Everything Technology Marketing

MAY 31, 2011

SlideShare views for the new report " 2011 B2B Content Marketing Trends " are off the charts - looks like we have a topic that is really resonating with B2B marketers. The most popular channels to deliver content: website, live events, email. Companies spend an average of 20 percent of their budgets on content marketing.

Marketing Report 100

Marketing Report Trends B2B Marketing Content Marketing 100

Everything Technology Marketing

OCTOBER 22, 2010

The growing trend of utilizing inbound marketing tactics is a result of the changed buying behaviors of B2B buyers and the perceived cost effectiveness of these marketing channels. this year over 2009.

Marketing Budget 100

Marketing Budget Allocation B2B Marketing Trends 100

Everything Technology Marketing

JANUARY 1, 2011

Here are the key trends that B2B marketing professionals think are shaping B2B marketing in 2011. Here are the key trends that B2B marketing professionals think are shaping B2B marketing in 2011. I asked you to rank the marketing areas you think will become more important in 2011.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

Everything Technology Marketing

JANUARY 31, 2012

Social media will continue to be more tightly integrated into traditional tactics such as email, webcasts, and content assets as an additional channel to broaden the reach of marketing messages and drive conversations with prospects. 2 – Content marketing Content marketing went mainstream in 2011.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Everything Technology Marketing

MARCH 27, 2010

As the CEO, you most likely expect your marketing organization to allocate its marketing dollars, people and time toward your most profitable channels and your most profitable customers. Therefore you’ve probably have already chartered your marketing team to collect relevant customer-related information.

Allocation 100

Allocation Marketing Automation Services Psychographics Cross-Selling 100

Everything Technology Marketing

FEBRUARY 19, 2011

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Everything Technology Marketing

OCTOBER 10, 2010

Go to Market / Buying Preference What is your target markets' preference in procuring solutions, channel/direct preference? Price Sensitivity Do you position your product in segments that are price sensitive and invite vendors to complete on price or segments that pay a premium for a solution that is highly differentiated?

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100