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Email Marketing Certification: Welcome the First Litmus-Certified Email Pros

Litmus

Overall campaign strategy and multi-channel awareness of content, visuals, calls-to-action, and audience segmentation. Val Geisler. Collaboration with other teams and stakeholders. Forward-thinking mindset in goal creation, continuing the campaign past initial launch, and setup of post-campaign review session. Sarah Fargusson.

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Social Customer Care 101: 6 Tips to Follow

BenchmarkONE

Everyone uses social media, so it’s no wonder that businesses market their products and services on these channels to reach out to their target audience. The more communication channels your company uses, the harder it is for customer service representatives to keep track of all conversations and provide excellent customer service.

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Level Up Your Email Skills: What You’ll Learn at our Litmus Live 2019 Workshops

Litmus

That’s why we’re thrilled to have email guru Val Geisler join us in Boston and San Francisco with her workshop, From Onboarding to Re-Engagement: Driving Business with Lifecycle Campaigns. Along with technical enhancements, the skill sets of your team are critical in supporting your email channel. Level: For Everyone.

VALS 49
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Email inspiration: 16 places to look for exciting email examples

Litmus

Then there are communities like the Email Geeks Slack channel and Women of Email (which has an active Facebook group) where you can chat with other folks in email marketing and get or give help to others in the industry. The Open Rates Newsletter from Val Geisler. Phrasee’s newsletter.

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Don’t Fear Chatbots If You Have a Rich Content Strategy

Content Marketing Institute

NLP-based bots are the front ends to more sophisticated cognitive systems, as Val Swisher explained in a presentation on natural language processing at the Intelligent Content Conference. A careful task analysis can help you decide where channel handoffs make sense. “The temperature right now in” is a fixed response.

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59 Female Marketing and Growth Experts You Should be Following

Hubspot

Last week, one of my colleagues stumbled across a list of marketing influencers and shared it in our team's Slack channel. Val Geisler @Lovevalgeisler. Val is a email strategist and copywriter, and helps B2C businesses focused on MRR increase conversions through email. Jes Kirkwood @Jeskirkwood. Rhea Drysdale @Rhea.

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Five Best Practices of Instagram Ads for B2B Companies

Webbiquity

Guest post by Val Razo. With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. Val also writes for digital marketing blogs to get in touch with like-minded people.