KoMarketing Associates

FEBRUARY 10, 2021

The most basic elements of search results are titles, descriptions, and URLs. Search Result URL Information. An optimized URL (web address) should be easily readable for the human eye, explain to search engines what the page is about, and clearly outline the structure of the website. Best Practices for URLs.

SERP 295

SERP Features Google Top of Funnel 295

Marketing Insider Group

NOVEMBER 24, 2020

Go to Acquisition > All Traffic > Channels. At this point, you’ll see all the channels driving traffic to your website. First, you want to continue to boost visibility in distribution channels for those pages that are ranking well. You can paste in the URL of the page and then find the top organic keywords for that page.

Marketing Analytics Tools 363

Marketing Analytics Tools Analytics Google Content Marketing 363

Anyword

APRIL 27, 2023

Try it out → More Powerful Social Media Templates Anyword’s organic social media templates have just been upgraded with a suite of new features designed to boost engagement on your social channels! Generate Post Copy from a URL Social media marketers are pressed for time.

Social Media 98

Social Media Template Media Viral Marketing 98

Biznology

JULY 13, 2017

Hashtags are among the more popular channels to track the effectiveness of offline campaigns. TV commercials routinely nudge viewers to express their support for a cause or to participate in a contest by posting specific hashtags on social media channels like Facebook or Twitter. Relative performance. Google-forwarding phone number.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing & Strategy 132

Martech

MARCH 15, 2024

LinkedIn is a key B2B marketing channel. Once logged in, search for a person (by name) who is a 1st or 2nd-degree connection, or input the URL of the content you want to sponsor. Now, businesses have the option to promote posts from non-employees too. Dig deeper: The B2B CEO’s social media checklist Why we care.

Linkedin 87

Linkedin Organization B2B Thought Leadership Branding 87

Launch Marketing

OCTOBER 18, 2023

Whether this is your first website or a redesign, here are a few core things to test after your website launch: Links: Check your URLs are properly structured. URL: Your keyword should also be in the URL and it should be no longer than 75 characters. Another channel to reach a broad audience is through social media.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Marketing Insider Group

JANUARY 4, 2021

There are technical aspects, including URL formatting, meta descriptions, and alt tags. Determine what channels you’ll use—social media, email marketing, third-party websites, etc. Organic social media can be a great channel for SaaS small businesses to drive growth. Channels: What makes sense for your audience?

Growth Marketing 360

Growth Marketing Marketing & Strategy Marketing Strategy Marketing Automation Services 360

Optinmonster

JULY 28, 2022

UTM (Urchin Tracking Module) tags, also known as UTM codes or UTM parameters, are little snippets of text added to a URL. Here’s an example of a custom URL with UTM tags: <a href="[link]. And you might use yet another custom URL on your ad campaigns: [link]. All the text after the ? are different UTM tags.

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

Optinmonster

MARCH 21, 2024

However, you can edit that anchor text or use the URL in the code to turn any button, image, or text on your site into a MonsterLink. You can also easily retrieve your popup campaign’s URL at any time. Select Redirect to a URL. Add the link to your lead magnet in the Redirect URL field.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Marketing Insider Group

MAY 30, 2023

Begin by collecting data from each of your communication channels, which may include: Social media: Most social media platforms have built-in tools for tracking metrics, such as engagement rates, follower growth, and post reach. Use data visualization tools like charts and graphs to bring each channel’s performance to life.

Work Management 296

Work Management Marketing Management Budget Programs Allocation 296

Litmus

MARCH 11, 2024

As gatekeepers to the most effective marketing channel , email marketers have to hold themselves to a level of perfectionism. This includes updating image files, adjusting live content, redirecting URLs or links, and clarifying messaging on the landing page. Your heart drops. Your career flashes before your eyes. Panic ensues.

Email Marketing 110

Email Marketing Work Management Marketing Management Paid Search Agency 110

Salesforce Marketing Cloud

NOVEMBER 16, 2023

Today, referrals are done with unique URLs that track engagement. Companies track the URL so you both receive a promotion on your next purchase or another reward. You can reach out to advocates on their preferred channels by connecting email journeys via Marketing Cloud and e-commerce widgets via Commerce Cloud.

Work Management 124

Work Management Planning Marketing Management Loyalty 124

Biznology

JULY 7, 2021

Over the last couple of years, Connected TV, via channels like Hulu and IMDB, has emerged as a productive new advertising medium. You can also use your first party data for targeting and retargeting, to existing names as well as lookalikes, the same way you would in other digital media channels. Omni-channel integration.

