Trade Press Services Newsletter

OCTOBER 4, 2023

These elements can include email subject lines, website landing pages , ad copy, call-to-action buttons, and social media posts. Depending on your marketing channel and variable, consider testing for several weeks before adjusting your tactics. Test on multiple channels. Make changes based on the results.

Tips 130

Tips Ad Frequency Landing Pages PPC 130

Zoominfo

FEBRUARY 25, 2021

Marketing Engaged Lead: Prospect who interacts with a company via a marketing channel. Outbound prospecting is a direct marketing channel where salespeople identify target customers and then directly reach out to them in order to introduce them to their company or product. Stages of Lead Qualification. Outbound Prospecting.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Sprout Social

JANUARY 29, 2024

Social media networks, and the way users interact with them, evolve quickly. In the past few years, users traded glossy, retouched photos for lo-fi videos and photo dumps. This year, plan for more changing audience preferences and deeper social media fragmentation.

Social Media 112

Social Media Allocation Media Marketing & Strategy 112

Trade Press Services

FEBRUARY 26, 2024

Content creation tools and distribution channels have made developing and sharing B2B marketing content easier than ever. In fact, in a crowded marketplace with increasing digital channels, standing out from the competition requires a dedicated and informed effort. It starts with a keen understanding of B2B buyer behavior.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Trade Press Services Newsletter

JUNE 1, 2023

Follow their social media accounts on all channels and subscribe to notifications to ensure you never miss a post. Social Listening Is Key. Simply put, social listening allows you to monitor your competitors and their online mentions. It’s not limited to social media.

Analysis 130

Analysis Comparison Keywords Case Study 130

Webbiquity

OCTOBER 22, 2020

Carefully evaluate whether it’s worth gaining any qualifications beyond the minimum requirements of your trade. Blogs can have other benefits such as improving SEO and as a regular source of content to promote on social media. When in place of or as supplement to a blog, you can also market yourself through a YouTube channel.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Trade Press Services

MARCH 4, 2024

Organizational news can be shared through press releases, news outlets, case studies, and social media. Editors of trade magazines and industry journals are always looking to publish content about current trends, innovations, and best practices contributed from experts in the field. Remember one type of content cannot do it all.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

The Point

MARCH 18, 2020

Consider shifting net new investment to inbound strategies: SEM, paid social, content syndication. Repurpose the live sessions planned for (now cancelled) trade shows into virtual events and offer them as both live and on-demand Webinars. If not, consider teeing up the mailer for launch at a later date, and go digital in the interim.

Demand 243

Demand Demand Generation Agencies Top of Funnel Account Based Marketing 243

Webbiquity

OCTOBER 16, 2018

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. This encompasses media, analysts, trade associations, conference producers, and complementary product vendors among others.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Trade Press Services

JANUARY 29, 2024

Research shows that brand messages reach a whopping 561 percent farther when shared by employees versus the same message shared on a company’s official social channels. “If Easy access to digital channels has flipped the concept of corporate dialogue on its head. In this case, the ambassadors are the editors of the publication.

Work Management 100

Work Management Brand Identity Branding Peer-to-peer 100

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Target event leads with social ads. Does your team actually do that?

Trade Show 191

Trade Show Lead Generation Sales Qualified Leads Generation 191

Martech

FEBRUARY 6, 2024

Plus, being online most of the day meant that it was harder to switch off the constant stream of digital and social ads, promotional emails and texts, and eager advances from influencers. Brands seek to optimize trade promotion investments both on-platform (digital and in-store) as well as off-platform (open-web and social).”

Trends 110

Trends Work Management Marketing Management Advertising Agencies 110

sagefrog

NOVEMBER 14, 2023

From establishing a consistent brand identity to leveraging cutting-edge channels like webinars and podcasts, these actionable insights aim to accelerate your success in an increasingly competitive field. Social Media Ads Leverage social platforms to connect directly with industry professionals and decision-makers.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

The Marketing Blender

DECEMBER 20, 2023

The Resurgence of Traditional Tactics: Trade Shows Trade shows are making a comeback, but the effectiveness of these events relies on optimization and a clear understanding of their role. Maximizing the impact of trade shows involves strategic planning, early engagement, and post-event follow-up.

