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The ANNUITAS Perspective on the Adobe Acquisition of Marketo

ANNUITAS

A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. You probably saw that late yesterday Adobe bought Marketo. For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? This is a huge opportunity for Adobe + Marketo.

Marketo 193
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The Ultimate Guide to the B2B Marketing Automation Solutions

Valasys

One can choose many goals such as: Generating more leads by increasing traffic to the website. Marketers using automation solutions can benefit immensely from templates and pre-built programs for email, landing pages, webinars, trade shows, lead scoring and lead nurturing. m) Lead and customer lifecycle management.

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How to Use Technographics and Firmographics to Build Targeted Segments

SalesIntel

The better you know a prospect, the more intimate the value proposition you will give, and the greater the likelihood that it will resonate and result in the move you want to take. For example – your company may discover that your biggest clients are using marketing automation tools like Marketo or Eloqua.

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The 14 Best Marketing Automation Tools

Webbiquity

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. These firms are also much more likely to be “best in class,” and most see sales pipeline opportunities increase by 10-15%. 1) Marketo. Pricing: free.

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Tyler’s Top 5: Why the Video Marketing Platform is in a Class of its own

Vidyard

Ultimately, however, everyone linked back to very clear value statements outlining why the Video Marketing Platform is so different. We’re all about powering internal and external video collaboration across organizations, all the while ensuring you drive real business value with your videos.

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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

Summary: So you want some hard numbers to prove the value of marketing automation? The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% Here's a bunch. The data is a couple of years old but still valid. Statistics include: • 16.5%

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Televerde Announces Partnership with the UK Ministry of Justice and Expands Its Prison Workforce Development Program Internationally to Her Majesty’s Prison Styal in England

Televerde

Partnership with Her Majesty’s Prison Will Provide Jobs, Skills Training, and Marketing Technology Certification to Females in Prison, Leading to Career Opportunities Upon Reentry. The organization works to protect and advance the principles of justice and to deliver a world-class justice system that works for everyone in society.