Televerde

OCTOBER 21, 2020

Incarcerated individuals are cut off from meaningful relationships, professional networks, and opportunities to learn and improve their lives and grow into rewarding careers, all of which provide the social capital needed for a successful reentry back into society. Securus is a subsidiary of Aventiv, a portfolio company of Platinum Equity.

Paid Search Agency 52

Paid Search Agency Lead Ranking Advertising Agencies Work Management 52

Televerde

OCTOBER 27, 2020

This is a testament to both the commitment and dedication of our teams and the strength of our client relationships,” said Morag Lucey, CEO of Televerde. Leading technology companies continue to choose Televerde because we are really good at what we do and our teams become true extensions of their companies.

Work Management 96

Work Management Marketing Management Lead Ranking Paid Search Agency 96

DiscoverOrg

APRIL 5, 2016

Some very innovative, progressive companies are turning massive amounts of raw data into usable insights designed to put salespeople in front of the right contact at the right time with the right solution. That is why DiscoverOrg is beating the pack and has emerged as a best-of-class sales intelligence platform. Great, now what?

Ideal Customer Profiles 120

Ideal Customer Profiles Work Management Top of Funnel Marketing Management 120

Adobe Experience Cloud Blog

APRIL 10, 2017

B2B organizations, large and small, partner with other companies to enhance their brand, extend their sales footprint, and grow their customer base. Any company that needs to grow without the overhead of a large sales force can set up a program for other companies to resell their product. Structuring Your Program.

Budget Programs 107

Budget Programs Advertising Agencies Work Management Marketing Management 107

Adobe Experience Cloud Blog

JANUARY 23, 2020

Expanding into global markets presents different challenges and approaches that work for one company may not work for another. Most companies looking to expand into new markets want to boost their sales and have identified a market in which they can see the potential for growth. Apple shows its value to China.

Planning 152

Planning Business Work Management Marketing Management 152

Engagio

MAY 12, 2020

May 12, 2020) – Engagio , the leading B2B account-based engagement platform, today announces a significant upgrade to its engagement intelligence solution, Engagio Scout for Sales. Relationship Intelligence: Visualizes engagement across the buying committee. SAN MATEO, Calif.

Marketing Analytics Tools 62

Marketing Analytics Tools Account Based Marketing Salesforce.com ABM 62

Adobe Experience Cloud Blog

JANUARY 27, 2009

Well, at Marketo , we’ve built a world-class demand generation machine that has helped us in just 10 months to sign up over 130 customers in more than eight countries, including companies such as Thomson Reuters, Reed Business, and CollabNet. Here’s an outline of the topics I covered: Marketo's demand generation funnel.

Demand Generation 48

Demand Generation Marketo Demand Generation 48

DealSignal

NOVEMBER 14, 2023

In a Nutshell Searching for high-quality, accurate leads without stretching your budget? Utilizing state-of-the-art machine learning algorithms, DealSignal extracts the most viable leads from an assortment of sources including social platforms, recent news, and professional listings. Turn your attention to DealSignal.

Work Management 52

Work Management Enterprise Management Paid Search Agency Marketing Management 52

Adobe Experience Cloud Blog

JANUARY 3, 2017

At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. Even if you’re a consumer marketer, people do research on your company and products long before they decide to make a purchase.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

SalesIntel

MARCH 22, 2023

However, one of the top concerns of B2B companies is identifying and profiling the characteristics and behaviors of consumers through the process of data segmentation. Firmographic data: Firmographic data provides information about the companies or organizations that make up your target market.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Adobe Experience Cloud Blog

MARCH 9, 2020

According to Investopedia , the law of supply and demand attempts to explain the relationship between sellers and buyers of resources. This tactic has the power to significantly influence how you optimize your websites, which leads to a boosted number of leads or sales generated overall. Principles of Economics. Hello, growth.

