Class Differentiation Education Price SME 
Wondering Out Loud
JANUARY 15, 2010
But the world has changed and buyers most buyers ignore claims of “world-class&# , “industry leading&# , “best of breed&# , and all the other marketing speak associated with high-priced products and services. When all products are the same, buyers start differentiating on a different level. Hammer and nail.
The ROI Guy
APRIL 21, 2010
The leading virtualization provider needed to drive more demand generation and educate prospects on the value of virtualization earlier in the sales cycle in order to generate competitive advantage, and drive cross-sell to other virtualization offerings. Produced 3 times as many qualified leads as other competitive web promotion programs.
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