Martech

APRIL 11, 2024

You better believe I’m writing about that. image via PEDIGREE and Nexus Studios Now, here are this week’s AI-powered martech releases and news: Dovetail’s Channels takes large volumes of customer feedback and uncovers patterns in real-time. A marketing campaign using AI to help dogs in shelters get adopted?

Classified Ads 102

Classified Ads Advertising Agencies Paid Search Agency Customer Satisfaction 102

Marketing Insider Group

SEPTEMBER 12, 2023

Channel Selection. AI can evaluate the effectiveness of each channel and guide you to the best platform for your unique content. Check out our SEO Blog Writing Service or schedule a quick consultation to learn more about how Marketing Insider Group can help you earn more traffic and leads for your business.

Marketing AI 281

Marketing AI Distribution Content Marketing Content 281

Marketing Insider Group

AUGUST 7, 2023

That’s a quarter of your audience that’s no longer engaging with one of your most common marketing channels. Writing conversational content for your audience means speaking their language, understanding their needs, and making them feel heard. Image Source: Marketing Charts 11 Tips For Writing Conversational Content 1.

Conversion 214

Conversion Top of Funnel Content Lead Nurturing 214

Webbiquity

NOVEMBER 16, 2021

It enables anyone who needs to share marketing performance updates to sync their data across all their different marketing campaign channels directly to Google Sheets and Slides to create automated reports, and always have the latest data in a nice presentation layer. I tried all sorts of different channels to figure that out.

Paid Search Agency 253

Paid Search Agency Enterprise Management Work Management Marketing Management 253

Marketing Insider Group

JUNE 2, 2021

Assign marketing channel roles. You may not have realized all the marketing channels that need to be addressed when you’re handling everything in-house. There’s the media strategy channel. Then there’s the social media channel. For example, you may want to divvy up marketing channels between some of your top players.

Paid Search Agency 248

Paid Search Agency Advertising Agencies Ad Agencies Work Management 248

Zoominfo

OCTOBER 20, 2023

And although email is an extremely effective communication channel, it’s also one of the most time-consuming. Here’s how to write yours, today. Best Practices for Writing Cold Emails The key to a good email prospecting motion is keeping it tight and mixing it up. It only takes one great cold email to get started. Ready for More?

Zoominfo 130

Zoominfo Marketing Analytics Tools Multi-Channel Outreach 130

Martech

NOVEMBER 30, 2023

Email marketing remains one of the most effective channels for engaging your audience and driving conversions. The Definitive Guide for Writing and Designing Emails That Convert outlines professional tips and best practices for optimizing email strategy. The post Writing emails that convert appeared first on MarTech.

Email Marketing 97

Email Marketing Urgency Marketing Paper Startups 97

Webbiquity

DECEMBER 20, 2022

From social media posting to writing about your event in your email newsletter to promotional teasers and trailers, there are many ways you can raise awareness and inspire people to sign up early. Promote Your Event Through All Online Channels. Some of the key communication channels to include here are: Email. Direct messaging.

Event Marketing 324

Event Marketing Planning WOM Paid Search Agency 324

Martech

JANUARY 9, 2024

The AI-powered MAPs help businesses identify potential customers and automate the process of capturing leads and nurturing them to sales readiness using channels like email, social media, webpages and display ads. This can include recommendations for next-best-channel, next-best-content and next-best-offer.

Marketing Automation Services 125

Marketing Automation Services Marketing AI Marketing Automation Automation 125

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. Write a one-sentence summary of the article, and share a link to it in your comment section or bio.

Copywriting 125

Copywriting Social Media Practices Marketing AI 125

Contently

FEBRUARY 21, 2023

Whenever someone posts on social media, searches on Google, writes a product review, or engages with a chatbot, they leave behind a trail of information. The information you collect often determines the channels you publish on, the topics you write about, and your overarching narrative.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Martech

JANUARY 30, 2024

Some of these were more due to extreme measures we took by removing user tracking and the cookie banner as a whole, but most were due to the removal of cookies,” he writes. Display and other channels were severely hampered after cookie removal,” writes Henderson. Our GCLID from Google Ads passing onto our site.

Paid Search Agency 123

Paid Search Agency Marketing Attribution Top of Funnel Companies 123

Walker Sands

DECEMBER 12, 2023

If you have a client that operates in the channel or cybersecurity space, you probably know who Kyle Alspach is. Currently a senior editor at CRN, the IT channel trade outlet formerly known as Computer Reseller News magazine, Kyle has covered cybersecurity and related topics for many years. However, a channel angle helps.

