Vidyard

MARCH 12, 2014

Best in class marketers know this and are starting to combine their MAPs with video engagement data to reap the benefits. Are prospects who engage with video more likely to become customers? The post How ClearFit Combines Video and Marketo for More Clicks and Customers appeared first on Vidyard.

Marketo 52

Marketo Video Marketing Top of Funnel Click Rate 52

Adobe Experience Cloud Blog

APRIL 25, 2018

The Marketing Nation is filled with marketers who are boldly pushing the envelope with new technologies and innovative, creative ways to engage their customers. Nnamdi Nwoke, Senior Director, Demand Generation, GreenSky. Shad Khan, Marketo Consultant, Revenue Pulse. Maria Pergolino, Chief Marketing Officer, Anaplan.

Thought Leadership 134

Thought Leadership CMO Marketo Marketing Automation Services 134

Adobe Experience Cloud Blog

MAY 2, 2018

Fearless for Your Customers’ Sake. As the customer needs to be at the center of everything marketing does, it’s only natural that we be fearless in providing them value and protecting their interests. Nnamdi Nwoke believes, “The fearless marketer is a ferocious champion for the customer.”. When Opportunities Knock.

Thought Leadership 134

Thought Leadership CMO Marketo Class 134

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. Poor data quality leads to targeting the wrong accounts at the wrong times and in the wrong way. The reason?

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

But all the hard work and investment pay off as you go from being relatively unknown in a segment to the best-in-class solution. A vertical approach can be very effective when marketing to target accounts as well, helping you and your organization deliver a more personalized experience. Start Your Demand Generation Engine.

Verticals 132

Verticals Work Management Lead Ranking Sales Qualified Leads 132

Kabbage

NOVEMBER 9, 2016

Note: To make it easier to navigate this list, we broke it up into multiple categories. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: If there’s one thing Marketo does really well, it’s content. B2B Marketing Blogs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

Note: To make it easier to navigate this list, we broke it up into multiple categories. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: If there’s one thing Marketo does really well, it’s content. B2B Marketing Blogs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

ViewPoint

FEBRUARY 24, 2016

What should I know about Account-Based Marketing? Isn’t it demand generation with a new name? movement harshly declare that proactive targeting and prospecting for new business is dead. If inbound marketing was a magic bullet and perfect panacea for creating demand, then we could stop proactively pursuing target accounts.

Lead Ranking 149

Lead Ranking Demand Generation Agencies Account Based Marketing Paid Search Agency 149

Customer Experience Matrix

SEPTEMBER 1, 2010

The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% The data is a couple of years old but still valid.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

ANNUITAS

MARCH 18, 2019

Battling Random Acts of Demand Marketing. A recording is now available for the March 2019 Demand Marketing webinar featuring speakers Mika Yamamoto (VP/GM of Marketo, an Adobe Company) and Adam Needles (CEO, ANNUITAS) titled Digital Demand Transformation – Demand Marketing’s Next Step.

Demand 113

Demand Planning Paid Search Agency Webinar Metrics 113

Heinz Marketing

SEPTEMBER 9, 2021

Automation can be used for repetitive tasks such as email marketing or social media posting but also to provide a more personalized experience for prospects and customers. You can then customize follow-ups or outreach around those insights. Does the platform allow for customization? Marketo Engage. 24/7 Customer Support.

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Work Management 111

Vidyard

NOVEMBER 6, 2018

With General Data Protection Regulation (GDPR) coming into effect in the European Union, they risked losing a sizeable portion of their addressable database if they couldn’t get individuals to opt-in for ongoing communications. The Contender is a small business using video to stand out from competitors and punch above its weight class.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Televerde

JUNE 25, 2019

Televerde Announces Q1 2019 Customer Wins. Industry Demand Leader Uses Sales and Marketing Technologies with Live Customer Service Touchpoints to Help Clients Accelerate Sales. In addition, the company has expanded service offerings with 26 of its existing customers including notable brands Epson and Adobe Marketo.

