Chris Koch

OCTOBER 7, 2011

They are more likely to encounter our content through search than through the social media channels themselves. They blame the channel rather than blaming their company’s lack of commitment. But at this point, buyers are trolling for good ideas, insight into industry trends, and news. What do you think? Related articles.

Social Media 100

Social Media B2B Thought Leadership Media Peer-to-peer 100

Chris Koch

OCTOBER 7, 2011

They are more likely to encounter our content through search than through the social media channels themselves. They blame the channel rather than blaming their company’s lack of commitment. But at this point, buyers are trolling for good ideas, insight into industry trends, and news. What do you think? Related articles.

Social Media 100

Social Media B2B Thought Leadership Media Peer-to-peer 100

Chris Koch

FEBRUARY 24, 2010

I’m hoping that all the articles, books, and blogs I’m seeing that look at B2B social media strategy in isolation are a function of our excitement over this new channel (and don’t get me wrong; it is really, really exciting). Social media is another channel—one of many—for making the connection and building the relationship with customers.

Social Media 100

Social Media Marketing Strategy Marketing & Strategy B2B Thought Leadership 100

Chris Koch

MARCH 4, 2011

There so many channels out there and so little time. Start with a good idea and the channel questions will resolve themselves. Marketers need to invest their money where B2B publications used to invest it—in constantly researching their target audiences and identifying the trends and ideas that are most relevant to them.

B2B Thought Leadership 100

B2B Thought Leadership Advertising Agencies B2B Marketing Paid Search Agency 100

Chris Koch

MARCH 19, 2010

Trend the conversation. Some organizations have created support channels for employees to ask questions about the guidelines. Managing the conversation gives you a way to keep your target audience’s interest by bringing in conversations from other marketing channels and giving them a permanent home. Closely observe behavior.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Chris Koch

JANUARY 22, 2010

We track the marketing mix (including PR) over time against trends in sales. This is the number of articles or blog posts that mention the product or service measured against the trend in sales. Techniques include measuring the: Value of impressions. Lots of variables there. Return on media impact. Again, tough to isolate PR’s role.

Social Media 100

Social Media ROI Lead Ranking RSS 100