Search Marketing 160

Search Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 160

Valasys

JULY 1, 2021

According to EmailMonday, 51% of companies are currently using marketing automation, and more than half of B2B companies are planning to B2B marketing automation solutions. One can choose many goals such as: Generating more leads by increasing traffic to the website. m) Lead and customer lifecycle management.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Vidyard

APRIL 12, 2017

KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO). Jeff will lead the global marketing team as the company drives digital transformation through the modern use of online video.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

Vidyard

APRIL 12, 2017

KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO). Jeff will lead the global marketing team as the company drives digital transformation through the modern use of online video.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Martech Advisor

OCTOBER 23, 2019

A marketing automation tool is a software that provides marketers with a platform to automate marketing activities that lead to increased efficiency and effectiveness of marketing campaigns. This includes your Customer Relationship Management (CRM), Customer Data Platform (CDP), Content Management System (CMS), analytics suite, etc.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

Vidyard

APRIL 12, 2017

KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO). Jeff will lead the global marketing team as the company drives digital transformation through the modern use of online video.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

Adobe Experience Cloud Blog

MARCH 13, 2017

And, that’s not just online—I’ve been lucky enough to get to meet and work with a handful of influencers in my role here at Marketo, and let me say that they are even more dynamic, interesting, and engaging in person. There is no substitute for asking your question in person and having a discussion. Why am I belaboring this point?

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Adobe Experience Cloud Blog

MARCH 1, 2018

The key to winning over customers is to provide a world-class experience wherever they find you. According to EventTrack, 74% of people surveyed said they’re more likely to buy from a company after attending a relevant event, whereas Tradedoubler found 49% of consumers dismiss digital marketing messages because they’re irrelevant.

Opt-out 134

Opt-out Touchpoints Opt-in Social Media 134

SnapApp

JULY 10, 2018

Here at SnapApp we specialize in developing interactive content designed to help marketers increase leads, to optimize the buyer’s journey, and to generate more awareness and interest around products and services. Evolution of demand gen over the past decade. Hey, that’s us!) Forrester B2B Marketing Forum. Demand Gen Books to Read.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

Pam Didner

JULY 5, 2020

Traditional lead-based marketing focuses on generating as many leads as possible. Unfortunately, this strategy does not always provide high quality leads to sales. Sales and marketing teams collaborate to identify target accounts (customers) who will benefit the company the most. Marketing’s nurturing is long-term.

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Vidyard

MARCH 9, 2017

KITCHENER, Ontario – March 9, 2017 – Vidyard, the leading video platform for business, today announces the latest addition to their growing integration community: SalesLoft, the platform for modern day sales engagement.

Video Marketing 65

Video Marketing Personalization Effectiveness Salesforce.com 65

Content Standard

DECEMBER 11, 2015

For many B2C companies, content marketing poses a complete shift in mindset from anything they’ve done in the past. Content is expected to do a lot, from introducing people to a brand’s products and converting them down the line to nurturing relationships and upselling buyers over time. ” – Me. Dollar Shave Club.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

For many B2C companies, content marketing poses a complete shift in mindset from anything they’ve done in the past. Content is expected to do a lot, from introducing people to a brand’s products and converting them down the line to nurturing relationships and upselling buyers over time. ” – Me. Dollar Shave Club.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

SnapApp

JULY 10, 2018

Here at SnapApp we specialize in developing interactive content designed to help marketers increase leads, to optimize the buyer’s journey, and to generate more awareness and interest around products and services. Evolution of demand gen over the past decade. Hey, that’s us!) Forrester B2B Marketing Forum. Demand Gen Books to Read.

Training 48

Training Demand Demand Generation Agencies Planning 48

Adobe Experience Cloud Blog

JUNE 4, 2013

Many of our customers, prospective customers and business partners may be wondering what this move means for Marketo, since we are a leader in the marketing software space and so many salesforce.com customers also choose Marketo as their marketing automation platform. This is and will continue to be our sole mission at Marketo.