Lead Ranking 40

Lead Ranking Work Management Paid Search Agency Marketing Management 40

SnapApp

JULY 10, 2018

Demand generation is a rapidly evolving field — just a few years ago brands were still largely focusing on traditional outbound marketing strategies. Terms like inbound marketing and demand generation seemed more like buzzwords than actual marketing strategies. Demand Gen Conferences to Attend.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

Adobe Experience Cloud Blog

JANUARY 3, 2017

At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. If you’ve ever shopped at Nordstrom before, you may have realized how it’s the epitome of world-class customer service.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Content4Demand

JANUARY 10, 2020

When: February 24-26 Where: Hyatt Regency Scottsdale Resort & Spa at Gainey Ranch Scottsdale, AZ There are so many reasons to put B2BMX at the top of your “must attend” list, including six tracks that cover content marketing, demand generation, digital strategy, ABM, channel marketing and sales enablement. We’re not judging.)

B2B 54

B2B First-Mover Advantage Advertising Agencies Demand Generation Agencies 54

Launch Marketing

FEBRUARY 2, 2018

They wanted a partner to lead the strategy and implementation of an Enterprise-class marketing automation solution, and with that in mind engaged Launch Marketing to lead the effort. This included customized templates, robust content, corresponding emails and integration with third party vendors like BrightTalk. The Results.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

SnapApp

JULY 10, 2018

Running an effective demand generation campaign means you need to stay current with changes in the industry. Terms like inbound marketing and demand generation seemed more like buzzwords than actual marketing strategies. Demand Gen Conferences to Attend. SiriusDecisions Summit. MarketingProfs B2B Marketing Forum.

Training 48

Training Demand Demand Generation Agencies Planning 48

Content4Demand

AUGUST 2, 2019

This new event is bringing together three top-tier marketing conferences — REVTalks, FlipMyFunnel and the Demand Gen Summit — under one roof (the roof being that of the immaculate Encore Boston Harbor). Marketing’s ABM programs will only make that process easier as they work to tailor content and experiences for these A-list prospects.

ABM 56

ABM Account Based Marketing Buzz Ad Exchange 56

DealSignal

AUGUST 7, 2023

Furthermore, many Apollo customers have voiced concerns online over the company’s inadequate security and privacy policies. For example, Apollo’s inadequate security procedures led to one of the world’s largest data breaches, when their database was hacked and billions of records of personal and customer information was leaked.

Ideal Customer Profiles 52

Ideal Customer Profiles Generation B2B Lead Ranking 52

Vidyard

NOVEMBER 6, 2018

With General Data Protection Regulation (GDPR) coming into effect in the European Union, they risked losing a sizeable portion of their addressable database if they couldn’t get individuals to opt-in for ongoing communications. The Contender is a small business using video to stand out from competitors and punch above its weight class.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

LeanData

JULY 25, 2017

Joining the LeanData team are: Chief Revenue Officer Mike D’Onofrio , who is responsible for the Go-To-Market strategy including new business sales, business development and customer success. Vice President of Marketing Ashwath Kakhandiki , who is focused on growing awareness and demand generation. About LeanData.

Work Management 40

Work Management Marketing Management Ad Building Demand Generation Agencies 40

LeanData

JULY 25, 2017

Joining the LeanData team are: Chief Revenue Officer Mike D’Onofrio , who is responsible for the Go-To-Market strategy including new business sales, business development and customer success. Vice President of Marketing Ashwath Kakhandiki , who is focused on growing awareness and demand generation. About LeanData.

Work Management 40

Work Management Marketing Management Ad Building Demand Generation Agencies 40

Webbiquity

JULY 12, 2016

These firms are also much more likely to be “best in class,” and most see sales pipeline opportunities increase by 10-15%. Options range from fairly simple, moderately priced systems targeted at midmarket companies to sophisticated suites for enterprise users. 1) Marketo. Google Review Count: 93,900. 2) HubSpot.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

The Point

APRIL 30, 2012

I’ve written previously in this space about how to reduce unsubscribes by giving prospects and customers the option to update their contact information rather than forcing them to opt out of email entirely. Or if customers want to receive critical product updates, but not information on training classes.

