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Buzz Marketing for Technology

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Using Hashtags as Strategic Objects

Buzz Marketing for Technology

At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. Posted in Hashtags Twitter. Hashtags have been around for a while.

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6 Things to Keep in Mind When Replatforming

Buzz Marketing for Technology

As the shelf life of ecommerce sites gets shorter, it becomes harder for marketers to balance the latest trends while maintaining a seamless customer experience. Posted in Business Intelligence Testing. Stay focused. A big replatforming no-no is trying to fix too many problems at once.

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eLearning 2.0 Technologies and Concepts: Start Pages as Environments for Self-Organized Learners

Buzz Marketing for Technology

I offered a model of an environment with six channels for: authoring, syndicating information, communication, collaboration and networking, researching, and evaluation. Each channel is implemented with existing components, including html and link components and widgets. The Students' Long Tail - Continuation or Trends i.

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Social Media Budget Ratio in B2B Marketing

Buzz Marketing for Technology

They recently put out a 2010 Budget and Allocations trends document which surveyed the membership to gave you the chart above. According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work.

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Secrets of Social Media Marketing – a podcast with Paul Gillin

Buzz Marketing for Technology

Paul specializes in advising business-to-business marketers on strategies to optimize their use of online channels to reach buyers cost-effectively. He has also spoken at scores of other events about technology trends and social media. His second book, Secrets of Social Media Marketing, will be published in the fall of 2008.

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KM Edge: Where the best in Knowledge Management come together

Buzz Marketing for Technology

Carr argues that, for most people, the Web is becoming the primary channel through which information is absorbed and processed. One article that has generated particular attention is Nicholas Carrs "Is Google Making Us Stupid?" in the July/August issue of The Atlantic. KMstrategy. knowledge transfer. lessons learned. maturity model.

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TruthForce! | How Wiki Software is Changing Communication

Buzz Marketing for Technology

Its debatable whether encouraging public input is a good way to increase efficiency, but the move is the latest example of a quickly growing trend.

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