Planning 98

Planning B2B Marketing Marketing Plans Work Management 98

Marketing Insider Group

JANUARY 16, 2023

Measuring effectiveness: As marketing channels and tactics continue to grow, marketers may struggle to accurately measure the effectiveness of their campaigns and allocate their resources properly. Focus on Social Media. Social Media simplifies addressing concerns, suggestions and feedback. Trade Associations and Conferences.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Webbiquity

MARCH 2, 2021

There is tremendous leverage to be gained by optimizing the use of both channels together. And finally, it presents a deep dive into what type of content to create at each stage of your event and what channels to use to maximize the impact of that content. Pre-Event Content Types and Distribution Channels.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Trade Press Services Newsletter

JANUARY 4, 2024

Make sure you have a contemporary, user-friendly website and an active social media presence on essential platforms like LinkedIn and Twitter/X. Your website, blogs, social media accounts and reviews offer potential customers a holistic view of your online presence—make sure they reflect your brand in the best possible light.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. Trade shows offer a unique opportunity for organizations to form real, human relationships with their prospects that other marketing tactics just can’t provide. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Webbiquity

OCTOBER 10, 2017

Here are four ways mobile will revolutionize your B2B marketing strateg y : New Communication Channels. Trade Show Integration. Trade shows have been a staple of B2B marketing for a long time. Mobile integration can improve the trade show experience. So clearly, mobile search is not just a B2C phenomena.

Mobile Marketing 242

Mobile Marketing B2B Marketing Marketing & Strategy Marketing Strategy 242

Brandpoint

NOVEMBER 15, 2021

If you’re like us, you had email after email flooding your inbox notifying you of conferences and trade shows that were set to be in-person suddenly switched back to virtual, as if we were in 2020 again. Each of your online channels should be in harmony with the other. Make the virtual experience as exciting as the in-person one.

Trends 157

Trends Planning Work Management Contingency Planning 157

Zoominfo

FEBRUARY 25, 2021

Stages of Lead Qualification Marketing Engaged Lead: Prospect who interacts with a company via a marketing channel. Outbound Prospecting Outbound prospecting is a direct marketing channel where salespeople identify target customers and then directly reach out to them in order to introduce them to their company or product.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Navigate the Channel

JUNE 5, 2023

You may think planning the months up to your biggest tradeshow is the most important in your trade show strategy. It is crucial, but some of the hardest work to move you from leads to sales comes after the thrill of the trade show is gone. This assessment also helps you determine the trade shows to attend in the future.

Trade Show 65

Trade Show Cost per Lead Thought Leadership Marketing Budget Creation 65

Sprout Social

JUNE 7, 2022

For an outsized impact, let social media be the secret sauce that elevates your strategy from “good” to “great.” Social’s role in investor relations has blossomed over the past few years, making it a go-to channel for listing day communications. 3 reasons social needs to play a role in your IPO communications strategy.

Marketing & Strategy 115

Marketing & Strategy Social Media Work Management Guidelines 115

Lake One

JULY 20, 2023

We’ve been going to trade shows since fishbowls, raffle tickets, and QR codes were cutting-edge. Things have changed a bit since then, and today’s digital marketing tools can help companies in every industry take things up a notch and get a better return on their trade show investment. Start by defining your goals.

Trade Show 52

Trade Show Hubspot Planning Paid Search Agency 52

Salesforce Marketing Cloud

JANUARY 3, 2024

There are many types of sales pitches, and they vary based on the steps of your sales process and channels used. It’s likely that you’ll have to lean on more than one channel or pitch technique to close a deal, so it’s important to think about what these touchpoints might look like. Don’t make it all about you.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Valasys

APRIL 22, 2024

Content marketing , social media campaigns, and SEO optimization are all utilized to attract potential customers and convert them into leads. Social media campaigns : Targeted interactions and engaging content are shared on relevant social media platforms. ebooks, webinars).

