Zoominfo

OCTOBER 13, 2021

At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. On average, orders almost doubled.

Sales Management 130

Sales Management Top of Funnel Lead Ranking Marketing Qualified Leads 130

Zoominfo

FEBRUARY 3, 2023

Let’s break down the various channels for finding prospects and look at how effective each is at converting leads to opportunities, and ultimately, to customers. Social Media Campaigns A good rule of thumb for social media campaign conversion rates is between 2-5%. Get a demo today to learn more.

Conversion 130

Conversion Lead Ranking Ideal Customer Profiles Cold Calling 130

Zoominfo

NOVEMBER 20, 2023

Early successes we’ve noted include assistance in analyzing campaign performance, creation of email sequences that reflect the company brand, and the summarization of core content into derivative assets, such as video scripts and social media posts. The results, however, are irrelevant if AI systems are fueled by low-quality data.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Zoominfo

NOVEMBER 29, 2023

The marketplace is not just about products or services — digital platforms, social influences, company values, personalization, and authenticity all matter to younger generations. Brand advocates are people who already use your product or services and voice their love of your product on social media channels to help grow new customers.

Buy 130

Buy Generation Peer-to-peer B2B 130

Zoominfo

SEPTEMBER 23, 2020

Integrative, Effective Digital Tools: When it comes to your GTM strategy, and any kind of product launch, you need integrative automation tools to help execute and measure results across the channels that matter most. . Is ZoomInfo an integral part of your GTM strategy? Re-evaluate Channels . What’s Broke? to nearly 10%.

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189

Zoominfo

JANUARY 4, 2022

“When we talk to marketers, one of their biggest challenges is getting data to flow efficiently across their systems,” says Arjun Pillai, senior vice president of products and growth at ZoomInfo. Buying committees are also growing, making a multi-channel presence more important than ever. “We a ZoomInfo partner.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Webbiquity

MAY 16, 2023

Yes Yes No (planned) Historical Import from UGA Yes Yes Yes Yes Setup one line of embed code per event to track unknown two lines of embed code one line of embed code Visitor Tracking Yes unknown No No Traffic by source Yes Yes Yes Yes Traffic by channel (search, social, paid, email, etc.) all blog posts) Yes(?)

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Zoominfo

MARCH 3, 2019

What kind of marketers would we be if we didn’t include ZoomInfo on this list? If you’re not familiar, ZoomInfo is a leading business database made up of more than seven million contact profiles and more than 18 million company profiles. With ZoomInfo you can search, filter, find, and contact companies using a wide range of criteria.

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Zoominfo

JUNE 13, 2018

Social media has completely transformed the way people interact with each other—including the way sales professionals interact with customers and prospects. Social selling is one of the hottest trends in the business world, yet many sales professionals remain skeptical of its effectiveness. Keep reading! Click to Tweet! Click to Tweet!

Peer-to-peer 244

Peer-to-peer Zoominfo Multi-Channel Cold Calling 244

Zoominfo

JUNE 14, 2022

If you get one variable wrong — the audience, the content offer, or even the channel — you can waste thousands of dollars. Sure, your cost per lead might be cheap, but your cost per marketing-qualified lead (MQL) will skyrocket,” says Colin Chang, a marketing programs manager at ZoomInfo. Marketing mistakes are costly.

Display 130

Display Lead Ranking Marketing Qualified Leads Advertisements 130

Zoominfo

JULY 25, 2023

With this strategy, you want to call leads who have shown interest as website visitors, through somewhat regular interactions on social media, by engaging with content, and other activities that fall into your lead scoring rubric. Tools Even though “cold” is in the name of the strategy, you want to go into this practice as anything but.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Zoominfo

OCTOBER 18, 2022

demand-gen argument makes for engaging social conversation, the reality of the situation isn’t so black-and-white. ZoomInfo MarketingOS Finally, ABM with data you can trust. This flexibility is even more important for companies with diverse product portfolios, including ZoomInfo. But while the lead-gen-vs.-demand-gen

