Convince & Convert

JULY 29, 2012

But that inability isn’t the fault of social media as a channel, or the fault of social media software, or the fault of Facebook, or the fault of any other outside force. The software does the math, but it’s only as good as the set up. Instead, we want to know how to justify the cost of Facebook ads and Twitter contests.

Social Media 138

Social Media ROI Media Correlation 138

Single Grain

APRIL 1, 2020

The majority of companies that are running lead-generation activities are sending all their leads into a CRM system. This helps them not only track the conversion rates, but it also lets them see how long on average it takes for a user associated with a particular campaign to turn into a client. (On What’s the churn rate?

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126

Sprout Social

JANUARY 30, 2020

The SaaS (software-as-a-service) space is anything but static. In fact, recent data from Blissfully notes that the average business should expect almost half of their software stacks to change within the next two years. When someone churns, they’ve basically dropped out of your funnel. Sounds like an understatement, right?

Webinar Metrics 99

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 99

Oktopost

MAY 20, 2019

A CDP is a software package that creates a centralized hub for (mostly first-party) customer data. Think of it as a CRM on steroids, in the cloud; connected to and feeding your customer or lead acquisition platforms with data in real-time. . CDP Vs. DMP Vs. CRM: Setting the Record Straight. What is a CDP? The Top 10 CDPs.

Marketing Automation Services 110

Marketing Automation Services Enterprise Management Ideal Customer Profiles Marketing Management 110

Single Grain

NOVEMBER 3, 2020

As the SaaS space gets increasingly competitive, software is becoming less differentiated by features alone and consumers are placing higher importance on branding, positioning and content when deciding which software to choose. What’s more, SaaS companies do not sell their software for a one-time purchase fee.

Marketing Budget 98

Marketing Budget Marketing Strategy Marketing & Strategy Sales Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR SMALL BUSINESSES. Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. Best Software List for enterprise buSINESS Best Software List for mid-sized buSINESS. Best Software for Small Business. HubSpot CRM.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Single Grain

NOVEMBER 16, 2023

Software as a service products often involve complex technologies and solutions. These resources assist users in comprehending the software’s value, mastering effective usage, and understanding how it caters to their particular requirements. Updated November 2023.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98