B2B Marketing Traction

JANUARY 3, 2014

I used to tell clients to think of Twitter as a radio station, but it’s much more than a sales or marketing broadcast channel. Although technically this is not a tactic… …as always, the best marketing is planned strategically, using deep knowledge of customer needs and marketplace trends.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

SEPTEMBER 18, 2015

Some of its products were more innovative than most in the industry and focused on a particular trend in the product space. With the variety of social media marketing channels, it’s even more challenging to do this right and to be consistent. The other was a larger brand that had grown through acquisition.

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

NOVEMBER 23, 2011

The book was about how social media was emerging as a marketing channel that sellers needed to pay attention to. What trends would you add? Citizen Marketing and Social Media. In 2007 Ben McConnell and Jackie Huba wrote the book, Citizen Marketing. ” What say you? Agree, disagree?

B2B Marketing 100

B2B Marketing Trends Paid Search Agency Advertising Agencies 100