Paul Gillin

JANUARY 26, 2016

I was delighted when B2B Marketing Zone – a website and newsletter that I devour – asked me to be one of 25 contributors to its “ B2B Marketing Trends for 2016 ” e-book. Channels and tactics will come last, not first anymore, at last.” – J-P De Clerck. “Is

Peer-to-peer 50

Peer-to-peer B2B Marketing Trends Sales Qualified Leads 50

Paul Gillin

JANUARY 24, 2013

Customers are taking their complaints about companies and products to the Internet in record numbers, and a new book tells what is driving this trend and how businesses can avoid being victims of customer attacks. Recent research has shown that 70% of large companies have experienced an attack on their reputations during last two years.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

AUGUST 9, 2012

It’s also established the popular microblog service as a prime channel for customer complaints and a favored tool of the critics we call “Casual Complainers.” Instead of relying on just one channel for information, you tap into the collective reports of many. Updates are instantaneous, which makes Twitter a valuable news tool.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

JUNE 24, 2010

For the last three years, your renewal rate has been about 40% annually, so you can reasonably expect that trend to continue. Start with sales trends, match them to Web activity and look for the metrics that correlate most closely. Suppose you license e-mail marketing services to customers on a subscription basis.

ROI 50

ROI Paid Content Social Marketing Webcast 50