Oktopost

NOVEMBER 28, 2022

6 Ways to improve B2B engagement across marketing channels. These interactions can take place across various channels, including social media, email, video, company website, and many more. Webinars and webcasts: Webinars and webcasts are a great way to engage with potential customers and build relationships.

B2B 86

B2B Webcast Customer Satisfaction Click Rate 86

Marketing Insider Group

JANUARY 5, 2023

So you are running marketing programs, engaging content and campaign messages across a variety of paid, owned and earned media channels. Just because you got a list of attendees from an industry conference and they fit your target demographic profile does not make them a lead.

Lead Ranking 283

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 283

Webbiquity

MARCH 30, 2021

Video emerged as one of the most efficient channels for interacting with prospects and closing deals. You can live stream webcasts and webinars to generate leads, directly sell services or products, and improve customer engagement on your website. Integrate Video in Marketing Strategies.

Lead Generation 257

Lead Generation Marketing Automation Services Trends Marketing AI 257

The ROI Guy

APRIL 25, 2017

In this session, Betty McNeil, SVP will introduce you to the Alinean Peer Comparison application, your ticket to sales rep financial acumen and early business value engagement.

Comparison 40

Comparison Webcast Peer-to-peer Consulting 40

Binary Demand

MARCH 26, 2024

Analyzing content interaction, channel, referral source, and campaign interaction volume provides valuable information about users’ preferences in your advertising. ps2id id=’importance’ target=”/]Why is Intent-based Marketing Important for Today’s Marketers?

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Zoominfo

JUNE 28, 2018

They dive deep into the various channels, tactics, and trends flooding the recruiting industry to help you decipher what will work best for each individual recruiter. The HR Daily Advisor offers free webcasts, articles, and reports on topics important to HR and compensation professionals. Check it out! 9. HR Daily Advisor.

Resource Management 170

Resource Management Zoominfo Enterprise Management Data Hygiene 170

Avitage

MARCH 28, 2013

B2B content creation is buried within many, many, go-to-market tactics such as projects, activities and events, across many marketing, training, sales and even channel groups, What is your cost of content created by sales and marketing people for example? Most companies have no idea how much they are really spending on content.

Allocation 120

Allocation Webcast Content Case Study 120

LeadsRX

APRIL 13, 2021

LeadsRx can be Leveraged by Triton’s clients to Measure Podcast Advertising Data alongside other Channels including Digital, OTT, Television, Radio, Mobile, and More. LeadsRx technology is second to none and it has grown to be the leading provider of multi-channel attribution for agencies, brands broadcasters, and other companies worldwide.”.

Multi-Touch Attribution 52

Multi-Touch Attribution Advertising Agencies Paid Search Agency Multi-Channel 52

Savanta

JULY 1, 2011

Rather, what we’re seeing is an integrated approach with 75% of B2B marketers deploying five or more channels. Search marketing is being used to drive interaction via the web rather than through more expensive, resource intensive channels (59% cite this as a reason for greater focus on search).

Advertising Benchmark 120

Advertising Benchmark Webcast B2B B2B Thought Leadership 120

Avitage

MARCH 28, 2013

B2B content creation is buried within many, many, go-to-market tactics such as projects, activities and events, across many marketing, training, sales and even channel groups, What is your cost of content created by sales and marketing people for example? Most companies have no idea how much they are really spending on content.

Allocation 120

Allocation Webcast Curation Content 120

Content4Demand

OCTOBER 13, 2020

Several of our clients use Ceros instead of PowerPoint for various presentations on research they’ve conducted and their solution portfolios, as well as part of multi-channel themed campaigns that include digital events—like this one for Flexential , one of three city-themed digital presentations.

Peer-to-peer 77

Peer-to-peer Webcast Multi-Channel Case Study 77

Savanta

JULY 1, 2011

Rather, what we’re seeing is an integrated approach with 75% of B2B marketers deploying five or more channels. Search marketing is being used to drive interaction via the web rather than through more expensive, resource intensive channels (59% cite this as a reason for greater focus on search).

