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PathFactory Named Next Generation Partner for Oracle Fusion Sales Launch

PathFactory

This week, Oracle announced its next generation of Oracle Fusion Sales, where PathFactory has been named a Next Generation partner. Eloqua Customer? ” Read the full Oracle announcement here. Let’s talk about Revenue Intelligence.

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The ANNUITAS Perspective on the Adobe Acquisition of Marketo

ANNUITAS

And what does this mean for our ANNUITAS Perpetual Demand Generation ® (PDG) investments? Moreover, Adobe’s product quality is world class — something that cannot be said for every software vendor that has acquired marketing automation. And that’s a good thing.

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Why we (heart) Oracle/Eloqua + SnapApp

SnapApp

In particular, the SnapApp + Oracle/ Eloqua partnership. Here are a few reasons that SnapApp+Oracle/Eloqua go better together for you, the modern marketer: A fuller sales funnel. Eloqua offers world class marketing automation. Eloqua manages the relationship. More detailed contact profiles and records.

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5 leading providers of enterprise marketing automation solutions

ClickZ

This list is not inclusive of every enterprise-level provider, but is meant to present an overview of best-in-class tools that exist in the market today, including tangible examples of how organizations are using them to improve their marketing, sales, and customer experience initiatives. Industry case study. Industry case study.

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Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% The data is a couple of years old but still valid.

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The only 3 objectives a Chief Revenue Officer needs for success

Ledger Bennett

The Chief Revenue Officer (CRO) is responsible for all revenue generation processes in an organisation. In principle, revenue generation is simple. The equation also overlooks more subtle revenue generation opportunities like: Raising your prices. Revenue generation is key. Can’t be so hard right? Customer Excellence.

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Tyler’s Top 5: Why the Video Marketing Platform is in a Class of its own

Vidyard

So here goes – my inaugural “Tyler’s Top 5” for why video marketing is in a class of its own. #5. Built to help you with lead generation, nurturing, qualification and sales enablement, it’s simply a marketer’s dream. #2. This is why we have seamless integrations with leading MAP and CRM systems.

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