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Marketing Craftmanship

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An End to B2B Social Media Madness

Marketing Craftmanship

Every company needed desktop publishing; corporate bean counters promoted the cost savings; anyone who learned how to use the software claimed to be a graphic designer, and the trend resulted in the most unprofessional and ineffective marketing & sales collateral every produced. Build Your LinkedIn Presence.

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The Attention Web: What B2B Marketers Need to Know

Marketing Craftmanship

For B2B marketers who are too busy to keep up-to-date on every marketing trend and buzzword, here are a few thoughts on all the current noise about the Attention Web : Attention as a marketing asset is not a new concept: Top-of-mind awareness has always served as a cornerstone of effective B2B marketing.