Content Marketing Institute

OCTOBER 12, 2023

The storytelling unseated Purdue’s previous No.1 1 video on its YouTube channel which had 15 years of views. Purdue University let a girl envision her future, and audiences followed along. Discover the four lessons it teaches to manifest better video marketing.

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Oktopost

NOVEMBER 14, 2023

Born storyteller Solveig Rundquist , Senior Content Manager at Mentimeter, joins host Olivia Messina to discuss how she incorporates storytelling into her content marketing and the data-driven strategies she’s implementing across social to drive results. But tell me a story and it will live in my heart forever.”

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FMG Suite

FEBRUARY 2, 2021

Marketing is simply another form of storytelling. When you recognize that the best marketing methods are all about storytelling, then the channels you use to communicate that story become less important. When done right, digital marketing is simply digital storytelling. Digital storytelling spreads. Let us know.

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Oktopost

FEBRUARY 2, 2022

CEO of SmartBug Media®, Jen Spencer, takes on data storytelling in this episode. Watch the recording: Want to hear more from renowned marketing leaders on data storytelling? Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here. Episode Summary. Stay in the Loop. Catch all episodes here.

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Valasys

SEPTEMBER 20, 2023

When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal. So, if you want to stand out and leave a lasting impression, harness the power of brand storytelling for building your Brand Authenticity. What Is Storytelling?

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Contently

FEBRUARY 8, 2022

When these are positive interactions, you should share them on your channels and find ways to add them to your website for bonus SEO juice. The post 4 Reasons Why Customers Should Be Your Brand Storyteller, Not You appeared first on Contently. You show up in the SERP. Word-of-mouth marketing still reigns supreme.

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Content Standard

SEPTEMBER 21, 2023

What implications do these habits have for how marketers think about the brand storytelling? In this episode of Content Disrupted, Todd Unger, Chief Experience Officer and SVP of Marketing and Member Experience at the AMA introduces the concept of the 10-second customer journey and its impact on brand storytelling in the digital age.

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Zoominfo

DECEMBER 19, 2018

For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Up first on today’s list is a channel called Social Triggers TV. Up first on today’s list is a channel called Social Triggers TV. Today’s blog post is for you! 4. Koozai.

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Zoominfo

OCTOBER 5, 2021

Social Triggers TV Up first on today’s list is a channel called Social Triggers TV. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Featured Video: How I Collect (And Organize) Testimonials.

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Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. SEO and SEM, data analytics, cross-channel consistency and user experience. Storytelling in marketing involves crafting narratives that resonate with the audience.

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Stevens & Tate

APRIL 7, 2021

To create a strong brand identity, you need to create a narrative that’s consistent across all channels. This is where brand storytelling comes in. Brand storytellin g involves using storytelling techniques that bring together both facts and emotions to create your brand identity. That’s it. Warby Parker.

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Stevens & Tate

MAY 12, 2021

To create a strong brand identity, you need to create a narrative that’s consistent across all channels. This is where brand storytelling comes in. Brand storytelling involves using storytelling techniques that bring together both facts and emotions to create your brand identity. That’s it. Warby Parker.

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Digilant

JULY 7, 2022

While the subject matter may require a certain formality, a cautious tone, and unglamorous language, that doesn’t mean that storytelling in healthcare has to feel like a doctor’s waiting room. What Makes Storytelling Effective in a Healthcare Setting? Humans have always relied on storytelling to pass down information.

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OnMessage

NOVEMBER 1, 2022

According to a recent Forrester Report, more than one-third of B2B technology buyers say digital engagement channels (such as vendor websites) have become more important in their buying journeys, while around four in 10 buyers indicate [.]. The post Consistent Omnichannel Storytelling Will Separate Market Leaders from Laggards.

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Convince & Convert

SEPTEMBER 3, 2014

» Social Media Strategy content marketing successful video strategy video marketing visual storytelling youtube channel' Videos and YouTube Play a Huge Role in Social Media Marketing Underneath this uber trend of social media as a global news. Read the whole entry. »

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ClickDimensions

APRIL 22, 2021

It also ignores that storytelling is an integral part of our cultures and humanity. Data storytelling is no different. What is data storytelling? What is data storytelling? Researchers believe storytelling became part of our culture even before language was fully developed. What are you going to do with the data?

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PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Stories in different forms get passed from one generation to another and exist across various channels in multiple iterations. Storytelling also provides an alternate reality, especially if it’s fiction.

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Stevens & Tate

DECEMBER 11, 2020

Storytelling is one of the most important aspects when it comes of successfully conveying your message to your audience and giving them an idea of who your brand is and what you stand for. However, coming up with different video marketing ideas that help strengthen your brand’s storytelling can be challenging.

