Single Grain

JUNE 8, 2021

A large range of business software is available, and well-known B2B SaaS companies include Google , Adobe and Slack. The business model is the same, but the marketing approach differs. Both have similar metrics, including churn rates and customer acquisition costs, and can also be subscription or non-subscription-based.

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Single Grain

NOVEMBER 16, 2023

This could include lead generation metrics, conversion rates, customer satisfaction scores, and retention rates. Step 2 – Setting SMART Goals and Clear KPIs Below is a list of the most common content marketing goals and KPIs for SaaS companies – we advise choosing one goal only.

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Hubspot

JUNE 19, 2014

It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. Learn more about how marketers can use APIs here. Examples: Salesforce.com, Google. GA: Google Analytics. Find out why HubSpot and Google Analytics don''t match here. B2B: Business-to-Business.

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Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 14) Churn Rate.

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