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The 4 L's of a Successful Lead Generation Strategy

Hubspot

This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets. The first step in this evolution is to create compelling content, and the second is to use that content to convert visitors into leads. To highlight the importance of a powerful lead generation strategy, we are going to backtrack a little bit first.

Buying software is easy. Fixing lead generation is hard.

Fearless Competitor

B2B Lead Generation | Buying stuff is easy – fixing problems is hard. Unfortunately, there’s no “Wonder Herb&# in B2B lead generation and marketing either. What does your software purchase do toward fixing your company’s problems with generating quality sales leads? Remember, we need fewer and better leads for sales.).

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10 Things Your CEO Needs to Know Now about B2B Demand Generation

Fearless Competitor

10 Things Your CEO Needs to Know Now about B2B Demand Generation. This man badly needs the help of a marketing leader well versed in B2B demand generation, who can  create a program to fill sales funnels with warm leads. Here are 10 things your CEO needs to know about B2B demand generation. B2B demand generation works the same way.

Trust and the Big Lie of Lead Generation

Fearless Competitor

B2B Lead Generation : Capturing Accurate Information on Forms. provocative post called The Big Lie of Lead Generation. How many leads will you need to make your quota? Jeff Ogden is President of the  B2B lead generation  consultancy,  Find New Customers. Last Friday, someone filled out this form to download content. What do you think?

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B2B Lead Generation | Where Are You Today?

Fearless Competitor

B2B Lead Generation | Where Are You Today? An SVP of Worldwide Marketing used this to describe where his 1/2 billion software company fit today in B2B Lead Generation. His point: They were primitive – no content marketing, no lead nurturing, no lead scoring, no marketing automation, etc. They were just past the chimpanzee on the left.

Want to learn B2B lead generation? Got $49?

Fearless Competitor

B2B Lead Generation | Our $49 training course. We believe everyone has a right to affordable knowledge on b2b lead generation. You should not have to pay thousands of dollars for conferences, buy books or hire consultants. B2B Lead Generation Training Program. 18 Emails on B2B lead generation concepts, delivered over three months. To learn more and order it, visit Demand Generation Training. Jeff Ogden is President of the  B2B lead generation  consultancy,  Find New Customers. Just $49.

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Do consultants make the best executives?

Fearless Competitor

Should you consider a marketing consultant as a VP of marketing over a candidate from your industry?  I think the answer is a resounding “Yes!&#. Here are 3 things that consultants offer that you don’t find with the usual candidates: Consultants have world-class networks (Top industry gurus know and trust them.). What is happening and why? Nigel Edelshain.

Marketing Consulting is BOOMING!

Fearless Competitor

Mark said: Hi Jeff, Did you know that consulting is booming? Management and technical consulting is up 44% in the last 10 years, with the largest gains in Marketing (up 81%) , and Process and Logistics (up 53%). __. Marketing Consulting up by 81% is very impressive. Why is marketing consulting booming? It seems that companies are finally starting to figure out that it takes a lot more than marketing software to truly fix the b2b lead generation problems. They need ideal customer profiles, content marketing, lead nurturing, lead scoring and more.

How to turn a good white paper into a great lead generation piece

Fearless Competitor

B2B Lead Generation: Great content or a great lead generation tool. Do you want a trickle of leads or a flood? To illustrate, let’s look at an example of how to turn a nice white paper into a great lead generation program: Let’s say you hire a company like the B2B demand generation company Find New Customers to write a white paper for you.

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Four Steps to Convince CEOs that Demand Generation Should be a Marketing, Not a Sales, Function

Fearless Competitor

B2B Demand Generation | Why it belongs in Marketing – Not Sales. Our Lead Nurturing and Scoring Service goes up from $24,995 to $29,995 on September 1, so book today! J. David Green wrote an awesome post for the B2B Lead Generation Roundtable blog. If you are looking for lead generating ideas and better marketing strategies , we suggest you read this. __.

The Current State of B2B demand generation

Fearless Competitor

B2B Lead Generation | Study Findings by Act-On Software. I was recently invited as a guest speaker for Act-On Software for a webinar entitled “Stop Marketing in the Dark.&# But I just saw the results of a study by Act-On and the verdict is clear. These are unqualified, non-nurtured leads. Passing these leads to sales is a massive waste of expensive resources.