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Convince & Convert

NOVEMBER 11, 2015

The New Jersey native is also an accomplished TV writer having worked for NBC, the Hallmark Channel, and PixL Network. Leitman, who began her career as an actress and comedian, fell into storytelling when stand-up comedy started to lose its luster. Empowering business professionals to utilize storytelling in their work and workplace.

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Trade Press Services Newsletter

APRIL 4, 2024

To captivate and engage the audience, focus on storytelling. Podcasting Reaches Highly Targeted Audiences Podcasts are an influential media channel that provide opportunities for thought leaders to establish themselves as experts, expand their reach, and engage with target audiences. Tell a story.

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EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. . Here’s why. .

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Martech Advisor

NOVEMBER 5, 2019

Learn More: Storytelling, and Rebranding. Break through with digital storytelling and personalized marketing automation. Over the past few years two huge trends have formed to help marketers break through: Digital storytelling. The Power of Storytelling. Storytelling isn’t a new concept for marketers.

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Convince & Convert

APRIL 12, 2024

Remember, the steps outlined below should be taken once you have completed an overall audit of your brand’s social channels. Assess and optimize KPI’s to include learnings and insights Data Storytelling – Create a system and standard for pulling and measuring data for consistency purposes.

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Digital Marketing World Forum

MAY 16, 2019

“It’s all about the storytelling – everything we do. Storytelling is at the centre.” It was the idea of storytelling that Nucco Brain was founded on almost six years ago – that brands could communicate better with people by finding their story and telling it well than with fancy taglines and flashy TVCs.

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PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Stories in different forms get passed from one generation to another and exist across various channels in multiple iterations. Storytelling also provides an alternate reality, especially if it's fiction.

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Convince & Convert

MAY 23, 2016

More often than not, storytellers hit a wall, or fear they have nothing to draw on. Enter Shawn Callahan, the Founder of Melbourne-based storytelling company, Anecdote, and author of the new book, “Putting Stories to Work.” Anecdote’s Storytelling for Leaders program. Storytelling Coach, Terrence Gargiulo. “

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Sprout Social

OCTOBER 11, 2019

The New York Times is considered by many to be the greatest general interest publication in the world, but until recently lagged behind its digital-first peers in terms of innovation and risk-taking in its storytelling. Enter: a new approach to storytelling, learned from social. And that created a big problem. How to solve it?

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Marketing Insider Group

MAY 25, 2020

To ensure that you communicate the right message to your customers and prospects (and do so on the right channels), download this helpful guide. The language and tone used in your posts must always match the personality of your brand, on all channels. Determine Your Preferred Social Media Channels. Where they spend their time.

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Content Standard

MARCH 12, 2024

In fact, we’re expected to experiment with formats, platforms, and storytelling techniques, to more quickly adapt to audience preferences. While media has been increasingly obliged to pander to advertisers and gate information, modern marketing channels thrive on content diversity and creative activations.

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Outgrow

SEPTEMBER 15, 2022

The state of brand storytelling in the early 2000s. She makes digital channels more profitable for her clients as the CoFounder of GrowthMinds. Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right. But back then I would say that the setup for brand storytelling was completely different.

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Webbiquity

SEPTEMBER 8, 2020

Storytelling is a powerful tool. The aim of storytelling is to establish a connection between a brand and it’s target customers. They tell their brand’s story through their famous ads—and they use this story across all of their marketing channels, their website, their social media. Tell a story, and make it resonate.

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Sprout Social

JULY 30, 2018

It’s that we’re failing at the social media storytelling game. Choose the Right Distribution Channels. Then double down on them, prioritize them, and shift away from channels that aren’t working as necessary. This post Storytelling on Social Media: How to Do It Better originally appeared on Sprout Social.

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KoMarketing Associates

APRIL 7, 2021

As marketers lost access to traditional channels like live events and in-person meetings, many marketing budgets were redirected into demand generation campaigns. Use more storytelling. So how do you integrate more storytelling into your content? So how do you integrate more storytelling into your content?

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Adobe Experience Cloud Blog

MARCH 24, 2015

It can teach marketers valuable lessons about appealing to consumers’ emotions through interactive storytelling and creating a holistic, cross-channel campaign. March Madness is a Lesson in Cross-Channel Availability. Simply put: March Madness is fun and multi-channel. What is March Madness? And those are just the fans.

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Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. What channels have you found to be especially effective for reaching your target audience?

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Hubspot

JANUARY 21, 2019

Starting a YouTube channel is a lot of work. To help inspire you, we found nine popular YouTube categories that you can start a channel about. Read on to learn why viewers love to engage with these types of YouTube videos, and start ideating your YouTube channel today. YouTube Channel Ideas. Comedy Sketches. Web Series.

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Marketing Insider Group

APRIL 17, 2023

What Is Brand Storytelling? By Michael Brenner A great story can capture and keep anyone’s attention – so why not turn your brand into the best storyteller of them all? Our article on brand storytelling has everything you need to create a brand that connects with its audience through stories.

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