Advertising Benchmark 120

Advertising Benchmark Webcast B2B B2B Thought Leadership 120

Savanta

MARCH 27, 2011

A more detailed exploration can be found in a webcast featuring Circle’s Andrew Dalglish and SEO expert Gifford Morley-Fletcher here – B2B search marketing webcast. Rather what we’re seeing is an integrated approach with 75% of B2B marketers using five or more channels. The primary driver of this growth is commercial.

SEO 120

SEO Allocation Webcast Peer-to-peer 120

Customer Experience Matrix

JANUARY 6, 2009

You can register at [link] This is part of a two-day Marketing Automation Summit organized by BrightTALK , a vendor of webcasting technology that sponsors channels of specialized content, as well as running regular online conferences.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Webinar Metrics Webcast 120

Digital B2B Marketing

SEPTEMBER 10, 2013

Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. You are promoting a one-off event, such as a webcast or local in-person event, and the additional available reach is key. This guide will get you started.

Buy 100

Buy ReadyContacts Ad Building Ad brokers 100

Biznology

MAY 30, 2017

Then, there’s your backgrounders, your scripts, your message models, your conditional if-thens, and some of the best even run rehearsals, attempting to channel their very best Konstantin Sergeievich Stanislavski. ” The best are empowered to improvise and adapt. Then another a couple weeks after that.

Planning 186

Planning PR Cold Calling Webcast 186

Content4Demand

OCTOBER 3, 2019

Each February, the B2B Marketing Exchange spotlights companies embracing the new rules of engagement and transforming them into cutting-edge campaigns that utilize new storytelling methods and new amplification channels. Spinning ABM for the Channel. ABM Best Practices Tapped as Key to Boosting Channel Marketing Programs.

Marketing Analytics Tools 40

Marketing Analytics Tools Account Based Marketing ABM Content 40

Content4Demand

OCTOBER 6, 2021

Before COVID-19, B2B buyers assumed greater control over the entire buying process and leveraged digital channels for self-service, discovery and education—and less engagement with account executives. How have they already engaged (downloads, webcast attendance, website visits, third-party review sites)? What have they done?

Buyer's Journey 81

Buyer's Journey Intent Data Intent Lead Ranking 81

Adobe Experience Cloud Blog

APRIL 10, 2017

Author: Amy McCarthy Throughout the many, many years of working in different aspects of channel management through value-added resellers (VARs), channel partners, or original equipment manufacturer (OEM) partners, I’ve learned firsthand how powerful partnerships can be. Option for Customer Webcast. Press Release Quotes.

Budget Programs 107

Budget Programs Advertising Agencies Work Management Marketing Management 107

Biznology

FEBRUARY 8, 2016

The company had contracted with a major IT publisher for a webcast that guaranteed 150 leads. The experience said a lot about the quality of leads that traditional channels are able to provide in a chaotic media world. A couple of years ago, a client told me he was having some lead quality problems.

Lead Generation 80

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 80

Marketing Insider Group

JANUARY 19, 2012

With all this recent news, I believe it offers hope that marketers are beginning to catch up to consumer media habits that are shifting away fr0m traditional marketing channels like print to more engaging forms of content on social, mobile and digital channels.

Advertisements 100

Advertisements Advertising BtoB Mobile Advertising 100

Everything Technology Marketing

FEBRUARY 19, 2011

It will become an established marketing tactic that will be more tightly integrated with traditional tactics such as email, webcasts, live events, mobile marketing, and content marketing. And as social media matures, demands for proving social media ROI will inevitably increase.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

markempa

NOVEMBER 17, 2005

If youre supporting multiple sales channels with lead generation, youll probably like this case study by MarketingSherpa. If youre supporting multiple sales channels with lead generation, youll probably like this case study by MarketingSherpa. Do you have any other tips on how to get the channel partners to follow-up on sales leads?

B2B Sales 120

B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

Zoominfo

JUNE 4, 2019

In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%) ( source ). Take the time to cultivate a multi-channel campaign to let your customers and prospects know where you’ll be and what to expect.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Content4Demand

DECEMBER 6, 2022

Last week, we recapped the first half of that webcast, discussing how Allyson set those campaigns up for success. Then I think about distribution channels. Because, again, if you’re not creating that story that you want to push in all your other channels, then there’s not really a point to doing it.