Buying software is easy. Fixing lead generation is hard.

Fearless Competitor

B2B Lead Generation | Buying stuff is easy – fixing problems is hard. Unfortunately, there’s no “Wonder Herb&# in B2B lead generation and marketing either. What does your software purchase do toward fixing your company’s problems with generating quality sales leads? Remember, we need fewer and better leads for sales.).

The new Demand Waterfall from SiriusDecisions; An Introduction

NuSpark

This week SiriusDecisions presented their new demand waterfall model. Where before it took a narrow approach to the funnel, the new approach showcases how inbound marketing, marketing automation and telemarketing intertwine with regard to demand generation. Here is the new Demand Waterfall. B2B Lead to Sale Process Marketing Automation Marketing Strategy

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The new Demand Waterfall from SiriusDecisions; An Introduction

NuSpark

This week SiriusDecisions presented their new demand waterfall model. Where before it took a narrow approach to the funnel, the new approach showcases how inbound marketing, marketing automation and telemarketing intertwine with regard to demand generation. Here is the new Demand Waterfall. B2B Lead to Sale Process Marketing Automation Marketing Strategy

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Find New Customers | Great content on B2B demand generation and always FREE

Fearless Competitor

B2B Lead Generation | Free content at Find New Customers. With CMOs saying the lack of quality sales leads is their #1 challenge (MarketingSherpa), they need a lot of help too. free Education section on B2B demand generation. Free tools you can use to measure your existing B2B demand generation programs. A CEO page for business owners and leaders.

Harness it in YOUR business – the power of B2B demand generation

Fearless Competitor

B2B Demand Generation | Many need our free B2B lead generation content. Need to learn B2B lead nurturing? Download our totally free and no registration needed cheat sheet, 7 Keys to Successful Lead Nurturing. I was speaking with a good friend at a content marketing company in Boston. We offer them our great free B2B lead generation content.

B2B Demand Generation expert Mac McIntosh – Interviewed by Find New Customers

Fearless Competitor

Find New Customers is pleased to present our interview with one of the top experts in B2B demand generation today , Mac McIntosh. Mac is also publisher of Sales Lead Report ® and B2BMarketing Technology Insights ™. We’re deeply honored to interview this expert, who was recently voted #1 of the Sales Lead. Mac McIntosh. What do you recommend? Mac McIntosh.

Best-in-Class Companies and Lead Nurturing – a Study by Aberdeen Group

Fearless Competitor

B2B Lead Generation | Characteristics of Best-In-Class companies. Finishing up my review of Maximizing Lead Generation by Ruth Stevens and I found some interesting data on lead nurturing she shared that my fans will enjoy. Best-in-Class companies and lead nurturing. Best-in-class:  Top 20 % in revenue and lead generation results).

How to create one kick-ass lead generation program in just 5 steps

Fearless Competitor

B2B Lead Generation | How to generate leads. How to create one kick-ass lead generation campaign (from scratch). Recently I visited a 1/2 billion dollar business intelligence company who was looking for a global leader for lead generation. They rejected me, (the President of the B2B lead generation consultancy, Find New Customers ) saying “ the team did not think you are the one to create our lead generation campaigns.&#. Want to share a comment with Peter about his conclusion? You cannot stop.

Forrester finds b2b marketers lagging with demand generation

Fearless Competitor

B2B Demand Generation | Companies are struggling with demand generation today. From BtoB Magazine Marketers Lagging in Demand Generation. “I find it sad how badly most companies are doing in B2B demand generation today. Instead of complaining about the poor economy, if more invested in quality demand generation programs, they’d put up vastly better results.&# B2B marketers are doing a poor job with demand- and lead-generation programs, according to a new study from Forrester Research.

B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! recent exchange he had with Brian Carroll on his B2B Lead Gene.

Medium Sized companies struggle with B2B demand generation too

Fearless Competitor

B2B Lead Generation | Mid Sized Companies. That proves our superb knowledge of B2B lead generation. Last week Find New Customers reviewed results of a survey by Act-On Software , which found large companies (500 employees or more) struggling with B2B demand generation. Few were doing lead nurturing and almost none were doing lead scoring.