Advertisements 171

Advertisements Advertising Multi-Touch Attribution B2B Marketing 171

Martech

MAY 3, 2023

Dig deeper: 3 ways to do segmentation in Google Analytics 4 What’s the URL? When you open it you see the default identifier is page title, which isn’t the URL. In the example below I’ve got three different URLs, but the page title looks exactly the same and I cannot tell the difference between them.”

Paid Search Agency 107

Paid Search Agency Marketing Analytics Tools Tips Domain 107

Huptech Web

SEPTEMBER 22, 2023

UTM parameters, short for Urchin Tracking Module Parameters, are tags added to your URLs that help you track the performance of your marketing efforts. Consider UTM Parameters as identifiers you attach to your URLs to show your analytics tools where the traffic comes from and why. Breaking Down the UTM Parameters! Keep reading!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Top Rank Marketing

OCTOBER 30, 2023

There are so many tactics, channels, metrics and tools involved with modern SEO that trying to keep them all straight can be downright scary! This includes optimizing content, headings, meta tags, and URLs. With any B2B marketing strategy, it’s easy to get lost in the jargon. This is definitely true of search engine optimization.

Search Marketing 116

Search Marketing SEO Mobile Advertising Long Tail Marketing 116

Convert

SEPTEMBER 27, 2021

For illustration purposes, I’ll be detailing this process using Convert’s Split URL option. In the Shopify app, go find your live theme in Sales Channels > Online Store , then Themes : Then, pick the second theme you want to test from the Theme Library : 2. Go to Sales Channels > Online Store > Themes > More Actions > Edit Code.

Banners 93

Banners Template eCommerce Analytics 93

RebelMouse

OCTOBER 19, 2023

Editors can update the URL, meta description, and so on to optimize around those keywords. Any URL can be tested with Search Console’s URL Inspection tool to make sure it’s indexed and being read properly. They recommended Google Trends as another keyword-generating tool.

Google 96

Google Keywords API FAQ 96

Launch Marketing

FEBRUARY 28, 2024

Utilize a Mix of Marketing Channels There have never been more channels and opportunities to distribute content than there are today. Creating a presence across digital and traditional marketing channels is critical in the manufacturing space to reach target prospects. On-page content optimization. Technical SEO.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Planning 62

Martech

APRIL 28, 2022

After realizing they were missing out on a highly relevant audience from a marketing podcast, the team set up a chatbot on their site with a specific keyword and custom URL. Then, they asked the podcast host to share the keyword and URL with their listeners, directing them to the site. Customer journey analytics: A snapshot.

Marketing Automation Services 113

Marketing Automation Services Touchpoints Word of Mouth Vendors 113

Convince & Convert

JULY 14, 2021

Instagram is one of those marketing channels that cannot be used without tools. Try using different URL parameters to track your traffic from different campaigns. Finteza allows users to easily set URL parameters using their free WordPress plugin. Here’s a good list to target those. Use Solid Instagram Tools. Conclusion.

Marketing Strategy 217

Marketing Strategy Marketing & Strategy Planning Social Media 217

ConvertKit

JUNE 21, 2021

Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. After customizing your landing page, get the unique URL by clicking Share : Get your URL to share your landing page. Pick your digital marketing channels. Enter our product launch timeline.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Martech

JUNE 15, 2023

With more screens and more premium locations, brands have better opportunities to reach their target audiences and integrate DOOH into multi-channel campaigns. This could be tracked by using unique URLs or QR codes in the ads, and then monitoring the website traffic coming from those specific URLs or QR codes.

Paid Search Agency 121

Paid Search Agency Optimization Ads Mobile Advertising 121

Sprout Social

JANUARY 24, 2024

Not all social channels tell you both reach and impressions. Use social media management tools to track audience growth across channels. Home Depot, for example, partnered with the fashion blogger, The Mother Chick, to promote its products via tracked URLs. Ahrefs, SEMrush, etc.)

Paid Content 98

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 98

Sprout Social

APRIL 26, 2023

And as mentioned earlier—several of the text-only, social-first posts were in our top 10 posts across all of our channels during our testing month. Design platform-first posts Creating posts designed to look native to the platform you’re posting on is like “speaking the language” of the social channel. Not to mention, it works.

