Ledger Bennett

DECEMBER 18, 2019

KPI 2 – Build an outstanding, best in class customer experience from onboarding, throughout the customer lifecycle. If you’re thinking about building a revenue engine, get in touch today to discuss how we’ll be able to help you info@ledgerbennett.com. Customer Excellence. Other blogs that may interest you.

Eloqua 52

Eloqua Barriers Marketing Automation Services B2B Sales 52

SalesIntel

MARCH 22, 2023

Here’s how each of these types of data can help: Technographic data: Technographic data provides information about the technology usage of your target audience. For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua. The answer: Data.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Vidyard

APRIL 12, 2017

I’m thrilled to join Vidyard to help organizations become world-class, video-enabled businesses.” Vidyard helps marketing, sales, support and management teams create, share, monetize and measure video. Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

Ledger Bennett

DECEMBER 1, 2019

How do you attract, train, develop and maintain talented individuals to deliver best in class marketing? . This just helps us to take a step back and take a look at the high level marketing picture, before drilling down into skills requirements. . How do you know what specific skills you’ll need from day one and at what scale? .

Planning 52

Planning Resources Work Management Resource Management 52

Webbiquity

JULY 12, 2016

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. These firms are also much more likely to be “best in class,” and most see sales pipeline opportunities increase by 10-15%. 7) Oracle Eloqua.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Vidyard

APRIL 12, 2017

I’m thrilled to join Vidyard to help organizations become world-class, video-enabled businesses.”. Vidyard helps marketing, sales, support and management teams create, share, monetize and measure video. Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Vidyard

APRIL 12, 2017

“I’m thrilled to join Vidyard to help organizations become world-class, video-enabled businesses.” ” Vidyard helps marketing, sales, support and management teams create, share, monetize and measure video. More Information: Blog Post: [link]. Vidyard Careers: [link]. Vidyard Press Kit: [link].

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more.

Video Marketing 65

Video Marketing Personalization Effectiveness Salesforce.com 65

ANNUITAS

JULY 30, 2015

There are many important things to focus on when starting to use a marketing automation platform such as Marketo or Eloqua. The four points below will help you get started in the right direction: Build a Strong Foundation-. Those college math classes will finally be of use when you start building your scoring programs!

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Lead Ranking Automation 100

Televerde

JUNE 28, 2021

Phoenix, AZ – June 28, 2020 – To help contribute to a more just and equitable world, business and government must be proactive and provide opportunities for all people, regardless of background or circumstance. The MOJ is a major government department at the heart of the United Kingdom justice system.

Ad brokers 52

Ad brokers Lead Ranking Work Management Advertising Agencies 52

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. Moreover, Best-in-Class companies report a 31.6% She also contributed to chapter 10 of Content Rules by Ann Handley and C.C. for Industry Average firms and a 6.7%

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. About Vidyard.

Video Marketing 53

Video Marketing Enterprise Management Personalization Effectiveness 53

Vidyard

JULY 21, 2014

Vidyard, the world’s leading video marketing platform, today announced the hire of Tyler Lessard as their new Chief Marketing Officer to help the company extend its market leadership and sales momentum. Since the company’s founding in 2010, it has raised more than $8.5

Video Marketing 51

Video Marketing Salesforce.com Marketing Management Eloqua 51

Vidyard

JULY 21, 2014

Vidyard, the world’s leading video marketing platform, today announced the hire of Tyler Lessard as their new Chief Marketing Officer to help the company extend its market leadership and sales momentum. Since the company’s founding in 2010, it has raised more than $8.5

Video Marketing 50

Video Marketing Salesforce.com Marketing Management Eloqua 50

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

SnapApp

MARCH 14, 2016

Companies like Marketo , Oracle Eloqua , and Salesforce recognize this and have done a great of job empowering marketers to be able to accomplish this creation with ease. The creation of a company's marketing technology stack takes time and diligence. Customer obsession is one of the top marketing agenda items for 2016. .

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

Customer Experience Matrix

JULY 22, 2010

Eloqua and Silverpop are the obvious candidates. I had a conversation today with one vendor who argued that success still depends mostly on helping new users get value from their systems. Although the world has certainly changed since the late 1990’s, I see no reason to expect a different pattern among demand generation vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

SnapApp

MARCH 15, 2016

Companies like Marketo , Oracle Eloqua , and Salesforce recognize this and have done a great of job empowering marketers to be able to accomplish this creation with ease. The creation of a company's marketing technology stack takes time and diligence. Customer obsession is one of the top marketing agenda items for 2016.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

Convince & Convert

DECEMBER 5, 2011

This ability to customize email and send different versions to different subscribers is often called “dynamic content” and has been available for quite some time, although mostly within enterprise class email software like ExactTarget. Marketing Automation for Small Business.

Marketing Automation Services 117

Marketing Automation Services Marketing Automation Enterprise Management Automation 117

Anything Goes Marketing

SEPTEMBER 13, 2009

These emails should be sent using a marketing automation system like Eloqua. Considering that a recent Aberdeen Research report clearly demonstrated that best in class companies are finding lead nurturing successful, adding in these types of metrics should be a no-brainer.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

markempa

APRIL 18, 2007

Yes, lead management software and dashboard tools are hot now because pressure for more measurable ROI is greater that ever and these tools can help you, but make sure you take a more holistic approach. So are you using metrics that actually help you look forward?