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Zoominfo

MAY 21, 2020

When your prospect doesn’t respond to social touches. If your prospect has a social presence that allows you to do some research, but they haven’t responded to your social touches (reaching out on LinkedIn, or a Twitter @mention, for example), your prospect might be ripe for a cold email. Use a Personal Hook.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Zoominfo

JUNE 28, 2023

At ZoomInfo, we think of go-to-market as encompassing the entire revenue-generating lifecycle: a cohesive motion that targets ideal customers through aligned sales and marketing strategies, built with high-quality data, seamless outreach and engagement, and scalable automation and orchestration. What is a Go-to-Market Strategy?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

The Point

NOVEMBER 15, 2022

A client asks: “What’s the best way to market to purchased lists like ZoomInfo ? Very few organizations can rely exclusively on inbound channels, particularly those companies with solutions that buyers aren’t necessarily searching for. Integrate social selling techniques (e.g. Curious as to your opinion?”.

Purchase 162

Purchase Paid Search Agency Paid Social Agency Outreach 162

Zoominfo

MAY 6, 2021

A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. Accessing quality data via channels that still work. “A wise man adapts himself to circumstances, as water shapes itself to the vessel that contains it.” Chinese proverb).

Customer Surveys 246

Customer Surveys Top of Funnel High Quality Lead Zoominfo 246

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Distribution: It is critical to determine which distribution channels are the best way to reach your target audience. Demand generation is programmatic.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Zoominfo

JANUARY 26, 2021

They bring in large ACV, provide your business with more social proof, and bring in more overall revenue. At ZoomInfo, we’re always working to enable you to be the best. G2dotcom [link] pic.twitter.com/1FEAc6jlUP — ZoomInfo (@ZoomInfo) September 25, 2020. Enterprise leads are the gold standard of lead generation.

Enterprise Management 189

Enterprise Management Lead Generation Lead Scoring Lead Ranking 189

Zoominfo

MAY 5, 2019

Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. In fact, email marketing has a median ROI of 122%– more than 4 times higher than other marketing channels, including social media, direct mail, and paid search ( source ). The reason for this is simple.

Marketing Budget 231

Marketing Budget Budget Programs Marketing Budget Creation Email Marketing 231

Zoominfo

FEBRUARY 2, 2021

ZoomInfo found that there was a higher amount of interest in cross-selling and integrations compared to product development at Fortune 500 companies. link] pic.twitter.com/dLyIYpLOiU — ZoomInfo (@ZoomInfo) November 12, 2020. Social Selling and Influencers. How Do You Know When To Cross-sell?

Cross-Selling 162

Cross-Selling Lead Ranking Top of Funnel Zoominfo 162

Zoominfo

NOVEMBER 29, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo Performance Metrics by Channel Choosing B2B marketing KPIs for your team starts with analyzing your active campaigns. Paid Social KPIs This refers to putting dollars behind advertisements on Facebook, LinkedIn, and other social channels.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

Zoominfo

APRIL 10, 2018

From the time social media became a viable marketing channel, B2B companies have been looking for ways to automate social processes. Although social media tools have made this easier—with features like post scheduling, conversation monitoring, and hashtag tracking—some aspects of social selling can’t be pre-planned.

Social Media 188

Social Media Media Zoominfo Ideal Customer Profiles 188

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Social Media Demand 204

Zoominfo

APRIL 18, 2022

It prevents recruiters from wasting time pitching to the wrong people who aren’t a fit,” says Kayt Kelley, senior talent acquisition manager at ZoomInfo. ZoomInfo TalentOS is an example of such a data platform. The most widely used professional social network is LinkedIn , which also offers specific solutions for recruiters.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Zoominfo 130

Customer Experience Matrix

DECEMBER 13, 2020

As online advertising is increasingly delivered through those channels, the death of cookies becomes less important. Traditional publishers like Meredith have collected their formerly-scattered customer data to enable cross-channel, individual-level targeting. That one is worth a channel of its own.) blockchain will quiet down.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Zoominfo

OCTOBER 5, 2021

If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. ZoomInfo MarketingOS Finally, ABM with data you can trust. ZoomInfo had long struggled with warm MQLs. Get a Demo 2. The key is frequent communication.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130

Zoominfo

JULY 4, 2018

Social selling has quickly become one of the most popular and effective selling tactics. As social media platforms grew in popularity, businesses began to recognize how essential social media is to the sales process. Consider these statistics ( source ): 78% of salespeople using social media perform better than their peers.

