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10 Ways Predictive Analytics Can Help You Achieve Your Marketing Goals

Marketing Insider Group

Taking CX seriously is an excellent way to stand out from the noise that’s saturating your industry to help you win loyal customers. Using critical consumer data can help you predict future behavior among customers. Having clear questions in mind will help you chart the right path to get the answers you’re looking for.

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How to Build Trust With Your Customer Marketing Strategy

Marketing Insider Group

While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. But if you’re just learning about customer marketing, we’re here to help you understand the far-reaching benefits it can provide. One area companies often neglect to invest in is customer marketing.

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Five tools that can help you break free from data paralysis

ClickZ

30-second summary: Data paralysis is a natural consequence of the marketing technology businesses use daily, but there are tools that can help manage the proliferation of data so that it can be used efficiently and effectively. The tools listed here are examples of the technology that exists to help manage and leverage data.

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Driving Success Through Metrics

SmartBug Media

This knowledge helps companies effectively manage customer support services, increase customer engagement, and forecast customer churn. Customer ch urn rate : Calculate the percentage of customers who stop using your product or service over a specified period. How effective are your upsell strategies? Image source.

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Subscription Management: What It Is & Why You Need It

Hubspot

Monitor important metrics such as churn rate, revenue, customer retention, and engagement trends. HubSpot offers a tiered subscription model for Sales Hub , with options ranging from free to paid plans at different levels. Dunning Management Dunning management features help you handle failed payments and minimize customer churn.

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The Step-by-Step Guide to Sales-Marketing Alignment for B2B

Marketing Insider Group

Your answers will help you pinpoint exactly how alignment will improve your conversions and sales velocity. Here is a process that will help you put in place closely aligned and conjoined strategies between sales and marketing so that they can work as one, towards one objective – more revenue, faster. Source: Superoffice.com.

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Content Marketing KPIs for Your Content Strategy

ClearVoice

They help track how well the content marketing efforts are contributing to the overall business goals. When designing a revenue KPI, you need to establish a concrete link between your content and the revenue it helps generate. This metric helps to determine the effectiveness of your content in driving leads or sales.