IBM Buys Unica: Will Acquisitions Now Shift to B2B Marketing Automation?

The 14 Best Marketing Automation Tools

ExactTarget Acquires Pardot: Great Exit for Pardot, Questionable Future for ExactTarget

5 Strategies to Help Teams Thrive after a Merger

CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

Build Your Marketing Technology Stack at the 2016 MarTech Conference

Build Your Marketing Technology Stack at the 2016 MarTech Conference

The 2010 marketing technology proto-landscape did consolidate by 61%

NEWS: The Five Key Building Blocks for a Solid ABM Foundation

Marketing + Technology + Management – Hype = MarTech

Exec Q&A: Insights from the Front Lines on Transformation, Growth and Drinking Our Own Champagne

Marketing Automation Trends for 2010

The sticky problem of martech integration

6 Marketing Automation Lessons I Learned the Hard Way

Sales Pipeline Radio, Episode 129: Q&A with Marilyn Cox @MarilyECox

B2B Category Creators Episode 5 Transcript

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Social Pros 8 – Ian Greenleigh of Bazaarvoice

16 marketing automation platforms your organization should consider

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