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Effective B2B eCommerce Marketing Tactics: From SEO to Social Media and Beyond

Webbiquity

This list includes tactics from SEO optimization to social media accounts , and more, that can realistically produce a return on your budget and efforts. This form of marketing focuses on getting existing consumers to talk about your brand, products, or services by providing feedback, reviews, and/or social references.

eCommerce 294
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How AI insights improve decision making

Sprout Social

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. At the same time, text analytics can monitor public concerns on social media.

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Beyond Acquisition: 7 Ways B2B Marketers Can Lift Customer Retention and Lifetime Value

Heinz Marketing

Teams that utilize channels like social media platforms to interact directly with their audience open a continuous feedback loop that you can use to improve your product. You want to invite communication beyond transaction points that build a unique customer experience. Measure What Matters Marketers must go beyond vanity metrics.

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Ultimate Investor Pitch Deck Blueprint

SmartBug Media

This demonstration may include sharing: 1-, 3-, and 5-year revenue and profitability forecasts Customer churn rates Customer signups Customer acquisition costs Break-even points MRR growth Your compound annual growth rate Your sales numbers 3. What About Networking and Building Relationships? Stay out of the weeds!

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New B2B Persona Research From Salesforce and LinkedIn Study

markempa

Look at your persona data growth and churn rates. So when you start looking at these growth and churn rates, what you see are some pretty large numbers, and they’re all double digit. If you look at media, and the media environment, really media has three fundamental aspects: creation, distribution, and consumption.

Linkedin 297
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Product-Led Growth: The Strategy Everyone Is Watching

Heinz Marketing

What is your churn rate? A high churn rate signals there’s a hiccup with your product that customers can’t overcome. Keeping your churn rate low is key for product-led growth. What friction points cause churn or intervention from customer support? Network effects and virality. Time to value.

Product 101
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The Ultimate B2B Marketing Glossary

Envy

Churn rate. When customers cancel subscriptions or stop buying from your company, they've churned. The Churn rate is the percentage of total customers who churn, and you'll track the churn rate to calculate overall CLTV and refine your marketing to retain these clients.