thinkAnalytics Helps Marketers Optimize Customer Treatments
Customer Experience Matrix
MARCH 29, 2010
As I mentioned in my post on PegaSystems’ acquisition of Chordiant , I’ve been planning for months to write about the thinkAnalytics recommendation system. thinkAnalytics reports that its telecommuncations clients have seen churn rates of 20% drop to 12%, while video-on-demand clients have increased sales between 30% and 55%.
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