DealSignal

APRIL 5, 2018

So some people, to your point, are reactive and that, you know, they’re having a bad quarter, they’re in the middle of the quarter, end of the year, and then all of the sudden the problem is: top of the funnel! You know, we need a ton more leads! We need more leads, we need better leads, where are the Glengarry leads!

Top of Funnel 45

Top of Funnel Work Management Marketing Automation Services Marketing Management 45

Hubspot

MAY 13, 2013

Recent acquisitions (Eloqua acquired by Oracle, Pardot by ExactTarget, and others) are also signs of a market headed in the right direction. The best way to solve for attrition is to replenish the funnel with new leads at a higher rate than you''re burning through. Right now the marketing automation industry couldn''t be hotter.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

Customer Experience Matrix

MARCH 29, 2016

Integration with Oracle Eloqua and Salesforce.com lets a new tactic automatically create a corresponding campaign in either system. Each plan can have a marketing funnel with its own set of stages and targets for conversion rates, velocity, and deal size. Other sources can be integrated through API connections or flat file imports.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Marketing Automation Services 120

Heinz Marketing

SEPTEMBER 3, 2018

If you’re joining us on the Live Radio Funnel Media Radio Network, thanks so much for joining us. She has taken improv classes, and I asked her once, what the heck those had to do with each other. Steve Woods and Paul Teshima , who were responsible for Eloqua, and now have Nudge.ai. And she also is a student at improv.

Top of Funnel 42

Top of Funnel B2B Thought Leadership Work Management B2B Sales 42

Albacross

JANUARY 17, 2020

LinkedIn Sales Navigator Once we know which companies are interested, we use this tool to further investigate potential opportunities, connect with the key figures of those companies, and get in touch with them so that we can start our sales funnel. It's CRM and sales pipeline are first-class. Joe Williams Tribe SEO.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Convince & Convert

MARCH 22, 2012

I should warn you that in business school I was the guy who was notorious for showing up to class having not read the case, but still dominating the conversation about the case. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

I should warn you that in business school I was the guy who was notorious for showing up to class having not read the case, but still dominating the conversation about the case. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

chiefmartech

OCTOBER 29, 2017

The Martech Class of 2010 — where are they now? having acquired Eloqua, Responsys, Market2Lead, ATG, RightNow, Maxymiser, BlueKai, NetSuite, and Endeca ( plus many more not included on my 2010 proto-landscape). (If you add in the private equity deals, it’s 64-65%.). An order of magnitude more. But let’s play out its logic.

Market2Lead 61

Market2Lead Reachforce Eloqua DemandBase 61

LeadSloth

JANUARY 12, 2010

Steve Woods , CTO, Eloqua. With shiny new marketing automation platforms now in place, 2010 promises to be the year that marketers begin to create business processes to measure and manage the marketing funnel. Manticore Technology wishes you a full-funnel in 2010. Marketers are challenged to measure further down the funnel.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

OutboundView

SEPTEMBER 20, 2018

If you’re interested in learning new tactics around driving top-of-funnel activity (sales management and individual contributors in sales and marketing), this guide is for you. Identifying the triggers that drive organizations to buy is absolutely critical for top of funnel targeting. Buyer Personas. Who’s your buyer? Mixmax (SMB).

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Eloqua Experience 2010 , October 20, 2010 This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. The revamped user interface makes working with Eloqua a lot of fun. They are raving about Eloqua 10. Funnel (36).

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Heinz Marketing

JANUARY 22, 2018

For those of you listening to us live on the Lead Funnel network, I appreciate you joining us. Our CMO Carl Anders kind of coined the term of the four Ps, a little bit relating back to some of the four Ps in marketing classes in business school in undergrad. There’s a lot of manual work in that funnel. Matt: Awesome.

Marketing AI 56

Marketing AI Top of Funnel Work Management Enterprise Management 56

Metadata

MARCH 16, 2021

And prior to Pendo, I had run the content programs at Eloqua, going back several years, and HubSpot a few years later and some smaller startups peppered in between. Joe Chernov: At Eloqua, we prep walked Megan Eisenberg, a very prominent CMO now, to every single event. Megan Eisenberg had Eloqua handlers with her at all times.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52

6sense

AUGUST 24, 2017

I’ve spent most of my career driving revenue for premium providers and the last decade has been with world-class martech companies. We can easily make an argument that we add equal or more value compared to products like Salesforce (CRM) and Eloqua or Marketo (MAP) as we’re driving pipeline and revenue by creating new opportunities.

Top of Funnel 48

Top of Funnel Marketing AI Lead Ranking Marketing Automation Services 48

Metadata

FEBRUARY 16, 2021

But we bring world class speakers. He founded Eloqua. They’re doing all the top of the funnel marketing for me. And all I need to do is show that Gong is better at the bottom of the funnel. We’re bringing speakers that don’t talk necessarily about Gong. Jason Widup: Yeah. Well, it’s interesting.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52