Enterprise Management 64

Enterprise Management Media Bandwidth PR 64

Square 2 Marketing

NOVEMBER 14, 2023

This might seem like a crazy question to write an entire blog article about, but you may be surprised to learn that we hear this regularly, especially from companies that have never had any inbound marketing-generated leads. What should you do with these inbound leads?

Inbound Marketing 95

Inbound Marketing Marketing Qualified Leads Marketing Leads Leads 95

Martech

SEPTEMBER 25, 2023

Speaking and writing and everything started back then. Then I carried on speaking, writing and training. The fact that we just fall into this channel, which is so essential to digital marketing, is incomprehensible! It’s stayed a key channel, hasn’t it? Why do we want to connect the channels?

Multi-Channel 112

Multi-Channel Training Consulting Advertising Agencies 112

chiefmartech

FEBRUARY 7, 2024

I started programming as a kid, writing multiplayer games for dial-up bulletin board systems (BBSs) — a precursor to the web and social media as we know it today. While acknowledging the cosmic power of that low-level foundation upon which all software has been built, let me just say that writing Assembly sucked. I have a point.

Budget Programs 91

Budget Programs Marketing Automation Services Domain Software 91

SocialPilot

MARCH 8, 2024

How to Write a Client-winning Social Media Proposal? You can write “ Social media proposal for ( Client name ) ” and add the client logo to give a personalized feeling. Social Media Audit In order to suggest a prolific social media strategy to your prospects, you will anyway audit their social media channels. What’s next?

Social Media 80

Social Media Ideal Customer Profiles Template Marketing Proposals 80

Trade Press Services

MARCH 4, 2024

Writing about the news of the day might get your signal boosted to a larger audience,” writes Bill Sherman, COO of Thought Leadership Leverage , “but remember, it won’t do you any good unless that audience will be interested in, buy, and use your content. B2B evergreen content focuses on valuable expertise that’s built to last.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Martech

JANUARY 10, 2024

Drawing on 30 years of marketing leadership experience, Milton Hwang writes for MarTech about AI, MOps, automation and other topics. Q: How is being a contributor to MarTech different from other kinds of writing you’ve done in the past? Presenting at conferences is very different from a writing forum. A: Retrospectively.

Marketing AI 105

Marketing AI eCommerce Peer-to-peer CMO 105

Content Standard

JULY 26, 2023

As the popularity of generative AI tools such as ChatGPT has grown, inboxes and social feeds across the globe have seen an influx of ‘cheat sheets’ for writing effective prompts. It makes sense—prompt writing is hard. Deciding where to start can be overwhelming for even the most seasoned content marketer.

Generation 83

Generation Lead Ranking Sales Qualified Leads Paid Search Agency 83

The Lead Agency

APRIL 14, 2024

Take transcript snippets and write blogs around the topic. Why write descriptive content when you could show a buyer the value of your product/service or company in a way that is captivating and easily viewed anywhere? From your episodes, you could pull a quote and post it on social media. The repurposing possibilities are endless.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sprout Social

FEBRUARY 24, 2021

YouTube SEO is quite similar in concept to how you would write for a blog post or website page: titles are important but so are the details. That being said, writing great YouTube descriptions does not negate poor video content. Two types of YouTube descriptions exist: one for the channel and one for the video itself.

Youtube 131

Youtube Tips Keywords Copywriting 131

SmartBrief - Marketing

MARCH 22, 2024

This is something that current AI-driven systems can do, and businesses are seeing the benefits,” writes Sania Khan of Eightfold AI in this Inc. The headline also intimates two notions about copywriter obsolescence that are worth discussing: AI lacks human-ness and it can’t write good copy.

Marketing AI 91

Marketing AI Copywriting Creativity CAN-SPAM 91

Oktopost

MAY 30, 2023

Writing, filming, editing, graphic designing – even just idea creation. This is why so many brands feel their social media channels are underutilized. Let’s say we asked you to write a letter. To anyone – just write a letter. Let’s face it, writing that letter would take a long time. It just makes sense.

