3 Email Deliverability Mistakes You’re Making Right Now
DiscoverOrg
OCTOBER 4, 2016
We guess that if you spend any significant effort on email marketing, then you’ve seen these recent trends in the last 12-18 months: plummeting open rates, dwindling click rates, and skyrocketing bounce rates. But the truth is that 72% of Americans still prefer email as their primary channel of communication with businesses.
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