Peer-to-peer 233

Peer-to-peer Zoominfo Blast Campaigns B2B Sales 233

Zoominfo

JUNE 25, 2018

Now that you understand the business benefits of YouTube, let’s get into some best practices to make your YouTube channel a success: 1. Build your channel. Your YouTube channel is more than just a collection of videos– it’s just like any other social media platform. Best Practices for Using YouTube for B2B.

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

Zoominfo

JULY 13, 2020

Because they know exactly who they are targeting, they can distribute customized content to potential customers using their preferred channels. Learn how: [link] — ZoomInfo (@ZoomInfo) July 29, 2014. Additionally, personas can help to enhance SEO strategy. Where Does Data Fit In? But where does it come from?

Ad Building 213

Ad Building Buyer Personas Zoominfo Paid Search Agency 213

Zoominfo

JANUARY 27, 2019

Social currency: As a business concept, social currency refers to the perceived value of a brand or product based on the level of conversation surrounding it. For example, if two of your friends constantly talk about a specific clothing brand, that brand has a large amount of social currency among your group.

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

Zoominfo

JULY 17, 2018

Most businesses promote their webinars across several different marketing channels, from social media to email to paid search ads. To determine the effectiveness of each channel, track the number of registrants each specific promotion brings to your site. These ads generate a lot of traffic but very few registrants.

Webinar Metrics 255

Webinar Metrics Paid Content Paid Search Agency Allocation 255

Zoominfo

SEPTEMBER 26, 2018

But in today’s hyper-connected world of social media and review sites, word-of-mouth travels fast. To build a strong employer brand, you must craft a comprehensive, multi-channel content strategy to engage your target candidates. Leverage social media. Their Tweets include brief stories and video clips about specific employees.

Ad Building 250

Ad Building Brand Identity Branding Zoominfo 250

Zoominfo

JUNE 27, 2018

Typically brands work with influencers who have a large, dedicated following, particularly on social media. When a brand aligns with the right influencers, it can boost everything from social media engagement , to brand awareness, and so much more. 74% of people trust social networks to guide them to purchase decisions ( source ).

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Zoominfo

AUGUST 10, 2021

Job seekers leveraging social media isn’t a new phenomenon. Unlike resumes found on other social media platforms, TikTok resumes are entirely in video format. Talent Acquisition Team Lead at ZoomInfo Alison Dennison speaks to the importance of staying updated on social media recruiting trends. “I And it’s working.

Zoominfo 130

Zoominfo Acquisitions Social Media Linkedin 130

Zoominfo

AUGUST 10, 2021

Job seekers leveraging social media isn’t a new phenomenon. Unlike resumes found on other social media platforms, TikTok resumes are entirely in video format. Talent Acquisition Team Lead at ZoomInfo Alison Dennison speaks to the importance of staying updated on social media recruiting trends. “I And it’s working.

Zoominfo 130

Zoominfo Acquisitions Social Media Linkedin 130

Zoominfo

DECEMBER 4, 2019

In today’s candidate-driven landscape, it’s no longer sufficient to go through the motions of a one-size-fits-all recruiting strategy — particularly when it comes to social recruiting. Social media has transformed the recruiting industry, as more than 91% of employers use social media to hire talent today ( source ).

High Quality Lead 221

High Quality Lead Outreach Zoominfo Social Media 221

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. 1. Social Triggers TV.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220