Marketing Management 100

Marketing Management Marketing Automation Services Data Hygiene Ideal Customer Profiles 100

ClearVoice

NOVEMBER 2, 2018

Stay tuned for an up-to-date agenda, with advanced SEO and SEM classes including an SEO bootcamp and AdWords training. Sponsor: Marketo. If you are a Marketo user, this conference is incredibly suitable for you, as it offers breakout sessions on how to optimize the use of Marketo’s tools and functionalities. Date: Feb.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Vidyard

NOVEMBER 6, 2018

With General Data Protection Regulation (GDPR) coming into effect in the European Union, they risked losing a sizeable portion of their addressable database if they couldn’t get individuals to opt-in for ongoing communications. The Contender is a small business using video to stand out from competitors and punch above its weight class.

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Adobe Experience Cloud Blog

MAY 8, 2015

Author: Will Oliver Any marketer you talk to will tell you they contribute to their team’s demand generation efforts in some way or another. And of course, every role on a successful marketing team is in some way geared toward demand generation, with the ultimate goal of producing sales-ready customers.

De-duplication 48

De-duplication Sales Qualified Leads Marketing Automation Services Leads 48

Vidyard

NOVEMBER 6, 2018

With General Data Protection Regulation (GDPR) coming into effect in the European Union, they risked losing a sizeable portion of their addressable database if they couldn’t get individuals to opt-in for ongoing communications. The Contender is a small business using video to stand out from competitors and punch above its weight class.

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Directive Agency

FEBRUARY 22, 2019

Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects. Databases can come from private internal resources, which may contain contact information on existing leads and customers. Then you’re done!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Adobe Experience Cloud Blog

JULY 25, 2010

This isn’t a surprise since Salesforce.com has over 55K customers – and campaign and lead management are key features of the system. While only 5% of the exam is about marketing administration, 13% is on Analytics and 17% on customization- areas many marketers are very familiar.

Salesforce.com 48

Salesforce.com Work Management Class Sales Qualified Leads 48

Pam Didner

JULY 5, 2020

What is Account-Based Marketing? According to the Clear and Complete Guide to Account-Based Marketing from Engagio , ABM is: “Strategic personalized marketing outreach and engagement with prospects at target accounts using close collaboration between sales and marketing.” Account-based marketing operates in the reverse.

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Adobe Experience Cloud Blog

JUNE 2, 2014

At that time, I was the only marketer and employee #5 in the company, and we were starting to get some real traction in customer acquisition. We thought this addressed the primary pain point that brought most of the customers to our site…and to some degree, we were right. A Taste of Being A 10X Marketer.

Lead Ranking 48

Lead Ranking Lead Scoring Buy Work Management 48

Heinz Marketing

DECEMBER 6, 2017

Here at Allocadia we’re believers in the promise of ABM – we’ve organized around tiered levels of accounts, partnered with sales both on high-reach demand generation tactics and more targeted campaigns like direct mail and field workshops, and have invested into data and process around ABM with Engagio.

Account Based Marketing 42

Account Based Marketing Enterprise Management Work Management Planning 42

DealSignal

MARCH 17, 2023

Integration Pricing Customer Support DealSignal vs. ZoomInfo: Which is the best? DealSignal vs. ZoomInfo: Make the Right Choice When it comes to B2B lead generation platforms, choosing the right one can make all the difference. ZoomInfo does not offer dynamic data verification processes to add data to the customer’s needs.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

Only B2B

JANUARY 24, 2018

Having a reach of 40 million viewers across 850,000 sites and 50 social media channels, ShareThis is on the 16th number on our list of top content syndication tools. This site allows you to share your content through customized sharing widgets. Last but not the least in our list of top content syndication tools is repubHub.

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

Vidyard

OCTOBER 16, 2013

Frequent videos are key because when a customer is interested in your product, it’s pretty unlikely they’ll reach out to a sales person; today’s empowered customer will go through half of the buying process before interacting with sales.

Top of Funnel 51

Top of Funnel Inbound Marketing Video Marketing Planning 51