KoMarketing Associates

SEPTEMBER 28, 2022

The Growth of Social as a Marketing Channel. As influencer marketing continues to expand, previous research suggests that social media’s growth in importance as a channel may be related. Additionally, most marketers said it has been their most effective channel for acquiring new customers as of late.

Advertising Agencies 209

Advertising Agencies Custom Publishing Social Media Inbound Marketing 209

KoMarketing Associates

DECEMBER 14, 2022

Many marketers have begun using social media as a means to connect to customers and prospects, but new research indicates that not everyone is extremely confident in the return-on-investment (ROI) of this channel. ROI Remains a Top Concern for Executive-Level Marketers.

Social Media 240

Social Media ROI Social Marketing Media 240

KoMarketing Associates

AUGUST 10, 2021

Nearly 48% say they are using it to develop creative content , and 32% claim to use it to analyze trends. B2B Marketers and Social Media Channels. Among the social channels being leveraged, previous research suggested that B2B marketers, in particular, were turning to Instagram more frequently.

Social Media 287

Social Media Marketing Report Social Marketing Organization 287

KoMarketing Associates

AUGUST 31, 2021

MeritB2B recently published its “Q2 2021 Marketing Trends Report,” and statistics showed the majority of B2B marketers (50%) believe campaign attribution is the most important measurement to invest in, highlighting the value of tying data back to its source. Finding Value in Social Media Marketing Data.

B2B Marketing 244

B2B Marketing B2B Statistics Intent Data 244

KoMarketing Associates

AUGUST 11, 2021

As marketers leverage social media channels to resonate with their target audiences, new research indicates that Instagram, in particular, will continue to lead their efforts. The majority of respondents (78%) said that Facebook is still their most effective social media channel in terms of achieving business goals.

Social Media 296

Social Media Youtube Statistics Marketing Report 296

KoMarketing Associates

MAY 5, 2021

Cheetah Digital recently published its “Digital Consumer Trends Index 2021,” and statistics indicated that email is still overwhelmingly the number one driver of sales, with it outperforming SMS by 92% and banner ads by 39%. This was followed by content marketing (39%), display advertising (38%) and email marketing (33%).

Marketing Report 282

Marketing Report Email Marketing Banner Ads SMS 282

KoMarketing Associates

JANUARY 20, 2022

Hootsuite recently published the results of its “Social Trends 2022” survey, and statistics suggested that the majority of marketers (51%) are still struggling to consistently produce creative content for social media platforms. This was followed by website (67%), search/PPC (39%), and email (37%).

Social Media 243

Social Media Creativity Social Marketing Media 243

KoMarketing Associates

JULY 21, 2020

As B2B marketers turn to social media to reach out to customers and prospects, new research suggests that Facebook still reigns supreme as a go-to channel. Although Facebook remains a top channel for marketers, previous research shows that organizations have been investing less in the news feed feature of the site as of late.

Social Media 293

Social Media Marketing Report Facebook Social Marketing 293

KoMarketing Associates

JULY 20, 2021

Ascend2 recently published “The State of Lead Nurturing” report, and statistics showed that out of all of the digital channels used during the lead nurturing process, email (69%) leads the way. Cheetah Digital conducted its “Digital Consumer Trends Index 2021” report, and data showed that email is still overwhelmingly the top driver of sales.

Lead Nurturing 295

Lead Nurturing Allocation Email Marketing Banner Ads 295

KoMarketing Associates

MAY 18, 2022

Approximately 46% have cross-channel data integration in place, but 43% intend to develop it in the future. Experian released the results of a survey detailing global trends in data management, and statistics suggested that most organizations (52%) are still making the customer experience a top priority.

Marketing Report 239

Marketing Report Analytics Planning Statistics 239

KoMarketing Associates

APRIL 13, 2022

Oracle and Ascend2 recently teamed up to publish the “Marketing Trends 2022” report, and statistics indicated that 43% of marketing organizations intend to add personalized content marketing and offers to their strategies in the coming months. “AI

Personalization 239

Personalization Marketing Budget Content Statistics 239

KoMarketing Associates

OCTOBER 12, 2015

In addition to sponsoring the program and participating in roundtable discussions on social media and online marketing initiatives, I spoke on a panel discussing trends and best practices in digital marketing, with a focus on social media and mobile device adoption. Global Digital Marketing Snapshot. billion active users online (+7.6%

Mobile Marketing 120

Mobile Marketing Social Media Trends Social Marketing 120

KoMarketing Associates

MAY 5, 2021

But what are the strategies, tactics, and trends behind measuring content marketing performance for B2B marketers? Two-thirds (66%) of marketers operating in the B2B channel find it difficult to measure the performance of a content marketing strategy compared to only one-third (34%) who find it to be either moderately or extremely easy.

