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Marketing Automation Trends for 2010

LeadSloth

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) Steve Woods , CTO, Eloqua.

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16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Integrations give users the option to connect the collaboration and task management tools of their choice to the Mailchimp account. Oracle Eloqua. Adobe Marketo.