customer 
Biznology
FEBRUARY 23, 2018
I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention, which is, after all, where the bulk of profits lie. When asked, the typical B2B marketer will say that 80-85% of their effort goes to customer acquisition. This is a mistake. this opportunity?
Tomorrow People
MAY 30, 2022
Why customer retention should be your top priority. When it comes to B2B marketing, businesses often focus on customer acquisition. After all, you can’t build brand loyalty if you don’t have customers. But what if you already have a decent customer base? That’s where customer retention comes in. How to get started.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
JANUARY 14, 2022
As a tech customer and martech leader, you’ll want to be on the alert for zombies in your portfolio. Forrester and Gartner lauded the firm for more than a decade, even as licensees labored under mountains of technical debt. Two decades later, the situation has changed a bit. ” OpenText is not alone.
Martech
JUNE 3, 2022
” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. “It only works if you’re working together as a unified team and deciding who your ICP [ideal customer profile] is. .
Martech Advisor
APRIL 6, 2020
It helps you better manage your customer base and increase the sales rate, all at the same time. And it’s likely to become even more popular as marketers are slowly realizing that making data-driven decisions using predictive analytics can have an enormous influence on customer engagement and overall sales rate.
EveryoneSocial
JUNE 10, 2020
Forrester ) Twitter has more than 330 million monthly active users. Social Customer Support. One powerful way to continue to build brand equity with social media is via customer support. Gartner ) Answering a social media complaint can increase customer advocacy by as much as 25%. LinkedIn ). Convince and Convert ).
Heinz Marketing
JANUARY 25, 2022
Getting a new customer can be the single most expensive thing your business will do. Your customer list is also one of the most important assets your business has. What is a customer retention strategy? A retention strategy is a plan or process designed to help retain customers after they decide to do business with you.
Expert insights. Personalized for you.
205 
Let's personalize your content