Research 52

Research Campaigns B2B Thought Leadership Paid Search Agency 52

Crimson Marketing

JULY 23, 2015

PR and social media content can also drive buyers to a microsite for a free trial or a webcast, or a number of other measurable actions. If you promote a webinar on social media, set up a separate registration URL for each channel and see where the signups come in.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Content4Demand

AUGUST 29, 2019

The vast majority of marketers use white papers (85%) and webcasts (60%) for syndication, but we recommend breaking that pattern when it makes sense. Instead of choosing assets by format, design content messaging and experiences that are optimized both for syndication campaigns and new audiences.

Tips 46

Tips Lead Gen B2B Thought Leadership Webcast 46

Valasys

MARCH 14, 2019

It is for this reason that on March 12 th 2019, ON24 is going to partner with Marketo to help marketers deliver an end-to-end demand generation solution as they integrate with their webinar channel. ON24 is the technology leader that helps companies create live, always-on and personalized digital experiences. ” About ON24.

Marketo 49

Marketo Account Based Marketing Webcast Paid Search Agency 49

Conductor

APRIL 15, 2020

At Conductor, we use organic search data, social media, and demographic insights to discover content topics that will resonate with our audience across all channels. You can’t help them unless you know the questions they’re asking and the problems they’re looking to solve. We’re All in This Together.

B2B Marketing 64

B2B Marketing Enterprise Management Planning Marketing Management 64

Tomorrow People

OCTOBER 12, 2011

At this stage, your content is published, promoted and distributed through social media channels, industry websites, online communities, forums and internet PR channels. It includes online content such as: Articles. White papers. Mobile apps. Giving your content a lifecycle.

Inbound Marketing 120

Inbound Marketing Planning Webcast Buying Cycle 120

Digital B2B Marketing

MARCH 19, 2012

In fact, Sirius Decisions, a research firm focused on B2B markets, predicts more than 75% of leads will be sourced through inbound channels by 2015. Inbound marketing is a clear trend in B2B marketing. Multiple participants said getting the right people to create content was a key challenge, either internal or external.

Inbound Marketing 100

Inbound Marketing B2B Marketing B2B Webcast 100

KoMarketing Associates

MAY 23, 2017

Gain valuable insights by monitoring what’s happening on your Twitter profile and other social media channels to make sure you don’t get deleted, erased, unfollowed or whatever. Twitter provides another channel to show your audience all that you know, and explain why you’re better than the competition.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

illumin

JUNE 27, 2018

Advertisers can now take advantage of technology to deliver ads to channels of communication (in addition to AM / FM radio), which provide listeners with greater choice, control and customization of their experience and therefore give advertisers greater ability to target and connect intelligently with audiences. . This includes U.S.

Ads 40

Ads Allocation Advertising Agencies Webcast 40

Marketing Insider Group

APRIL 24, 2012

And stop there…create a webcast from the content featuring the customer. Define the buyer stages, channels and personas of the people whose business you want to earn. Profile who they are, what challenges they faced that led them to your solution, and how they traveled the journey to a solution. Write a blog post.

Marketing Budget 100

Marketing Budget Paid Search Agency Companies Cost per Acquisition 100

Marketing Insider Group

MAY 24, 2012

In a perfect example of content marketing itself, Rebecca Lieb (@ lieblink ) with support from Jeremiah Owyang (@ jowyang ) from Altimeter have delivered a Content Marketing ebook , webcast , blog post , book and slideshare presentation on what they call “The New Marketing Equation. Why Organizations Must Rebalance.”

Top of Funnel 100

Top of Funnel Advertising Agencies Content Marketing Work Management 100

Everything Technology Marketing

JANUARY 31, 2012

Social media will continue to be more tightly integrated into traditional tactics such as email, webcasts, and content assets as an additional channel to broaden the reach of marketing messages and drive conversations with prospects. 2 – Content marketing Content marketing went mainstream in 2011.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Content4Demand

DECEMBER 6, 2019

They can be produced, distributed and amplified via social channels quickly, so you can get a timely case study in front of buyers fast by referencing it in your blog post. On the live webcast, it also gives attendees an opportunity to ask your customer questions. Source: 2019 Content Preferences Survey Report.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55