B2B Marketing 279

B2B Marketing Planning Content Marketing B2B 279

KoMarketing Associates

AUGUST 22, 2012

To address the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities, marketers now have access to the “Trends in Industrial Marketing 2012” report from GlobalSpec. to search for and discover information relevant to their needs.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

KoMarketing Associates

SEPTEMBER 22, 2021

In order to strengthen your strategy, you’ll want to stay up to date with the latest trends and statistics. Amplifying your content properly will help to ensure that your content reaches the intended audience, this can be done through a variety of channels, including social media or email. 2021 State of B2B Digital Marketing.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

NOVEMBER 9, 2021

Cordial published its “Cross-Channel Marketing Study,” and statistics indicated that over the last year, most marketers (61%) have grown their email subscription list. Cheetah Digital released its “Digital Consumer Trends Index 2021” report, and data suggested that email is still overwhelmingly the top driver of sales.

Email Marketing 235

Email Marketing Banner Ads SMS Banners 235

KoMarketing Associates

NOVEMBER 15, 2016

With this in mind, we’ve pulled together a list of ten digital marketing trends that should be considered by all when thinking about next year’s content strategy. Numbers behind this trend : It’s no secret that video is becoming an essential component of successful content marketing strategies. Video Is Leading to ROI.

Trends 60

Trends B2B Marketing Webinar Metrics Marketing & Strategy 60

KoMarketing Associates

JUNE 30, 2021

We’ll also draw from three major trends in B2B lead generation as we review which lead generation metrics to track: lead quality, lead qualification, and lead nurturing. Tracking Lead Generation Media Channels. At least one of the lead generation metrics you track should be which media channels work best for you. They change.

Lead Generation 223

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 223

KoMarketing Associates

APRIL 28, 2021

HootSuite recently published its “Social Trends 2021” report, and statistics showed that the overwhelming majority of marketers (61%) intend to increase their investment in Instagram for the remainder of the year. Interestingly, Instagram was not at the top of the list of the most effective social media channels for reaching business goals.

Planning 203

Planning Social Media Advertising Benchmark Youtube 203

KoMarketing Associates

APRIL 10, 2020

Focus on aspects of website performance that are specifically responsible for downward trends and optimize accordingly. Analyze The Trends. If Google Search Console isn’t a viable option, Google Trends can help illustrate interest over time for particular keyword targets and themes. Dig Into The Details.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

KoMarketing Associates

APRIL 16, 2020

Although social media marketers are not entirely focused on Facebook and Instagram news feeds, they are not giving up on these channels entirely, according to new research. Socialbakers recently published the “Social Media Trends Report,” gathering data from the fourth quarter of 2019. one year later.

Social Media 156

Social Media Marketing Report Facebook Social Marketing 156

KoMarketing Associates

DECEMBER 19, 2019

Marketers are constantly striving to provide a consistent customer experience across all of their channels, but new research suggests that many are still struggling to achieve this goal. This is not the first time that statistics have indicated marketers are struggling to achieve their customer experience goals.

Marketing Report 159

Marketing Report Customer Satisfaction Touchpoints Statistics 159

KoMarketing Associates

MAY 6, 2020

Keeping messaging up-to-date and in line with trending topics across social media platforms is also critical to success, especially as more companies start promoting online events. . I shared my insights into a key trend for social media in 2020 in a recent eBook on Search Engine Journal. Don’t Forget About Influencer Marketing.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

FEBRUARY 23, 2021

Although marketers have explored a wide array of social media channels, new research suggests that they are still doing most of their posting on Facebook, above all else. Rival IQ recently published its “Social Media Industry Benchmark Report,” and statistics showed that across all industries, marketers post an average of 5.5

Marketing Report 175

Marketing Report Facebook Social Media Advertising Benchmark 175

KoMarketing Associates

MARCH 31, 2020

Merkle recently published its “2020 Customer Engagement Report” for the first quarter of 2020, and statistics showed that 88% of marketers have moved from traditional campaign activities to more omni-channel strategies, in part to further engage customers and personalize the overall customer experience.

