Industrial Marketing Today

MAY 22, 2012

I am seeing more and more manufacturers and industrial distributors using e-commerce as a sales channel for growth. According to a survey conducted in 2011 by BtoB and Rainmarker Systems, while only 35% of B2B marketers are involved with selling directly online, 58% of those companies have an increasing commitment to the channel.

Advertising Channels 60

Advertising Channels Cable BtoB Distribution 60

Industrial Marketing Today

AUGUST 10, 2012

The online survey addressed the marketing trends, challenges, and expenditures within the engineering, technical, manufacturing, and industrial communities. 68% of these companies will increase spending on Webinars in 2012, making it the top channel where industrial companies will increase spending. Click on the image to enlarge).

Planning 60

Planning Marketing Budget Creation PR Paid Search Agency 60

Industrial Marketing Today

JULY 24, 2012

In another survey of nearly 2,000 B2B marketers, participants were asked, “Please indicate the expected changes to your lead generation budget for the following channels for 2012.”. According to their Trends in Industrial Marketing 2012, it is a close match with some differences. And the survey says…. ThomasNet: ( www.thomasnet.com ).

Lead Generation 60

Lead Generation Tactics Peer-to-peer Generation 60

Industrial Marketing Today

DECEMBER 7, 2011

B2B companies are spending more of their marketing budgets on channels such as trade shows, Website design, management and optimization and e-mail marketing. Those three marketing channels received the largest allocation of the budget. Not surprisingly, they tend to spend less on trade shows.

B2B Marketing 60

B2B Marketing Trade Show Allocation B2B 60

Industrial Marketing Today

NOVEMBER 22, 2011

Surviving the economic turmoil and thriving while bucking the offshoring trend are major accomplishments that need to be recognized. Visit Cool Stuff Being Made’s YouTube channel for more manufacturing videos. I’ve selected three for this post because they are about small manufacturers in the US. Click here to view the embedded video.

Youtube 60

Youtube Video Marketing Trends Advertising Channels 60

Industrial Marketing Today

SEPTEMBER 1, 2011

E-mail marketing to a house list continues to be the top marketing channel for many industrial companies and manufacturers according to Trends in Industrial Marketing 2011 from GlobalSpec. However, that doesn’t necessarily mean that industrial marketers are very happy with the results.

Relevance 60

Relevance List Brokers Opt-out Marketing Analytics Tools 60

Industrial Marketing Today

MARCH 23, 2012

Source: 2011 GlobalSpec Marketing Trends Survey). Get together with your sales team, channel partners, product engineers and sales support people. (Source: 2011 GlobalSpec Economic Outlook Survey). Pick their brains for what they know and are hearing from your customers.

Marketing Websites 60

Marketing Websites Marketing Budget Creation Budget Programs Marketing Proposals 60