Doctor, Heal Thyself! Why companies are unable to diagnose their own demand generation challenges

Fearless Competitor

B2B Demand Generation | Why Outside Experts are Needed. Companies lack the ability to diagnose their own B2B lead generation shortcomings and challenges. From a post by Howard Sewell of Spear Marketing Group – talking about a new client: You can read the full post at Segmentation, Social Media Drive Lead Nurturing Success. That is clear.

Laugh and Learn featuring @fearlesscomp | Episode 40 “Always Be Helping”

Fearless Competitor

B2B Demand Generation | Laugh and Learn. In his weekly B2B marketing show, Jeff Ogden, President of the B2B Demand Generation. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Jeff Ogden. company Find New Customers shares an important marketing lesson using wit and humor.

Chart: Greatest Challenges for CMO’s

Fearless Competitor

Lead Generation Companies | Biggest Challenges for CMOs. A few months ago, MarketingSherpa asked this question of 287 Chief Marketing Officers. Generating high quality sales leads is the single biggest challenge in business today. Generating High Quality Leads is the problem that Find New Customers helps with.

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Emergence of Demand Generation Role Drastically Alters Marketing Landscape

Fearless Competitor

He discusses the growing importance of demand generation in companies today and how that new role is continuing to evolve into a “revenue marketer&# role. We also invite you to learn more about demand generation at this earlier blog post: 3 Superb Ways to Learn B2B demand generation. _. Emergence of Demand Generation Role Drastically Alters Marketing Landscape. Today, the role of demand generation as a discrete and increasingly vital part of the marketing function is well accepted amongst corporations (especially B2B companies).

8 out of 10 Marketers Fail to do Buyer Personas

Fearless Competitor

Unless you have taken the Buyer Persona Master Class taught by the Buyer Persona Institute like Jeff Ogden of Find New Customers did, you will undoubtedly lack the skills to do buyer personas. You can’t.  In fact, that was a chapter in my friend, Joe Pulizzi’s book, Epic Content Marketing. “ I find it always astonishing when doing buyer persona interviews how much one can learn from them and how much the understanding of possible marketing activities improves. ”  Volker Schnaars, Founder of inbound content marketing consultancy firm KONTEXTB2B.

The Pathetic State of B2B Demand Generation

Fearless Competitor

In several of my recent reports, I’ve made claims about the current state of B2B demand. generation. Just for kicks, I asked people to give a word or phrase that summarizes their view of the state of demand generation, and the word that appeared most frequently in the responses was “disjointed.&# In 42% of companies, marketing creates leads and sales tools and throws them over the wall to sales. Fewer than one-fourth of respondents have defined a lead-to-revenue management process that their marketing and sales teams follow. Chaotic.

Top 10 Reasons NOT to talk to Find New Customers

Fearless Competitor

B2B Lead Generation | 10 Reasons NOT to Talk to Find New Customers. The B2B lead generation consultancy, Find New Customers is not for everyone. Jeff Ogden is President of the  B2B lead generation  consultancy,  Find New Customers. We tried to think up some reasons why it’s not for you. And we wanted to have some fun with it too.

How B2B Sellers Can Address the Content Marketing Challenges

Fearless Competitor

Lead Generation Companies : Addressing the B2B Content Marketing Challenges. Please note that our wonderful free “cheat sheet&# on lead nurturing “ The 7 Keys to Lead Nurturing Success &# is a small taste of what you get in our terrific white paper,  How to Find New Customers , including topics like Ideal Customer Profiles. Jeff Ogden is President of the  B2B lead generation consultancy,  Find New Customers. As companies struggle to create quality sales opportunities, they turn to  lead generation companies like  Find New Customers.

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More Support for Outsourcing B2B Lead Generation

Fearless Competitor

B2B Lead Generation | The Case for Outsourcing. Here are the key facts about the folks you are planning to hire to crank up sales leads. With odds like that, still think your Linkedin posting for “Director of Demand Generation&# is a good idea? Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. He presented “How to Create a Great Personal Brand&# at the 140 Social Media Conference on Long Island and will appear on Sales Lead Management Radio on June 9th.