Marketing Report 157

Marketing Report Personalization Statistics Custom Publishing 157

KoMarketing Associates

FEBRUARY 5, 2020

Adobe recently published the “2020 Digital Trends” report, and statistics showed that 25% of CX leaders and 23% of mainstream marketers will be focused on targeting and personalization at their organization in 2020. That being said, just 7% said they were “well above the competition” when it comes to actually achieving this goal.

Marketing Report 156

Marketing Report Statistics Custom Publishing Paid Search Agency 156

KoMarketing Associates

APRIL 3, 2019

Spiceworks recently surveyed more than 350 B2B marketers to gauge which trends are on the rise and gaining hype among professionals in the field. Statistics showed that the most mainstream trends are currently video marketing (68 percent), ABM strategy (64 percent) and on-demand content strategy (55 percent).

Account Based Marketing 142

Account Based Marketing Marketing Report ABM B2B Marketing 142

KoMarketing Associates

DECEMBER 5, 2017

We’re also now pushing our paid digital strategy in SEM, online display, and content syndication more holistically and strategically so more investments in those channels are increasingly important to us. . The shakeout of how this looks for each client varies but there are some trends that I foresee for 2018.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

MARCH 18, 2020

Although influencer marketing may seem like a new trend, previous research shows that marketers have been deploying this tactic for months. About 74% of marketers use influencer content in other channels, and 57% said that the content outperforms brand-created content.

Marketing Report 157

Marketing Report Effectiveness Advertising Benchmark Statistics 157

KoMarketing Associates

FEBRUARY 26, 2020

Approximately 27.48% of marketers state that between 21 and 40% of their traffic comes from mobile, while 24.83% say that between 41 and 60% of their traffic is derived from this channel. Because of this growing trend, 28.15% of marketers claim that they already have a company website that is mobile-responsive.

Mobile Marketing 156

Mobile Marketing Marketing Report Paid Search Agency Mobile Advertising 156

KoMarketing Associates

DECEMBER 17, 2019

About 82% have toolsets to prioritize and coordinate personalized customer experiences across channels, and 89% have organizational structure to execute a personalized multi-channel marketing plan. In addition, marketers are using several data points to achieve their customer personalization goals.

Marketing Report 159

Marketing Report Marketing Budget Creation Planning Personalization 159

KoMarketing Associates

JANUARY 21, 2020

In addition to basing your new strategies on past performance and competitors, it is important to incorporate new industry and platform trends. There are a few key trends to consider for your B2B social media strategy in 2020. B2B digital marketers have an opportunity to directly engage with their audience through these channels.

Paid Content 157

Paid Content Social Media Tips Media 157

KoMarketing Associates

JULY 9, 2019

Spiceworks conducted a survey of more than 250 marketers to gauge which trends are on the rise in the B2B realm. Research indicated that the most mainstream trends are currently video marketing (68 percent), ABM strategy (64 percent) and on-demand content strategy (55 percent).

Marketing Report 121

Marketing Report B2B Marketing B2B Purchase Intent 121

KoMarketing Associates

MAY 7, 2019

Spiceworks surveyed more than 250 B2B marketers to determine which trends are on the rise in terms of marketing tactics. The statistics suggested that the most mainstream trends are video marketing (68 percent), followed by ABM strategy (64 percent) and on-demand content strategy (55 percent).

Mobile Marketing 120

Mobile Marketing Spending Allocation Video Marketing 120

KoMarketing Associates

MAY 30, 2019

As marketers continue to look to social media to resonate with their target audience, new research shows that Instagram is leading the way as a top channel. Marin’s Q4 report also covers trends in mobile share and average search CPC’s across popular verticals, including B2B. The Growing Investment in Social Media Marketing.

Social Media 122

Social Media Allocation Social Marketing Advertisements 122

KoMarketing Associates

SEPTEMBER 23, 2020

And when we look back to the B2B marketing automation trends we outlined last year , it’s impressive how far we’ve come in just one year. So as you plan your B2B marketing strategy and budget for the new year, consider each of these B2B marketing automation trends carefully. It may also be why marketing automation is so effective.

Marketing Automation Services 296

Marketing Automation Services Marketing AI Marketing Automation Marketing Budget 296

KoMarketing Associates

JANUARY 16, 2018

The “2017 Trends in Personalization” report from Evergage discovered that 96 percent of marketers believe personalization advances customer relationships. The results found that while 89 percent of marketers believe their campaign strategies are integrated, only 58 percent of customers agree.

Marketing Report 178

Marketing Report Campaigns Effectiveness Planning 178