Linkedin 105

Linkedin Ad Frequency Social Media Marketing Analytics Tools 105

Anyword

OCTOBER 3, 2023

Step 1: Connect Your Channels The first step is to connect your channels to let Anyword’s AI analyze and identify your talking points. You will see them listed by channel under the High-Performing Talking Points section under the Copy Intelligence tab. And it happens to be today’s Instant Tip: High-Performing Talking Points.

Landing Pages 52

Landing Pages Content Training Creativity 52

SmartBug Media

FEBRUARY 27, 2023

You need to make sure you have all URLs and content exported before any move is made because you want all of it to be migrated over to HubSpot. If URL changes are being made, you'll also want to make a 301 redirect map in order for all the old URLs to point to the corresponding new ones.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Adobe Experience Cloud Blog

MAY 2, 2017

The implication for marketers is that they need to think holistically about the customer experience, using and integrating relevant channels and touchpoints. Here are 4 ways you can start closing the gap between offline and online channels for your organization: 1. Use Vanity URLs to Drive Offline Traffic Online.

Work Management 134

Work Management Marketing Management Paid Search Agency Thought Leadership 134

illumin

JANUARY 30, 2024

Provide DKIM-Signed unsubscribe URLs and tracking links. Create separate email channels. These include: Create a DMARC record. Google and Yahoo will now require that large bulk senders have a DMARC record with an enforcement policy of ‘p=none.’ Prepare for increased email deferrals.

Email Marketing 104

Email Marketing Google CAN-SPAM Validation 104

Sprout Social

FEBRUARY 15, 2023

If you’ve been wondering how to start a YouTube channel but haven’t jumped in yet, this is your sign to get started. How to create a YouTube channel in 5 steps Whether you need the 101-level breakdown, or just a refresher, feel free to go straight to whichever section you need most. Then, select Create a channel from the drop-down.

Youtube 86

Youtube Advertising Channels Brand Identity Branding 86

ConvertKit

MARCH 15, 2021

Deliverability tip of the month: Not all URLs in emails are treated equally! One common mistake that senders make is to paste a link URL directly into their email. First, it’s important to know that all links in emails sent through ConvertKit (and most ESPs) are going to be tracking links that reroute to the URL you’re linking to.

Deliverability 93

Deliverability Click Rate CAN-SPAM Open Rate 93

RebelMouse

NOVEMBER 19, 2023

There are many other benefits, such as getting a diversified source of traffic, SEO uplift by having canonical URLs pointed back to your site, and revenue opportunities. Recommended topics and publishers in MSN My Channels. Publishing on MSN can benefit SEO since canonical URLs point back to your site.

Cost Per Thousand 52

Cost Per Thousand CPM RSS Industry CMS 52

SmarkLabs

JANUARY 6, 2023

UTM codes (Urchin Tracking Module codes) are small snippets of code that you can add to a URL to track the source, medium, and campaign name of the traffic that is driven to your website. To create a UTM code, you’ll need to add a query string to the end of a URL. One way to do this is by using UTM codes. How UTM Codes Work.

B2B Marketing 52

B2B Marketing Marketing Analytics Tools Banner Ads B2B 52

Go Beyond SEO

APRIL 4, 2024

This includes optimizing page titles, headings, URLs, and image alt tags. By incorporating location-specific keywords throughout your website’s content, meta tags, and URLs, search engines can better understand the relevance of your business to local search queries.

SEO 60

SEO Business Ideal Customer Profiles Lead Scoring 60

Anyword

APRIL 6, 2022

When starting a task, an AI writer requires minimal information, such as keywords, a URL, and perhaps a product description. Traditionally, a marketer is responsible for the copywriter, and assigns them tasks based on what channels and copy types need to be generated. And, again, they must repeat this process across all channels.

Marketing AI 98

Marketing AI Copywriting Paid Search Agency Landing Pages 98

Conductor

MAY 27, 2020

URL Structure. A simplified URL structure is your first, best action item. Here are the rules: Keep URLs short. When a reader finds you on search, they should be able to tell from the URL what’s in the content. More info is available at Google’s Consolidate Duplicate URLs help page. Content Guideline.

SEO 110

SEO SERP Keywords Tagging 110

Hubspot

APRIL 7, 2019

Luckily, you can prove all of that with a few special codes added to the end of your URLs: They are called UTM codes. UTM codes are snippets of text added to the end of a URL to help you track where website traffic comes from if users click a link to this URL. What are UTM codes? What can UTM codes track?

Budget Programs 101

Budget Programs Marketing Analytics Tools Advertising Mediums Hubspot 101