Acquisitions 48

Acquisitions Enterprise Management Salesforce.com Work Management 48

Televerde

JUNE 28, 2021

Partnership with Her Majesty’s Prison Will Provide Jobs, Skills Training, and Marketing Technology Certification to Females in Prison, Leading to Career Opportunities Upon Reentry. The organization works to protect and advance the principles of justice and to deliver a world-class justice system that works for everyone in society.

Ad brokers 52

Ad brokers Lead Ranking Work Management Advertising Agencies 52

Vidyard

MARCH 9, 2017

KITCHENER, Ontario – March 9, 2017 – Vidyard, the leading video platform for business , today announces the latest addition to their growing integration community: SalesLoft, the platform for modern day sales engagement.

Video Marketing 53

Video Marketing Enterprise Management Personalization Effectiveness 53

Vidyard

JANUARY 10, 2017

Executive Communications: Send weekly update messages to your entire company using full-screen webcam recording mode, or highlight the priorities by sharing a slide. ” According to Marketo, when sales and marketing teams align, they see a 67% improvement in close rates.

Enterprise Management 51

Enterprise Management Video Marketing Personalization Marketing Management 51

Vidyard

JANUARY 10, 2017

Executive Communications: Send weekly update messages to your entire company using full-screen webcam recording mode, or highlight the priorities by sharing a slide. ” According to Marketo, when sales and marketing teams align, they see a 67% improvement in close rates.

Enterprise Management 50

Enterprise Management Video Marketing Personalization Marketing Management 50

Vidyard

MARCH 9, 2017

KITCHENER, Ontario – March 9, 2017 – Vidyard, the leading video platform for business , today announces the latest addition to their growing integration community: SalesLoft, the platform for modern day sales engagement.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

Vidyard

JANUARY 10, 2017

KITCHENER, Ontario – January 10, 2017 – Vidyard , the leading video platform for business, today launches ViewedIt Enterprise , a business-class edition of ViewedIt , the free video-recording tool that makes it easy for organizations to embrace the power of video for personalized communications.

Enterprise Management 50

Enterprise Management Video Marketing Personalization Marketing Management 50

Adobe Experience Cloud Blog

JULY 12, 2013

This is compounded by poor advice given to new users on how to ensure that their brand is protected, irrespective of what information–leads, contacts and personal data–they capture and how they process that data as part of normal business operations. They give their personal data to allow companies to market/sell to them.

Privacy 48

Privacy Work Management Marketing Management Marketing Automation Services 48

Convince & Convert

DECEMBER 5, 2011

This ability to customize email and send different versions to different subscribers is often called “dynamic content” and has been available for quite some time, although mostly within enterprise class email software like ExactTarget. Magazine list of America’s fastest-growing private companies for five years in a row.

Marketing Automation Services 117

Marketing Automation Services Marketing Automation Enterprise Management Automation 117

Adobe Experience Cloud Blog

APRIL 16, 2013

Leading the discussion were Marketo’s CEO Phil Fernandez and CMO Sanjay Dholakia. How do we stop thinking about leads and start thinking about the relationship? And who is taking care of the entire relationship? No one wants to own the entire customer lifecycle; the whole relationship from beginning to end.

Marketing Management 48

Marketing Management B2B Thought Leadership Top of Funnel Forrester 48

Onalytica B2B

JANUARY 18, 2017

Adoption among enterprise-class organizations is high, but market penetration among all businesses remains low. These accounts were then added into our Influencer Relationship Management software ( IRM ). . “Despite it being 2017, marketing technology is still not being used by the masses. ” MAPPING THE COMMUNITY.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Adobe Experience Cloud Blog

JULY 6, 2011

From hieroglyphic stories etched in Egyptian caves to the oldest known literary work, The Epic of Gilgamesh , written in Babylonia over 3,000 years ago, to today’s summer blockbusters – a first-class story can educate, inspire, illuminate and capture devoted followers. Good marketing content can do the same.

Content Marketing 48

Content Marketing Storytelling Content Marketo 48

Directive Agency

FEBRUARY 22, 2019

Databases can come from private internal resources, which may contain contact information on existing leads and customers. In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. External Databases. That’s all it takes!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45