Lead Harvesting 40

Lead Harvesting Paid Content Sales Qualified Leads Lead Ranking 40

Martech

JANUARY 28, 2022

This has broad implications for consumer behavior, and forces marketers to reconsider the channels where they engage customers. More social media apps are migrating to the CTV ecosystem through new device features like Samsung’s Smart Hub. Is it social, or is it TV, or some combination of the two, or something entirely new?

Touchpoints 104

Touchpoints Internet Marketing Trust Marketing Social Media 104

Martech

NOVEMBER 28, 2022

Dig deeper: New Taboola feature fights fake news on social media. The company’s stock price, which was down 61% prior to today’s announcement, was up 55% in mid-day trading. No other channel has its reach or targeting capabilities. Why we care. Digital advertising will rebound from its current slump.

Paid Search Agency 104

Paid Search Agency Ads Advertising Agencies Advertisements 104

The Lead Agency

JANUARY 18, 2023

Attending trade show exhibitions is one of the leading types of in-person events utilised by B2B companies. 92% of trade show attendees come to see and learn about what’s new in products and services. We’ve compiled a list of the top 6 must-dos to create a B2B trade show that your audience remembers. Shout it out loud and proud!

B2B Marketing 62

B2B Marketing Trade Show Planning B2B 62

Martech

OCTOBER 13, 2023

DOOH is one of the fastest-growing ad channels because of its unique position, or positions, in a customer journey. Marketers are using programmatic DOOH in combination with video, mobile retargeting and other digital channels to drive awareness and product consideration. All these digital features have now come to out-of-home.”

Advertising Agencies 118

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 118

Trade Press Services

JANUARY 21, 2024

The cloud-based tool focuses on the implementation of channels or “workspaces.” In many cases, teams can benefit from a fast, centralized place for internal messaging to remove overload from other frequently used channels like email or social media. Use a private Slack channel for individual goal setting and organization.

Enterprise Management 81

Enterprise Management Work Management Multi-Channel Transparency 81

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. In it, you’ll learn the basics of channel sales and how it can work for you.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

The Marketing Blender

FEBRUARY 27, 2024

Rethinking Trade Shows for Your B2B Manufacturing Marketing Strategy Trade shows have been the cornerstone of a traditional B2B manufacturing marketing strategy, prized for their networking and deal-making potential. Yet, their steep costs and modest ROI present clear downsides.

Trade Show 52

Trade Show B2B Marketing Peer-to-peer Marketing & Strategy 52

Biznology

JULY 7, 2020

It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events. Pump up your omni-channel marketing. Promote the programs through multi-channel communications. Convert your social media followers to multi-channel connections.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

The Lead Agency

JULY 24, 2023

Trade shows/networking events Trade shows give businesses the power to invite all potential and existing clients on a common platform and demonstrate their products and services. We specialise in a range of B2B marketing services, including Google Ads , Content Marketing , Social Media , and SEO.

Marketing Mix 118

Marketing Mix B2B Marketing Advertising Agencies Paid Search Agency 118

Oktopost

FEBRUARY 10, 2021

Listen to the Podcast Now: For more thoughtful discussion with renowned marketing leaders, subscribe to our channel B2B Marketing Now wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Podcast Episode Summary. More About Richard Wall. You can catch all episodes here.

Transparency 108

Transparency Webinar Metrics Marketing Automation Services Marketing & Strategy 108

Navigate the Channel

AUGUST 11, 2022

Consider these statistics about events from exponents.com: 92% of trade show attendees are on the lookout for new products. 99% found unique value in this B2B marketing strategy that they did not get from other channels. 77% of business decision-makers found at least one new supplier at the last trade show they attended.

Trade Show 65

Trade Show Paid Social Agency Paid Search Agency Sales Cycle 65