Industrial Marketing Today

JULY 6, 2010

He has spent over 20 years consulting, coaching and delivering practical and relevant advice to construction businesses. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. and a former US construction company owner.

Features 60

Features Web 2.0 Planning Work Management 60

Marketing Craftmanship

MARCH 27, 2013

The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. White papers jumped the shark when they became paid content.

Paper 100

Paper Paid Search Agency Advertorials Allocation 100

The ROI Guy

SEPTEMBER 17, 2010

This has resulted in a condition known as Frugalnomics, where buyers are now immune to empty product pitches and promises, instead demanding quantifiable proof that a proposed solution will drive bottom-line impact and represents more value versus the competition.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Heinz Marketing

APRIL 22, 2019

Can you talk a little bit about sort of your approach to, I guess whether you would call an appaudointment setting or approach to sort of demand generation for sales organizations. Matt Heinz: Getting a little bit of a master class here in sales pipeline development from Dan McDade. What are some of the keys to doing that?

Top of Funnel 60

Top of Funnel PointClear Work Management Marketing Management 60

Webbiquity

NOVEMBER 3, 2014

As usual, this year’s findings are a mix of the obvious (lead generation is the top goal of content marketing – as it has been for the last 10,000 years or so) and the somewhat surprising. As noted above, lead generation is the top goal (59%) of content marketers; no surprise there. White papers (55%).

Marketing Report 100

Marketing Report B2B Marketing Marketing Budget Creation Paid Search Agency 100

Hubspot

FEBRUARY 3, 2015

This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets. The first step in this evolution is to create compelling content, and the second is to use that content to convert visitors into leads. Compelling content plays a huge role in generating leads.

Lead Generation 28

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 28

B2B Marketing Zone Posts

AUGUST 3, 2010

Maybe have never even had a sales job or a college-level marketing class. Content is not just about an email send, or a blog post, or a white paper, or a Tweet. The Sweet Spot: We’re all ‘smarketers’ now - Follow the Lead , July 8, 2010 Sam Zales. Yes, corporate blogs are an excellent resource for Lead generation.

Ning 40

Ning Paid Content Facebook Sales Management 40