Marketing Insider Group

DECEMBER 29, 2020

It now accounts for about 80% of all marketing channel budgets. We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. Top B2B Digital Marketing Trends for 2021. Personalization will arguably be the most crucial trend in the future of marketing. Personalization.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Trade Press Services

FEBRUARY 26, 2024

For many years, “creating enough content” was cited by marketers responding to the Content Marketing Institute’s annual State of Marketing survey as their top challenge. Content creation tools and distribution channels have made developing and sharing B2B marketing content easier than ever.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Martech

DECEMBER 13, 2023

As the new year dawns, the confluence of AI with existing frameworks will allow many to surge forward into new content streams and opportunities to connect with audiences via new channels. ” In 2024, we should expect to see this trend continue but also to become more sophisticated.

CMS Development 110

CMS Development SEO Trends API 110

Martech

NOVEMBER 15, 2023

Here are the trends we’re watching for Black Friday and throughout the rest of the ever-expanding holiday calendar. Nearly half (42%) of consumers will begin their holiday shopping on Black Friday or later, according to a survey by research firm Cint. A survey of U.S. Most notably, 35% had no preference.

Act-On 113

Act-On Trends Paid Search Agency eCommerce 113

Brandpoint

APRIL 3, 2024

Staying ahead of the latest PR trends is key to success in the ever-evolving landscape of public communication. Through our in-depth PR Survey , we unveiled the upcoming industry trends and challenges that will shape 2024 by interviewing 200 PR professionals. Get ahead with industry trends for next year!

PR 48

PR Trends Public Relations Ethics 48

Contently

FEBRUARY 8, 2023

In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. Fortunately, Google Trends is a free tool to help solve these challenges. Such long-tail keywords found through Google Trends are easier to rank for. Another challenge?

Marketing AI 173

Marketing AI Trends Google SEO 173

Stevens & Tate

OCTOBER 31, 2023

Welcome to our October 2023 edition of “What’s Trending,” where we bring you the most relevant marketing news and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in fall 2023. Continue to read here. Read the full article. Read the full article.

Trends 85

Trends Planning Work Management Marketing Management 85

The Lead Agency

DECEMBER 6, 2021

To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. In order to gain a deeper understanding of how the COVID19 pandemic has changed B2B buying behaviour, McKinsey & Company put together the B2B Decision Maker Pulse survey.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. So what macro trends will likely have the biggest impact on firms in the coming year?

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

sagefrog

FEBRUARY 7, 2024

Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy. According to the Gartner 2023 CMO Spend and Strategy Survey, marketing budgets have remained flat year-over-year at 9.1% A pivotal aspect of this efficiency trend is the swift and intelligent handling of customer inquiries.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Zoominfo

OCTOBER 10, 2019

In today’s blog post we take a look at the current state of marketing attribution, and the latest marketing attribution trends you should be aware of. Before we get into the latest attribution trends, let’s review the definition and main objectives of marketing attribution. Let’s get into it! What is marketing attribution?

Marketing Attribution 160

Marketing Attribution Multi-Touch Attribution B2B Marketing Trends 160

Litmus

MAY 24, 2022

What’s trending in the world of email in 2022 so far? Read on to dive into trends in email marketing that we’ve seen (and what we think is here to stay). Trends in email marketing. Email remains a dominant channel for marketers, consumers, and the overall success of a business. Want to see what’s trending in email design?

Email Marketing 119

Email Marketing Trends Paid Search Agency Privacy 119

Martech

APRIL 12, 2022

In partnership with Ascend2, Oracle surveyed 853 marketers across the U.S., The results showed what trends and technologies are helping marketers pivot where necessary, connect with customers, and drive conversions. 38% of marketers said maximizing performance across channels was one of their most difficult challenges.

Trends 101

Trends Planning Marketing & Strategy Loyalty 101

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Marketing Insider Group

JUNE 22, 2020

Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. In this article, we look at some B2B content marketing data to point to the biggest trends. The biggest content marketing trend in 2020 is moving an audience-centric content marketing strategy.

Top of Funnel 295

Top of Funnel Buyer's Journey Trends Lead Scoring 295

Martech

JULY 22, 2022

In partnership with Ascend2, Oracle surveyed 853 marketers across the US, Canada, India and the UK. The results show what trends and technologies are helping marketers pivot where necessary, connect with customers and drive conversions. They consume and engage with content across a variety of channels and devices.

Trends 112

Trends Research Planning Marketing & Strategy 112

Webbiquity

SEPTEMBER 4, 2018

Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. This requires an understanding of the B2B ecommerce trends that are changing the industry. Here’s a look at five of the biggest B2B marketing trends that are powering ecommerce.

Marketing AI 202

Marketing AI Enterprise Management eCommerce Work Management 202

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Current and emerging YouTube trends. But like on all social networks, trends on YouTube come and go. Brand bringing this trend to life: Spotify.

Youtube 137

Youtube Trends Marketing & Strategy Content 137

Hubspot

JANUARY 30, 2024

Sales trends come and go. In this post, I’ll review some sales trends we could see fizzle out throughout the year based on findings from our 2024 State of Sales Report. 6 Sales Trends That Could Fizzle This Year 1. Say what you want about the practice, but a dying trend in 2024 is saying that cold calling is dead.

Trends 62

Trends Cold Calling Peer-to-peer Lead Scoring 62

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. We’ve got something different.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

KoMarketing Associates

JUNE 28, 2023

Digital marketers are now using a wide range of channels to reach their target audience. However, new research indicates that they are finding it challenging to measure the return-on-investment (ROI) of channels, such as email, social media marketing , and search. Nearly 4% admitted that they weren’t at all confident.