Social Media 84

Social Media Enterprise Management Media Work Management 84

Sprout Social

SEPTEMBER 2, 2022

Keeping an eye on your competition helps you evaluate your own social channels and brand. This social media training course covers every corner of social strategy—from choosing channels to managing communities. Price (at the time of writing): $24.99. Price (at the time of writing): Free with trial, then $49/month.

Social Media 116

Social Media Training Course Resources 116

Sharpspring

NOVEMBER 10, 2022

Moreover, a business blog is usually an island: Someone is writing content for them and publishing it randomly when they have time. Write it down, keep it visible, share it with your marketing team and refer to it often. Write down why you are setting up a blog. Write down what you want your blog to be about. Action item.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Salesforce Marketing Cloud

DECEMBER 6, 2023

Even if you don’t have training in linguistics and you’re not responsible for writing all the copy, you’ll still interact with the tool that produces that content. Whether we obsess over or brush off language choices when writing short messages or lengthier paragraphs, we practice language.

Conversion 126

Conversion Ad Building Guidelines User-Generated Content 126

Martech

JANUARY 25, 2024

“Despite massive improvements in deep-learning techniques, federal testing shows that most facial recognition algorithms perform poorly at identifying people besides white men,” writes Scientific American. It also offers AI-generated drafting, content optimization, collaboration, and cross-channel scheduling features. Momos’ Momos 2.0

Marketing AI 84

Marketing AI Paid Search Agency Lead Ranking Psychographics 84

Anyword

APRIL 6, 2022

Once upon a time, you could have a meeting, write a report, or send a letter. Writing has changed in the same way, but with a major difference. AI Writing Assistants. Basically put, AI-powered writing assistants support a copywriter in the performance of their tasks. It’s just like business communication.

Marketing AI 98

Marketing AI Copywriting Paid Search Agency Landing Pages 98

Optinmonster

FEBRUARY 22, 2023

Do you want to learn how to write a welcome email series for new subscribers? Writing a perfect welcome email series for new subscribers is important for creating a positive first impression and setting the tone for a long-lasting relationship with your audience. Your welcome email strategy is as good as your email subscribers list.

Examples 117

Examples CAN-SPAM Newsletter Email Marketing 117

Martech

JUNE 1, 2022

Webinars, buyer’s guides, and content syndication are among the channels you’ll work in. Responsibilities: Create and execute email and other campaigns across multiple channels to achieve client goals and success. Write copy and promotions that solicit audience participation. Schedule and conduct tech checks for webinars.

Work Management 114

Work Management Marketing Management Service Customer Satisfaction 114

Hinge Marketing

JANUARY 5, 2023

Examples of inbound content marketing can include a combination of many different marketing techniques, including the writing of blog posts, production of videos, publication of whitepapers, and more. I am writing this blog post with the intention of ranking for the keyword “inbound content marketing.”

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Contently

JANUARY 26, 2023

To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner. Include the formats and channels they use and pinpoint any gaps you can fill. Will they be writing their own articles, for example, or will you need a freelance team? Create content.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Animalz blog

MAY 15, 2023

Deep dive: The Content Cyborg: How to Use AI Writing Tools in Content Marketing How to Build Your AI Tool Stack In my experience, testing tools is the most time-consuming part of working with AI. Jasper Writing long-form content, like landing pages or blog posts. SEO channel : There’s no question that AI will change SEO.

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

ClearVoice

MARCH 14, 2024

Write click-worthy subject lines. Integrating Email Marketing with Other Content Distribution Channels Use your email marketing seamlessly with other content distribution channels for more effective marketing campaigns. With carefully crafted email content, you’ll get lots of opens and clicks. Use power words. Conversion rate.

Distribution 98

Distribution Marketing AI Email Marketing Marketing & Strategy 98

Launch Marketing

FEBRUARY 8, 2023

Outline Key Activities for All Marketing Channels Knowing what marketing channels are being utilized rounds out the marketing plan. Supported by the marketing strategy , these channels were chosen to reach the target audience. Each marketing channel is associated with multiple projects or activities.

Planning 118

Planning Marketing Budget Creation Marketing Plans Product 118

ClearVoice

MARCH 17, 2023

A content distribution strategy is how you share your content across different channels. For example, you write four articles. But how do you know what are the best channels for you? Are there new potential channels that you could be using? Outsourcing your blog writing could get you your time back.

Distribution 94

Distribution Webinar Metrics Marketing & Strategy Allocation 94