White Paper | Email Marketing

Fearless Competitor

Lead Generation Companies | Moving from Transactional to Conversational Email Marketing. Jeff Ogden is President of the  B2B lead generation  consultancy,  Find New Customers. We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. As companies struggle to create quality sales opportunities, they turn to  lead generation companies  like  Find New Customers. “Email is the lynchpin of B2B marketing today&#. Joel Book, ExactTarget.

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14 Key Takeaways from the B2B Content Marketing Report

Webbiquity

As usual, this year’s findings are a mix of the obvious (lead generation is the top goal of content marketing – as it has been for the last 10,000 years or so) and the somewhat surprising. As noted above, lead generation is the top goal (59%) of content marketers; no surprise there. Just 16% of respondents said revenue generation was a top goal.

White Papers are Not Dead. They’re on Life Support.

Marketing Craftmanship

The outcome of widespread abuse of white papers – driven by marketers grasping for new ways to put lipstick on a pig, or too lazy to produce rigorous research that might empower customers to draw their own conclusions – is that the tactic has lost its franchise as an effective B2B marketing asset class. Increasingly, registration barriers lose more leads than they generate.

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Find New Customers announces the release of our newest “cheat sheet”

Fearless Competitor

This new cheat sheet follows the highly acclaimed “ 7 Keys to Lead Nurturing Success &# earlier and is part of our bi-monthly release of new marketing content in this series. “We believe bite-sized, easy to digest content is the wave of the future,&# says Jeff Ogden, President of the B2B lead generation consultancy Find New Customers.

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How to Find New Customers – our most popular white paper

Fearless Competitor

So much written re: demand gen, but most is too complex. The Tagline of Find New Customers is “Lead Generation Made Simple&#. “If B2B lead generation were a car, Ogden is a Ferrari.&# (SVP of Marketing for large software firm.). Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers.

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My interview of the content marketing expert, Jim Burns of Avitage, Part 2

Fearless Competitor

B2B Lead Generation | Using Video in B2B Marketing. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th. Click underlined words if you missed it.). Jim Burns.

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Top 10 Reasons NOT to talk to Find New Customers

Fearless Competitor

B2B Lead Generation | 10 Reasons NOT to Talk to Find New Customers. The B2B lead generation consultancy, Find New Customers is not for everyone. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. We tried to think up some reasons why it’s not for you. Thank you, David Letterman!).

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7 Keys to B2B Marketing Success

Fearless Competitor

B2B Lead Generation : The 7 Keys to B2B Marketing Success. Working with the new client for the B2B lead generation consultancy Find New Customers , we’re coaching them on the basics of B2B marketing. Agreed definition of a Lead – Sales is tired of crap leads. After all, you have so many options today – it’s overwhelming.

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The Simple Guide to Lead Nurturing

Fearless Competitor

B2B Demand Generation | Lead Nurturing. created a nice overview of lead nurturing and posted it to Slideshare. Forrester estimates that as few as 1 in 20 companies are doing a decent job of lead nurturing – so simple is good. Where do we build our lead nurturing campaigns? Power of lead nurturing in B2B. The presentation is below. is complex.

How to Find New Customers – the highly acclaimed white paper

Fearless Competitor

Lead Generation Companies | How to Find New Customers. But since it’s widely acknowledged to be the simple guide to B2B lead generation and it’s free, why not download it now? Find New Customers has not only distilled the science of lead nurturing into a work of art, but they are a walking, talking billboard for the process. If your sales people need more qualified leads , get Find New Customers onto your team asap!”. Then click on the image below to download this free white paper on B2B lead generation. What do you think?

Laugh and Learn featuring @fearlesscomp | Episode 25 – Inbound Marketing Rap

Fearless Competitor

is a weekly show by Jeff Ogden, the President of the B2B lead generation consultancy, Find New Customers , and is intended to deliver a marketing lesson using wit and humor. Jeff Ogden is President of the  B2B lead generation  consultancy,  Find New Customers. We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class  lead generation programs. As companies struggle to create quality sales opportunities, they turn to  lead generation companies  like  Find New Customers.

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My interview of the content marketing expert, Jim Burns of Avitage, Part 1

Fearless Competitor

B2B Lead Generation | Using Video in B2B Marketing. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th. We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. Content marketing is a critical business imperative today. This is part one of two.

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