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The ANNUITAS Perspective on the Adobe Acquisition of Marketo

ANNUITAS

Moreover, Adobe’s product quality is world class — something that cannot be said for every software vendor that has acquired marketing automation. And that’s a good thing. – Adobe has a strong focus on Customer Experience (CX). .

Marketo 193
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5 leading providers of enterprise marketing automation solutions

ClickZ

This list is not inclusive of every enterprise-level provider, but is meant to present an overview of best-in-class tools that exist in the market today, including tangible examples of how organizations are using them to improve their marketing, sales, and customer experience initiatives. 3 Oracle CX Marketing. What is it?

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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% Statistics include: • 16.5%

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The 14 Best Marketing Automation Tools

Webbiquity

These firms are also much more likely to be “best in class,” and most see sales pipeline opportunities increase by 10-15%. An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing.

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Best Practice B2B Resource Center as a Hub for Relevant Content Delivery & Lead Nurturing

Avitage

This can be an important vehicle for delivering relevant content, and through this capturing useful information about prospects that is used to manage the ongoing nurturing of these prospects in order to accelerate their buying process. recipe sites).

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B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

markempa

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! All to often companies invest in expensive software before they fully understand the fundamental operational processes that it will be supporting.

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Marketing Automation Trends for 2010

LeadSloth

Steve Woods , CTO, Eloqua. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. With shiny new marketing automation platforms now in place, 2010 promises to be the year that marketers begin to create business processes to measure and manage the marketing funnel.