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Directive Agency

FEBRUARY 22, 2019

Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization. It requires a deep understanding of your target buyer’s persona and what key characteristics help segment them from everyone else. How Does Leveraging Databases Help Drive ROI? How Does it Work With PPC?

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

DealSignal

APRIL 5, 2018

And so I think that people need a phenomenal…we’ve seen the best results where people have really good operations person that understands both the ins and outs of, like, a Salesforce and a Marketo or an Eloqua and they understand the business purpose so they can manage scope around what should or should not be customized, integrated, etc.

Top of Funnel 45

Top of Funnel Work Management Marketing Automation Services Marketing Management 45

Kapost

MARCH 17, 2017

While this sounds stressful, it actually provides a tremendous opportunity for marketers to take the reigns and create a world-class customer experience. Benefit : Brand guidelines support alignment and help eliminate never ending updates. Here are a few stats that might help prove my point. Centralize Your Content. The benefit?

Enterprise Management 70

Enterprise Management Webinar Metrics Paid Search Agency Marketing & Strategy 70

Hubspot

MAY 13, 2013

Recent acquisitions (Eloqua acquired by Oracle, Pardot by ExactTarget, and others) are also signs of a market headed in the right direction. Solution: What specific solutions does your company offer to help us increase the power of our offering so we break through the clutter and are seen, read, and heard by potential buyers?

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

Heinz Marketing

SEPTEMBER 3, 2018

Rely on the team and the ensemble you have around you… there are just so many really fantastic ideas that help you engage and interact with not just those people internal to your organization, but also people that you are trying to reach, you’re trying to communicate to, and those you are trying to better understand.

Top of Funnel 42

Top of Funnel B2B Thought Leadership Work Management B2B Sales 42

Albacross

JANUARY 17, 2020

This very important information helps us coin our marketing strategy & set up our advertising targeting, as well as to know where to dedicate our sales efforts. It's super helpful for organizing prospects into segmented cohorts and tracking the progress of where our potential customers are in the sales pipeline. GetProspect.io

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Convince & Convert

MARCH 22, 2012

I should warn you that in business school I was the guy who was notorious for showing up to class having not read the case, but still dominating the conversation about the case. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

I should warn you that in business school I was the guy who was notorious for showing up to class having not read the case, but still dominating the conversation about the case. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Customer Experience Matrix

OCTOBER 11, 2012

But they acknowledged that Pardot needs enterprise-class user rights and security management before that can happen. They do get a strong foothold in fast-growing market and they’re probably correct that additional investment can help Pardot grow even faster. The acquisition's value to ExactTarget is less clear.

Enterprise Management 120

Enterprise Management Marketing Automation Services Peer-to-peer Marketo 120

Litmus

JANUARY 10, 2020

In this episode of Delivering, host Jason Rodriguez takes a look at the growing complexity in email marketing and how integrations between tools can help email marketers deliver better results. Delivering is brought to you by Litmus —the only platform trusted by professionals to help you send email with confidence, every time.

Email Marketing 57

Email Marketing Work Management Planning Marketing Management 57

Vidyard

MARCH 21, 2013

To help our customers drive growth and revenue through the utilization of video. Our investment in a marketing team capable of reaching out and supporting these communities, will help marketers wrap their heads around the inherent complexities of Video Marketing. Our commitment?

Marketing Automation Services 50

Marketing Automation Services Marketing Budget Creation Marketing Budget Class 50

DealSignal

MAY 16, 2018

Account-based Marketing (ABM) is helping B2B marketers achieve outstanding ROI. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Fresh, accurate info to help you plan, prioritize, and personalize your ABM engagement. Contact discovery can help fill that gap.

Account Based Marketing 45

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 45

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Like most questions in business, the answer is, “it depends,&# but I’d like to offer a couple practical ideas that might help you when this inevitably comes up at your company. Eloqua Experience 2010 , October 20, 2010 This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

LeadSloth

JANUARY 12, 2010

Steve Woods , CTO, Eloqua. Marketing automation solutions can facilitate remarketing to inactive leads, or so-called lead recycling, which helps drive value from a marketer’s most valuable asset, his or her lead database. Matthew Quinlan , VP Field Operations, Loopfuse. Mike Volpe , VP of Inbound Marketing, Hubspot.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

OutboundView

SEPTEMBER 20, 2018

This guide will help B2B companies set a solid strategy and allocate resources in the most optimal way for their business. This guide is full of actionable steps – including processes, technology, and tools that will help B2B companies build a predictable pipeline. How does your solution help them achieve their goals?

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Heinz Marketing

JANUARY 22, 2018

When I say we’re the leader here, part of that is because we’ve built this conversational AI platform and used it to create AI assistants, and we deploy these AI assistants using a SaaS model software as a service model to help solve very specific business problems. Alex Terry: You raise a really important point, Matt.

Marketing AI 56

Marketing AI Top of Funnel Work Management Enterprise Management 56