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How SaaS Chief Marketing Officers Can Develop a Strong CMO Strategy

accelerate agency

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. The marketing industry, too, has become increasingly complex over the past two decades, and the CMO’s role has grown exponentially. . Three areas of expertise. Customer retention.

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Executive Insights: Imperative Marketing Analytics for the Modern Marketer

Marketing Insider Group

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. We have come an exceptionally long way in 35+ years!

Planning 328
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B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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Executive Insights: Imperative Marketing Analytics for the Modern Marketer

Televerde

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19-year tenure with SAP Global Marketing. We have come an exceptionally long way in 35+ years!

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62 Women We Admire in Sales and Marketing

Seismic

Halabi recently received the Future Leader Award as a part of Consulting Magazine’s The 2018 Women Leaders in Consulting. Hartley recently received the Leadership Award as a part of Consulting Magazine’s The 2018 Women Leaders in Consulting. You lead up in front clearing a path for those of us to follow,” she says.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. MarketingEvolution) The demand for market research analysts is expected to grow 22% from 2020 to 2030. Demand Sage) An average American listens to 8 podcasts every week. Statista) There are currently 464.7

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Bring more innovation to your demand generation now

Markempa

Do routinely look for ways to drive innovation with your demand generation approach? That’s why I interviewed Jeanne Hopkins ( @jeannehopkins ), CMO at Lola.com on how marketers can bring more innovation to demand generation. Then I moved to LEGO and then moved into other consulting companies.