ROI 247

ROI Planning Social Media Acquisitions 247

KoMarketing Associates

DECEMBER 14, 2022

Many marketers have begun using social media as a means to connect to customers and prospects, but new research indicates that not everyone is extremely confident in the return-on-investment (ROI) of this channel. That being said, only 37% are “extremely confident,” and 20% are just “somewhat confident.”

Social Media 240

Social Media ROI Social Marketing Media 240

Webbiquity

OCTOBER 31, 2023

72% of survey respondents said SMS is becoming a more important channel. Email is still the favorite channel among ecommerce shoppers. It’s well worth downloading the full report. Here are seven key findings from the research. SMS is increasing popular with ecommerce marketers. It’s also popular with consumers.

SMS 299

SMS Advertising Benchmark Email Marketing eCommerce 299

Litmus

JULY 14, 2022

And when we asked the email community surveyed as part of our 2021 State of Email report , 79% of respondents ranked email as their top three most impactful marketing channels. Download the guide now to find all the latest trends, audience insights, and tools you need to know to stake your claim as a digital marketing rock star. .

Hubspot 103

Hubspot Trends Privacy Protection Advertising Agencies 103

Sana Commerce

JANUARY 5, 2023

With this changing landscape due, we wanted to find out what manufacturing industry trends were going to impact manufacturers in 2023 and beyond. In this blog, you’ll find the top 5 manufacturing trends to watch out for in 2023 and beyond. The top 5 manufacturing trends to watch in 2023: 1. Looking for more trends?

Trends 98

Trends Digital Transformation Forrester Order 98

Sprout Social

NOVEMBER 30, 2021

It’s important for businesses to keep up with the latest ecommerce trends because consumer behavior is constantly evolving. Let’s take a look at the top ecommerce trends you need to prepare for in 2022. Types of ecommerce trends to watch for. Social commerce trends. According to a recent survey , 55.5%

eCommerce 143

eCommerce Trends Social Media Amazon 143

Hubspot

APRIL 6, 2023

To stay on top of the ever-evolving B2B ecommerce game, you need to pay attention to trends. More than 50% of consumers we surveyed said they'd purchased a product directly from a social media platform. A McKinsey survey of close to 3,500 decision makers found that customers want a more personalized experience. million people.

eCommerce 69

eCommerce Trends B2B Budget Programs 69

ANNUITAS

DECEMBER 20, 2018

Adobe announced that consumer demand for personalized content reached an all-time high in 2018, a theme that underscored some of the most prominent trends of the year. As we wrap up another busy year in marketing, I’d like to reflect on the major trends of the year and project how they’ll play out in 2019: #1: Account-Based Marketing.

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

Porch Group Media

OCTOBER 24, 2022

“Your current marketing strategy may not be relevant tomorrow.” Marketing trends change, new ones are developed, and marketing technology comes and goes. However, one channel has withstood the test of time and that is email. Check out these email marketing trends that are expected to shape your strategies in 2023.

Marketing AI 81

Marketing AI Email Marketing Trends Paid Search Agency 81

Bannerflow

JULY 5, 2022

However, there should always be room for improvement, and if you have yet to consider the leading trends and strategies defined in our The State of In-Housing Report 2022 , there is still time to maximise their potential for your business. Those top trends are: Content marketing. Data analysis. Want our latest articles to your inbox?

Trends 96

Trends Planning Paid Search Agency Digital Marketing Funnels 96

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

ClickZ

JANUARY 5, 2021

Will this trend continue into 2021? These trends include: Inbox overload, alternatives to open rate tracking, increasing email fraud, more intent-based marketing, and greater use of AMP. These trends include: Inbox overload, alternatives to open rate tracking, increasing email fraud, more intent-based marketing, and greater use of AMP.

Marketing AI 141

Marketing AI Email Marketing Trends Open Rate 141

Martech

FEBRUARY 2, 2022

New trends — spurred on by the ongoing pandemic and emerging technologies — are forcing marketers to continuously update their strategies. To help with this, here are three of the most important social media trends to look out for in 2022. VR/AR aren’t the only major trends floating around social spaces.

Social Media 102

Social Media Social Marketing Trends Media 102

Spiralytics

APRIL 23, 2023

For this reason, keeping up with the most recent digital marketing trends will help improve your campaigns and provide critical decision-making insights, dramatically reducing the risk of losing conversions and potential clients. Top Digital Marketing Trends in 2023 1. billion this year thanks to many new emerging trends.

Marketing AI 62

Marketing AI Trends Planning Paid Search Agency 62

Litmus

DECEMBER 7, 2022

Brands will use email as a channel not just to direct people out of their inbox, but as a rich interactive medium to help their audiences take action more quickly. These might include shoppable emails, interactive surveys, product reviews, and many more.”. Akshaya Dinesh, CEO, Spellbound. Every time. Learn more.

Email Marketing 91

Email Marketing Trends Planning Paid Search Agency 91

Hubspot

OCTOBER 12, 2022

The HubSpot Blog surveyed 500+ sales professionals to uncover the top social selling trends to reach more prospects and close more deals — all at your fingertips. Let's take a look at the top social selling trends of 2022. For instance, 74% of sales professionals say LinkedIn is the most effective channel for prospecting.

Trends 83

Trends Ideal Customer Profiles Cold Calling Social Media 83

Only B2B

NOVEMBER 9, 2020

Many businesses tend to fail if they do not understand and adopt the latest trends in the market. In the B2B market, the (quality) lead generation is the kingpin, if you want to stand distinctively you must know the latest trends to generate B2B quality leads. B2B marketing is transforming very astutely. E-Mail Marketing.

Account Based Marketing 117

Account Based Marketing Sales Qualified Leads Trends Generation 117