Chris Koch

MAY 30, 2014

There is a reason why Netflix and Apple iTunes have been so successful: they both have world-class selection and make it extremely simple to find what you want and begin listening or viewing immediately. Research by my colleague Polly Traylor turned up three ways that the status quo is threatened: Frictionless consumption.

Cable 100

Cable Television marketing Broadcasting Copyright 100

Chris Koch

MAY 19, 2014

He did a series of videos of himself demonstrating how to make art projects and then had the eerie experience of playing the videos in class while standing next to the monitor. They retained the information better when they watched the videos than they did when I taught in person,” he recalls. Viral How-Tos.

Conference 100

Conference Education Viral Marketing Class 100

Chris Koch

APRIL 3, 2014

Not for any defensible reason; it’s just because that’s where the Beatles are from and because I know next to nothing about that kind of football (I think they made us play it once in gym class when I was in 7 th grade).

Planning 100

Planning Paid Search Agency Work Management Marketing & Strategy 100

Chris Koch

JULY 29, 2011

The chattering classes intrude. Such a bold and relevant piece of thought leadership was bound to capture mainstream media interest, and this one certainly did —another coup in McKinsey’s long string of thought leadership marketing successes.

Social Media 100

Social Media Thought Leadership Paid Search Agency Companies 100